📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure marketing efforts drive business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working with remote, international teams.
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level marketing role in a remote setting)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones and international team members.
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role with remote work arrangements. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a large, established organization with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2002, with over two decades of experience in the marketing industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level marketing professional with the potential for growth into senior roles.
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with sales and cross-functional teams.
Work Arrangement: Remote (Solely), with flexible scheduling to accommodate different time zones and international team members.
Growth Opportunities:
- Advancement to senior marketing roles within INFUSE.
- Expansion into new markets and regions.
- Developing expertise in specific marketing channels or specializations.
ASSUMPTION: This role offers ample opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (Solely), with no physical office required for this role.
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere.
Geographic Context:
- INFUSE operates globally, with a strong presence in Europe, North America, and Asia-Pacific.
- The company works with clients across various industries, including technology, finance, and healthcare.
- INFUSE's remote work environment allows for a flexible, global team with diverse perspectives.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones and international team members.
ASSUMPTION: INFUSE's remote work environment fosters a diverse and inclusive team, with opportunities for collaboration and growth across global markets.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Phone or video interview with the hiring manager to discuss qualifications and fit for the role.
- Skills assessment or case study to evaluate problem-solving and marketing skills.
- Final interview with the regional marketing manager and potential team members.
Key Assessment Areas:
- Marketing expertise and demand generation strategies.
- Communication and presentation skills.
- Problem-solving and analytical skills.
- Cultural fit and alignment with INFUSE's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and demand generation successes.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
- Research INFUSE's company culture and values to demonstrate your fit for the organization.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' marketing expertise, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: INFUSE uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus
- Integrity and accountability
Work Style:
- Results-oriented and goal-driven
- Adaptable and responsive to change
- Strong communication and collaboration skills
- Self-motivated and proactive
- Comfortable working in a remote, global team environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and collaborating with international teams?
- Do you have a proactive approach to problem-solving and continuous learning?
- Are you comfortable with data-driven decision making and analysis?
ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and adaptable, with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Adapting to different time zones and international team members.
- Staying up-to-date with market trends and best practices in B2B marketing.
- Balancing strategic planning with day-to-day campaign execution.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position places a stronger emphasis on data-driven decision making and market research.
- INFUSE's global presence and remote work environment offer unique opportunities for international collaboration and growth.
- This role provides a clear path for professional development and advancement within INFUSE's marketing organization.
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and analytical evaluation, with ample opportunities for growth and development within INFUSE's global organization.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch.
- Conducting market research to identify trends and opportunities in a specific European market.
- Creating and optimizing audience lists to improve campaign targeting and engagement.
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- How does this role fit into INFUSE's overall marketing strategy and organization?
- What are the most significant challenges facing the regional marketing team currently, and how can this role address them?
- How does INFUSE support the professional development and growth of its marketing team members?
- What is the typical career path for a Regional Marketing Specialist at INFUSE?
- How does INFUSE foster a collaborative and inclusive work environment for its remote, global team?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and INFUSE's marketing organization, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and demand generation successes.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
- Research INFUSE's company culture and values to demonstrate your fit for the organization.
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
