📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and initiative, as the Regional Marketing Specialist will be expected to manage multiple projects simultaneously and make analytical, informed decisions.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The Regional Marketing Specialist will be expected to travel occasionally for events and meetings, even though the role is remote.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working with remote teams and managing projects across different time zones.
ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is essential for this role. Candidates should have experience with tools such as Marketo, HubSpot, Salesforce, or similar platforms.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the B2B marketing industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and event attendance
ASSUMPTION: INFUSE offers competitive benefits and a flexible work environment to attract and retain top talent in the marketing industry.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a large, established organization with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence make it an attractive employer for marketing professionals seeking to grow their careers in the B2B industry.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Director or a similar role within the organization.
Work Arrangement: Remote solely, with occasional travel for events and meetings
Growth Opportunities:
- Advancement to a senior marketing role or management position within the marketing department.
- Expansion into other regions or markets as the company continues to grow.
- Cross-functional collaboration and learning opportunities within the broader organization.
ASSUMPTION: INFUSE's global presence and large employee base provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere.
Geographic Context:
- INFUSE operates globally, with a strong presence in Europe, North America, and Asia-Pacific.
- The Regional Marketing Specialist will focus on key European markets, requiring a deep understanding of regional trends and cultural nuances.
- The remote work environment allows for flexibility and work-life balance, with the ability to work from home or any location with a stable internet connection.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and event attendance
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager or a member of the interview team
- Project or test to assess skills and fit for the role
- Final interview with the Marketing Director or a senior member of the marketing team
- Job offer and onboarding
Key Assessment Areas:
- Marketing automation and CRM tool proficiency
- Data analysis and reporting skills
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Highlight relevant experience and achievements in B2B marketing, demand generation, and campaign management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role.
- Prepare for the video interview by researching INFUSE's company culture, values, and recent projects or campaigns.
- For the project or test, focus on creating a well-structured, data-driven marketing plan that demonstrates your understanding of the role and INFUSE's target audience.
ATS Keywords: Regional Marketing, Campaign Management, Demand Generation, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, B2B Marketing
ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: INFUSE uses industry-standard marketing automation and CRM tools, and candidates should have experience with similar platforms to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
- Innovative: The company encourages creativity and continuous improvement in its marketing strategies.
- Collaborative: INFUSE fosters a team-oriented environment that values open communication and cooperation.
Work Style:
- Results-driven: INFUSE focuses on delivering measurable results and ROI for its clients.
- Adaptable: The company is open to adjusting strategies and approaches as needed to meet changing market demands and client needs.
- Data-informed: INFUSE uses data and analytics to guide its marketing strategies and make informed decisions.
Self-Assessment Questions:
- Do you have a proven track record of driving results and generating demand for B2B products or services?
- Are you comfortable working independently and managing multiple projects simultaneously in a remote work environment?
- Do you thrive in a collaborative, team-oriented environment and enjoy working with diverse stakeholders to achieve common goals?
ASSUMPTION: INFUSE values candidates who are passionate about marketing, results-driven, adaptable, and comfortable working in a collaborative, remote environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a remote work environment
- Adapting to different time zones and cultural nuances when working with global teams and clients
- Keeping up with the latest marketing trends and technologies in the fast-paced B2B industry
- Balancing the need for creativity and innovation with the requirement to deliver measurable results and ROI
ASSUMPTION: The Regional Marketing Specialist must be proactive, organized, and able to manage their time effectively to overcome these potential challenges.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses on key European markets and requires a deep understanding of regional trends and cultural nuances.
- INFUSE's global presence and large employee base provide ample opportunities for career growth and development within the company, compared to smaller organizations.
- This role requires a high level of independence and initiative, with a focus on driving results and generating demand for sales teams, compared to more administrative or support-oriented marketing roles.
ASSUMPTION: Candidates should consider their career goals, preferred work environment, and desired level of independence when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch in the European market, including market research, target audience identification, and campaign strategy
- Creating and executing an Account-Based Marketing (ABM) campaign for a key client, tailored to their specific needs and preferences
- Analyzing campaign performance data and making data-driven recommendations to optimize future marketing efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to global marketing and how this role fits into that strategy?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does INFUSE collaborate with its clients to ensure marketing campaigns align with their business objectives and brand guidelines?
- What is the company's approach to work-life balance and employee well-being in a remote work environment?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to INFUSE's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your proficiency in marketing automation and CRM tools, data analysis, and campaign management.
- Prepare for the video interview by researching INFUSE's company culture, values, and recent projects or campaigns.
- For the project or test, focus on creating a well-structured, data-driven marketing plan that demonstrates your understanding of the role and INFUSE's target audience.
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
