📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence, adaptability, and strong communication skills to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a proactive, independent mindset to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing, strong analytical skills, and a proven track record of driving marketing success will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and industry standards for B2B marketing roles in Europe)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off (PTO) policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely in Europe
ASSUMPTION: The salary range provided is an estimate based on industry standards for B2B marketing roles in Europe. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand marketing.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and focus on B2B demand marketing make it an attractive opportunity for marketing professionals looking to grow their careers in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote role, with the expectation that the successful candidate will be based in Europe and able to work flexible hours as needed.
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Marketing Manager role.
- Expansion into other regions or functional areas within the organization.
- Development of leadership and management skills through mentoring and training opportunities.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in B2B marketing and gain international experience.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): N/A (remote work)
Geographic Context:
- This role requires a strong understanding of European markets and the ability to conduct market research specific to key regions.
- Candidates should be comfortable working remotely and collaborating with team members across different time zones.
- The role may require occasional travel to attend trade shows, conferences, and events.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely in Europe
ASSUMPTION: This role requires a high level of self-motivation, time management, and communication skills to thrive in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the INFUSE recruitment team.
- Video interview with the hiring manager to assess cultural fit and discuss the role's responsibilities.
- Skills assessment or project to evaluate the candidate's marketing and analytical skills.
- Final interview with the regional marketing manager and/or other team members.
- Job offer and onboarding for the successful candidate.
Key Assessment Areas:
- Marketing expertise and understanding of B2B demand generation.
- Analytical skills and ability to make data-driven decisions.
- Communication and presentation skills, both written and verbal.
- Cultural fit and alignment with INFUSE's company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the role's responsibilities and INFUSE's company mission.
- Showcase your problem-solving skills and ability to think strategically about marketing challenges.
ATS Keywords: B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organization, Project Management
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Proactive and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Results-oriented and focused on high-priority objectives
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you have a proactive, independent mindset and the ability to manage multiple projects simultaneously?
- Are you curious about learning new markets and persistent in solving problems?
- Do you have a strong understanding of B2B marketing best practices and a proven track record of driving marketing success?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and strong communicators, with a focus on driving results and collaborating effectively with team members.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and maintaining focus on high-priority objectives.
- Adapting to new markets and refining strategies based on market research and data analysis.
- Collaborating effectively with remote team members across different time zones.
- Balancing the need for innovation with the requirement to align marketing efforts with business objectives.
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, a proactive mindset, and a willingness to adapt and learn in a dynamic, international environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on demand generation and account-based marketing strategies.
- Candidates should have experience in B2B marketing and a solid understanding of demand generation best practices.
- This role offers significant growth potential for candidates looking to advance their careers in B2B marketing and gain international experience.
ASSUMPTION: This role is well-suited for marketing professionals with experience in B2B demand generation and a strong interest in international marketing.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch in Europe.
- Conducting market research to identify trends and opportunities in the European market for an established B2B brand.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program for a key account.
ASSUMPTION: These sample projects illustrate the types of responsibilities and initiatives the Regional Marketing Specialist may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's structure and how this role fits within it?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does INFUSE approach collaboration and communication with remote team members?
- What are the most challenging aspects of this role, and how has INFUSE supported previous team members in overcoming them?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, INFUSE's company culture, and the support available for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your understanding of the role's responsibilities and INFUSE's company mission.
- Prepare for the video interview by researching INFUSE's company values and being ready to discuss your relevant marketing experience and how it aligns with the role's requirements.
- If selected, complete the skills assessment or project to evaluate your marketing and analytical skills.
- Follow up with the INFUSE recruitment team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
