📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand.
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals.
- Building and executing a focused Account-Based Marketing (ABM) program.
- Analyzing campaign performance and driving continuous improvement.
ASSUMPTION: This role requires a proactive, independent mindset with a strong focus on driving results in a fast-paced environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires strong analytical thinking, adaptability, and a focus on driving marketing success in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience with ABM platforms and tools.
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level marketing roles in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Remote work equipment allowance
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the US. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list provide candidates with opportunities to work on diverse projects and gain valuable experience in the B2B marketing industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote solely, allowing for flexible work hours and the ability to work from anywhere.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role within INFUSE.
- Expanding expertise in B2B marketing and demand generation strategies.
- Potential to work on international projects and gain global marketing experience.
ASSUMPTION: This role offers opportunities for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work only)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, and London, UK, with remote employees worldwide.
- The company operates globally, allowing for collaboration with diverse teams and clients.
- Remote work provides flexibility and the ability to work from anywhere.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: INFUSE's remote work environment offers candidates the opportunity to work flexibly and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager to assess cultural fit and discuss the role's responsibilities.
- Skills assessment or project to evaluate the candidate's practical abilities.
- Final interview with the regional marketing manager and potential team members.
Key Assessment Areas:
- Marketing expertise and demand generation strategies.
- Communication and presentation skills.
- Problem-solving and analytical thinking.
- Adaptability and cultural fit within INFUSE's global organization.
Application Tips:
- Highlight relevant B2B marketing experience and demand generation successes in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and INFUSE's company culture.
- Prepare for behavioral and situational interview questions focused on marketing strategies, problem-solving, and teamwork.
ATS Keywords: Regional Marketing, Demand Generation, B2B Marketing, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing expertise, cultural fit, and problem-solving skills, ensuring a successful match for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Event management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: Candidates should be proficient in marketing automation and CRM tools, with experience in project management and event management tools being a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Accountability and results-driven
- Integrity and respect
Work Style:
- Proactive and independent
- Adaptable and flexible
- Results-oriented and data-driven
- Strong communication and presentation skills
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects simultaneously?
- Are you comfortable working remotely and collaborating with global teams?
- Do you have a strong understanding of B2B marketing and demand generation strategies, and can you adapt your approach based on market trends?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with strong communication skills and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment.
- Adapting to market trends and changes in the B2B marketing landscape.
- Collaborating effectively with global teams and stakeholders.
- Balancing the need for innovation with the requirement to meet strategic goals and drive results.
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to driving marketing success in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional marketing and demand generation, requiring a strong understanding of B2B marketing strategies and tactics.
- INFUSE's global presence and extensive client list provide candidates with opportunities to work on diverse projects and gain valuable experience in the B2B marketing industry.
- Career progression may include advancement to Senior Marketing Specialist or Marketing Manager roles within INFUSE, with potential opportunities to work on international projects and gain global marketing experience.
ASSUMPTION: This role offers unique opportunities for candidates interested in B2B marketing and demand generation, with a focus on regional marketing and collaboration with global teams.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch in Europe.
- Collaborating with sales and cross-functional teams to build and execute a focused ABM program for a key account.
- Conducting market research to identify trends and opportunities in the European market and developing targeted campaigns to capitalize on these insights.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Regional Marketing Specialist within INFUSE's global organization.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing strategy for INFUSE's key European markets, and how this role contributes to its success?
- How does INFUSE support the growth and development of its marketing professionals, and what opportunities are available for career advancement within the company?
- Can you provide an example of a successful regional marketing campaign executed by INFUSE, and what made it effective?
- How does INFUSE ensure effective collaboration and communication between its global teams and stakeholders?
- What are the most significant challenges facing the B2B marketing industry today, and how does INFUSE approach addressing these challenges?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of INFUSE's regional marketing strategy, company culture, and the B2B marketing industry, as well as their ability to drive marketing success in a dynamic environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and demand generation successes.
- Prepare for behavioral and situational interview questions focused on marketing strategies, problem-solving, and teamwork.
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
