📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Analyzing data and making informed decisions to optimize marketing efforts and drive results.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a high level of independence and proactivity, as the Regional Marketing Specialist will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams
ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within the company and for communication with clients.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones within Europe
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role with 3-5 years of experience, working remotely in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2005 and has since grown to become a leading provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client base provide a stable and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote-only position, with a focus on European markets. The role may require occasional travel for events and meetings.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other regions or markets
- Specialization in a specific area of marketing, such as ABM or content marketing
ASSUMPTION: INFUSE's focus on employee development and growth provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (work from home or a co-working space)
Office Location(s): Remote (Europe)
Geographic Context:
- This role focuses on European markets, with a primary emphasis on key regions and countries.
- Working remotely allows for flexibility in choosing a suitable time zone and work environment.
- The role may require occasional travel for events and meetings, providing opportunities to connect with colleagues and clients in person.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones within Europe
ASSUMPTION: Working remotely in a European time zone may require occasional adjustments to accommodate meetings and collaborations with colleagues and clients in different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Video interview with the hiring manager
- Skills assessment or project
- Final interview with the marketing team
- Job offer
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Adaptability and innovation
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Research INFUSE's company culture and values to ensure a good fit
- Be prepared to discuss your experience with remote work and managing multiple projects simultaneously
ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Remote Work
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring a good match for both the company and the applicant.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: INFUSE provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Proactive and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing multiple projects simultaneously?
- Do you have a proactive and independent mindset, with the ability to take the initiative and manage your time effectively?
- Are you adaptable and innovative, with a strong focus on driving results and continuous improvement?
ASSUMPTION: INFUSE's company culture values proactivity, innovation, collaboration, and a strong focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity in a home office environment
- Occasional travel for events and meetings, which may disrupt personal schedules
- Adapting to INFUSE's fast-paced, results-oriented work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Regional Marketing Manager: Focuses on strategic planning and team management, rather than day-to-day campaign execution
- Demand Generation Specialist: Focuses on driving demand for sales teams through targeted campaigns, rather than regional market research and ABM programs
- Marketing Coordinator: Focuses on supporting marketing campaigns and projects, rather than strategic planning and execution
ASSUMPTION: The Regional Marketing Specialist role is unique in its focus on regional market research, omnichannel campaign execution, and ABM programs, requiring a blend of strategic planning, tactical execution, and strong communication skills.
📝 Sample Projects
- Developing and executing a regional marketing plan for a specific European market
- Creating and optimizing audience lists for targeted campaigns
- Collaborating with sales teams to build and execute a focused ABM program
- Attending and measuring the success of trade shows, conferences, and smaller events
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and deliverables for the Regional Marketing Specialist role.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns and programs?
- What is the typical career path for a Regional Marketing Specialist at INFUSE?
- How does INFUSE foster a collaborative and inclusive work environment, particularly for remote team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into INFUSE's company culture and expectations for the Regional Marketing Specialist position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Research INFUSE's company culture and values to ensure a good fit
- Follow up with INFUSE's hiring team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
