Key aspects of this role include:
- Conducting market research and identifying trends in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences.
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives.
- Building and maintaining strong relationships with sales teams and stakeholders.
- Attending and supporting trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a high level of self-motivation and independence, as the regional marketing specialist will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals.
- ✅ Envision and execute omnichannel campaigns, collaborating with channel specialists to ensure alignment and consistency.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program.
- ✅ Foster strong relationships with sales teams and integrate their feedback to ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists using database insights and effective segmentation techniques.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The regional marketing specialist is expected to stay up-to-date with market trends and adapt strategies as needed to ensure the success of marketing campaigns.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.
- Required Skills:
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptability and innovation, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Experience with ABM strategies.
- Familiarity with European markets and local holidays.
- Fluency in additional European languages.
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on industry standards for mid-level marketing roles in Europe)
- Benefits: Competitive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: Full-time, remote work with flexible hours. Occasional travel may be required for events and meetings.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 1,001-5,000 employees
- Founded: INFUSE is a well-established company with a strong presence in the global B2B demand and revenue marketing performance industry.
- Company Description: INFUSE is a global B2B demand and revenue marketing performance company that delivers demand excellence through an AI-driven demand engine. They work with industry-leading brands to drive qualified interest and optimize lead-to-revenue performance.
- Company Specialties: B2B Demand Generation, B2B Lead Generation, Content Syndication, Content Marketing, Account-Based Demand Generation, Predictive Demand Generation, Lead Validation, Performance Marketing, Lead Nurturing, and Intent-Driven Marketing.
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: The regional marketing specialist will report directly to the regional marketing manager and collaborate with sales and cross-functional teams.
- Work Arrangement: Remote work with occasional travel for events and meetings.
- Growth Opportunities: As INFUSE is a global company, there may be opportunities for career advancement and international relocation.
ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in regional marketing and work with a diverse, international team.
🌍 Location & Work Environment
- Office Type: Remote work with occasional travel for events and meetings.
- Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK. However, this role is remote and can be based anywhere in Europe.
- Geographic Context: The regional marketing specialist will be working with European markets and may need to consider local holidays and cultural sensitivities in their marketing campaigns.
- Work Schedule: Full-time, remote work with flexible hours. Occasional travel may be required for events and meetings.
ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively to succeed in this role.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including a video interview, test or short project, and live meetings with the INFUSE team.
- Key Assessment Areas: Communication skills, problem-solving, adaptability, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability.
- Research INFUSE and the B2B marketing industry to demonstrate your knowledge and enthusiasm for the role.
ASSUMPTION: Candidates should be proficient in using marketing automation and CRM tools, as well as other relevant software and platforms.
👔 Cultural Fit Considerations
- Company Values: INFUSE values data-driven decision making, innovation, collaboration, and excellence.
- Work Style: INFUSE encourages a proactive, independent mindset and fosters a culture of continuous learning and improvement.
- Self-Assessment Questions:
- How do you stay up-to-date with market trends and adapt your strategies accordingly?
- How do you manage multiple projects simultaneously and prioritize your workload?
- How do you approach collaboration with sales and cross-functional teams to ensure marketing efforts align with business objectives?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, results-oriented environment and be able to thrive in a remote work setting.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining focus and motivation.
- Balancing multiple projects and priorities may require strong time management and organizational skills.
- Adapting to local holidays and cultural sensitivities in European markets may require additional research and consideration.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on regional marketing and requires a strong understanding of European markets and local holidays. It also emphasizes collaboration with sales and cross-functional teams to ensure marketing efforts align with business objectives.
- Industry-specific context: The B2B marketing industry is highly competitive and constantly evolving, requiring regional marketing specialists to stay up-to-date with market trends and adapt their strategies accordingly.
- Career path comparison: This role offers a unique opportunity for mid-level marketing professionals to gain experience in regional marketing and work with a diverse, international team. It may also provide opportunities for career advancement and international relocation.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage target audiences in a specific European market.
- Conducting market research to identify trends and opportunities in a key European market and presenting findings to the regional marketing manager.
- Collaborating with the sales team to build and execute a focused ABM program for a specific account.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development and growth of its employees?
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
- What are the most challenging aspects of working remotely for the regional marketing team, and how does INFUSE support its remote employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.infuse.com/careers/).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability.
- Research INFUSE and the B2B marketing industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager after your interview to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
