🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B marketing, demand generation, and marketing best practices. The ideal candidate will have experience in regional marketing and be comfortable working remotely with international teams.
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: The successful candidate will be proactive, independent, and able to manage multiple projects simultaneously while maintaining focus on high-priority objectives. They will also be adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is essential for this role. Additionally, fluency in multiple European languages would be an asset for targeting specific markets effectively.
Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in Europe)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in Europe. Benefits may vary based on the candidate's location and INFUSE's standard benefits package.
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
Company Specialties:
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a well-established and reputable company with ample opportunities for professional growth and development.
Career Level: Mid-level marketing professional with experience in regional marketing and demand generation
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate with sales and cross-functional teams
Work Arrangement: Remote (Europe) with flexible scheduling to accommodate different time zones
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and develop specialized skills within the marketing industry.
Office Type: Remote work environment with the option to work from home or a co-working space
Office Location(s): Remote (Europe)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from various locations within Europe, allowing candidates to balance their personal and professional lives effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Regional Marketing, Market Research, Campaign Management, ABM, Demand Generation, B2B Marketing, Marketing Automation, CRM, Data Analysis, Proactive, Independent, Adaptable, Innovative, Problem Solving
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and fit for the role, with a focus on market research, campaign management, and adaptability. Candidates should be prepared to discuss their experience and demonstrate their ability to work effectively in a remote, international environment.
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for this role, as they are used to manage campaigns, analyze data, and track performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: INFUSE values candidates who are customer-centric, innovative, collaborative, data-driven, and adaptable. Candidates should be prepared to discuss their alignment with these values and provide examples of their work style and approach to marketing.
ASSUMPTION: The remote work environment and international nature of this role present unique challenges that candidates should be prepared to address. Successful candidates will be adaptable, proactive, and able to manage multiple projects and priorities effectively.
ASSUMPTION: This role is unique in its focus on the European market and offers significant growth potential for the right candidate. Candidates should be prepared to discuss their experience with regional marketing and their understanding of the European market.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including market research, campaign management, and ABM program development and execution.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, INFUSE's company culture, and the marketing team's priorities and challenges. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.