📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure marketing efforts drive business objectives and generate demand for sales teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates with experience in B2B marketing, strong analytical skills, and a proven track record of driving demand generation campaigns are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (USD) - Based on industry standards for a Regional Marketing Specialist role with 3-5 years of experience in the B2B marketing industry and working remotely
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Remote work equipment allowance
Working Hours: Full-time (40 hours per week) with flexible hours to accommodate remote work and collaboration with teams across different time zones
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2005 and has since grown into a global leader in B2B demand and revenue marketing performance.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive experience in B2B demand and revenue marketing make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global company with a strong focus on demand generation and revenue marketing performance.
Reporting Structure: The Regional Marketing Specialist reports directly to the Regional Marketing Manager and collaborates closely with sales and cross-functional teams to ensure campaigns align with strategic goals and drive demand for sales teams.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance while collaborating with teams across different time zones.
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Marketing Manager role
- Expansion into other regions or markets as the company grows
- Development of expertise in specific marketing channels or specializations
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in a global, dynamic, and fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
- Collaboration with teams across different time zones requires strong communication and time management skills
- Opportunities to travel for events, trade shows, and conferences may be required
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate remote work and collaboration with teams across different time zones
ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, requiring strong self-motivation, time management, and communication skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video screening interview with the HR team
- In-depth behavioral and skills-based interview with the hiring manager
- Final interview with the Regional Marketing Manager and/or other team members
- Background check and reference verification
Key Assessment Areas:
- Marketing expertise and demand generation strategies
- Analytical and data-driven decision-making skills
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Highlight relevant B2B marketing experience and demand generation campaigns in your resume
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and how your skills and experience align with the role's requirements
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
- Be ready to discuss your approach to market research, campaign planning, and post-campaign evaluation
ATS Keywords: Regional Marketing, Demand Generation, B2B Marketing, Campaign Management, Market Research, Account-Based Marketing, Omnichannel Campaigns, Data Analysis, Marketing Automation, CRM
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing expertise, analytical skills, and cultural fit, ensuring they are well-suited to the role and the company's values.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with marketing automation, CRM, project management, data analysis, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients and their customers
- Innovative: The company encourages creativity, continuous learning, and pushing the boundaries of traditional marketing
- Collaborative: INFUSE fosters a culture of teamwork, open communication, and mutual support
Work Style:
- Proactive and independent: Candidates should be self-motivated and able to manage multiple projects simultaneously
- Analytical and data-driven: INFUSE values candidates who can make informed decisions based on data and insights
- Adaptable and resilient: The company seeks candidates who can thrive in a fast-paced, dynamic environment and adapt to change
Self-Assessment Questions:
- Do you have a proven track record of driving demand generation campaigns in a B2B marketing environment?
- Are you comfortable working remotely and collaborating with teams across different time zones?
- Can you demonstrate strong analytical skills and a data-driven approach to marketing?
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
ASSUMPTION: INFUSE seeks candidates who align with its customer-centric, innovative, and collaborative values and can thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to a remote work environment and collaborating with teams across different time zones
- Staying up-to-date with market trends and adjusting strategies as needed
- Balancing the need for data-driven decision-making with the ability to act quickly and decisively
ASSUMPTION: Success in this role requires strong time management, communication, and adaptability skills to overcome potential challenges and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and requires a strong understanding of B2B marketing best practices
- INFUSE's global presence and extensive experience in B2B demand and revenue marketing set it apart from other companies in the industry
- This role offers significant growth potential for marketing professionals looking to advance their careers in a global, dynamic, and fast-paced environment
ASSUMPTION: Candidates should consider the unique aspects of this role and INFUSE's global presence when comparing it to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals to drive demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement
ASSUMPTION: These sample projects illustrate the strategic planning, creative execution, and analytical evaluation required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns executed by the regional marketing team and how they align with business objectives?
- How does the regional marketing team collaborate with sales and cross-functional stakeholders to ensure campaigns meet strategic goals and drive demand for sales teams?
- What tools and technologies does INFUSE use to support marketing automation, CRM, project management, data analysis, and collaboration?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the regional marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, ensuring a strong fit and a successful interview.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant B2B marketing experience and demand generation campaigns
- Write a cover letter that demonstrates your understanding of INFUSE's business and how your skills and experience align with the role's requirements
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results
- Follow up with INFUSE's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
