📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (UK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and meeting strategic goals.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a high level of multitasking and project management, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Fluency in additional European languages
- Experience with ABM platforms and tools
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving results in a fast-paced environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees globally, with a significant presence in the UK.
Founded: INFUSE was founded in Boca Raton, FL, and has since expanded its operations to include offices in the UK and other countries.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and focus on B2B demand generation make it an attractive option for marketing professionals looking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote, with a focus on the UK market. Occasional travel may be required for events and team meetings.
Growth Opportunities:
- Progression to a Senior Regional Marketing Specialist or Regional Marketing Manager role
- Expansion into other markets or regions
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers excellent opportunities for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel for events and team meetings)
Office Location(s): Remote (UK)
Geographic Context:
- The UK market is a key focus for INFUSE, with a significant presence in London and other major cities
- The role requires a strong understanding of the European market and its unique cultural nuances
- The UK offers a vibrant and dynamic business environment, with numerous opportunities for growth and innovation
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from anywhere in the UK.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Video interview with the hiring manager
- Case study or project presentation
- Final interview with the Regional Marketing Manager
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns
- Research INFUSE's company culture and values to ensure a strong fit
ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
- Integrity and ethical behavior
Work Style:
- Proactive and independent
- Adaptable and flexible
- Data-driven and analytical
- Strong communication and presentation skills
- Ability to work effectively in a remote team environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have a strong understanding of the European market and its unique cultural nuances?
- Are you able to adapt your strategies and tactics based on market trends and feedback?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to market trends and changes in the B2B landscape
- Collaborating effectively with remote teams and stakeholders
- Balancing the need for creativity and innovation with the requirement to meet strategic goals and objectives
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on driving results.
📈 Similar Roles Comparison
- Compared to other Regional Marketing Specialist roles, this position offers a greater focus on Account-Based Marketing and a more global perspective
- INFUSE's emphasis on data-driven decision-making and continuous improvement sets it apart from other B2B marketing organizations
- This role offers excellent opportunities for career growth and development within INFUSE's global organization
ASSUMPTION: Candidates should consider INFUSE's unique focus on B2B demand generation and global presence when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and executing a targeted campaign to engage a specific European market segment
- Conducting market research to identify trends and opportunities in a key European market
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a major B2B marketing campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does INFUSE support the professional development and growth of its marketing team members?
- What is the typical career path for a Regional Marketing Specialist at INFUSE?
- How does INFUSE approach collaboration and communication with remote teams and stakeholders?
- What are the most significant market trends and challenges facing INFUSE's clients in the European market?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the market landscape, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing campaigns
- Research INFUSE's company culture and values to ensure a strong fit
- Follow up with INFUSE's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
