📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates should have a proven track record in B2B marketing, with a strong focus on demand generation and a data-driven approach to decision-making.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level marketing role in a similar company size and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a data-driven demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a well-established and reputable company with a strong focus on driving marketing performance for its clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager
Work Arrangement: Remote (Solely), with flexibility for occasional in-person meetings or events
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into new markets or regions
- Development of leadership and mentoring skills
ASSUMPTION: This role offers ample opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): N/A (Remote position)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, USA, and London, UK, with remote employees worldwide
- This role focuses on key European markets, requiring a strong understanding of regional trends and preferences
- Remote work allows for a flexible work-life balance and the ability to work from various locations
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement provides candidates with the opportunity to work from anywhere, with the expectation of regular availability during European business hours.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Skills assessment or project test
- Final interview with the Regional Marketing Manager and/or other team members
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and the role's requirements
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research INFUSE's clients and industry to show your enthusiasm and knowledge
ATS Keywords: Regional Marketing, Campaign Development, Omnichannel Marketing, Market Research, Account-Based Marketing, Data Analysis, Marketing Automation, CRM, Demand Generation
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in using marketing automation and CRM tools, with experience in project management and data analysis tools being a plus.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus
- Integrity and accountability
Work Style:
- Proactive and independent
- Adaptable and flexible
- Results-oriented and driven
- Strong communication and presentation skills
- Ability to work remotely and manage time effectively
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you adjusted your marketing strategy based on market trends or data insights?
- How do you ensure your marketing campaigns align with sales processes and goals?
ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and results-oriented, with a strong work ethic and the ability to thrive in a remote work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing market trends and competitive landscapes
- Collaborating effectively with remote teams across different time zones
- Balancing strategic planning with day-to-day campaign execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and time management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional markets and requires a strong understanding of European trends and preferences
- INFUSE's global presence and extensive client list provide unique opportunities for professional growth and development
- This role offers a mix of strategic planning, creative execution, and analytical evaluation, providing a well-rounded marketing experience
ASSUMPTION: This role offers a unique blend of regional focus, global reach, and diverse responsibilities, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new product launch
- Conducting market research to identify trends and opportunities in a specific European market
- Creating and optimizing audience lists to target key personas and improve campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development of its marketing team members?
- Can you describe the typical career path for a Regional Marketing Specialist at INFUSE?
- How does INFUSE measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within INFUSE?
- How does INFUSE ensure its remote employees feel connected and engaged with the company culture?
ASSUMPTION: These questions demonstrate a candidate's interest in INFUSE's company culture, growth opportunities, and marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research INFUSE's clients and industry to show your enthusiasm and knowledge
- Follow up with INFUSE's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
