Regional Marketing Specialist (Remote, Contract)

📌 Core Information - Job Title: Regional Marketing Specialist (Remote, Contract) - Company: INFUSE - Location: Remote (Europe) - Job Type: Contract - Category: Marketing - Date Posted: May 23, 2025 - Experience Level: 2-5 years - Remote Status: Remote (Europe) 🚀 Job Overview Key aspects of this role include: - Conducting market research to identify trends and opportunities in key European markets. - Developing and executing omnichannel campaigns to engage target audiences and generate demand. - Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals. - Building and executing a focused Account-Based Marketing (ABM) program. - Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports. ASSUMPTION: This role requires a high level of self-motivation and independence, as the regional marketing specialist will be working remotely and managing multiple projects simultaneously. 📋 Key Responsibilities ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets. ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages. ✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences. ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement. ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively. ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes. ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas. ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar. ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events. ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices. Required Skills: - Proficiency in marketing automation software and CRM tools. - Strong communication, presentation, and organizational skills. - Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives. - Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies. - Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth. Preferred Skills: - Experience with ABM tools and platforms. - Familiarity with European markets and cultural nuances. - Fluency in additional European languages. ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on industry standards for a regional marketing specialist role with 3-5 years of experience in Europe) Benefits: - Flexible work schedule and remote work arrangement. - Opportunity to work with a global team and gain international marketing experience. - Potential for career growth and development within the company. Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones and collaboration with international teams. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead validation, and intent-driven marketing. Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence. Founded: INFUSE was founded in 2000 and has since grown into a leading provider of B2B marketing services. Company Description: - INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest. - The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey. - INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others. Company Specialties: - B2B Demand Generation - B2B Lead Generation - Content Syndication - Content Marketing - Account-Based Demand Generation - Predictive Demand Generation - Lead Validation - Performance Marketing - Lead Nurturing - Intent-Driven Marketing Company Website: http://www.infuse.com/ ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company offers a dynamic and challenging work environment with ample opportunities for professional growth. 📊 Role Analysis Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global setting. Reporting Structure: The regional marketing specialist will report directly to the regional marketing manager and collaborate with sales and cross-functional teams. Work Arrangement: This is a remote, contract position based in Europe. The role may require occasional travel to attend events and meet with stakeholders. Growth Opportunities: - Opportunities to work with a diverse range of clients and industries. - Potential for career advancement within the company as INFUSE continues to grow and expand its global presence. - Chance to develop expertise in international marketing and gain experience working with a global team. ASSUMPTION: INFUSE's focus on data-driven marketing and commitment to continuous improvement may provide opportunities for professional development and skill-building in areas such as data analysis and marketing technology. 🌍 Location & Work Environment Office Type: Remote work arrangement with occasional travel required. Office Location(s): Remote (Europe) Geographic Context: - INFUSE's European headquarters is located in London, UK. - The company has a strong presence in Europe, with clients and partners across the continent. - Europe offers a diverse range of markets and cultural nuances, providing an exciting and challenging environment for a regional marketing specialist. Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and collaboration with international teams. ASSUMPTION: The remote work arrangement may require self-motivation and strong communication skills to ensure effective collaboration with international teams and stakeholders. 💼 Interview & Application Insights Typical Process: 1. Application review and initial screening. 2. Video interview with the hiring manager. 3. Test or short project to assess skills and fit for the role. 4. Final interview with the interview team. 5. Offer and onboarding. Key Assessment Areas: - Marketing expertise and knowledge of B2B marketing best practices. - Ability to conduct market research and analyze data to inform marketing strategies. - Communication and presentation skills. - Problem-solving and adaptability. - Cultural fit and alignment with INFUSE's company values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with market research, campaign management, and ABM strategies. - Familiarize yourself with INFUSE's company values and be ready to demonstrate how your personal values align with theirs. - Showcase your ability to work independently and manage multiple projects simultaneously. ATS Keywords: Marketing automation, CRM, demand generation, B2B marketing, campaign management, ABM, market research, data analysis, communication, presentation, organizational skills, project management, adaptability, innovation, problem-solving, curiosity. ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual. 🛠️ Tools & Technologies - Marketing automation software (e.g., Marketo, Pardot, HubSpot) - CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM) - Data analysis tools (e.g., Google Analytics, Tableau, Power BI) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: The specific tools and technologies required for this role may vary depending on INFUSE's internal systems and the candidate's areas of expertise. 👔 Cultural Fit Considerations Company Values: - Data-driven: INFUSE emphasizes the use of data to inform marketing strategies and drive results. - Collaborative: The company values teamwork and cross-functional collaboration to achieve shared goals. - Innovative: INFUSE encourages creativity and continuous improvement in all aspects of its work. - Results-oriented: The company focuses on delivering measurable outcomes and driving business growth for its clients. Work Style: - INFUSE values self-motivated, independent workers who can manage multiple projects simultaneously and maintain focus on high-priority objectives. - The company encourages a proactive approach to problem-solving and a willingness to adapt to changing market conditions. - INFUSE fosters a culture of open communication and active listening, with a focus on building strong relationships with clients, partners, and team members. Self-Assessment Questions: - How do you stay organized and manage multiple projects simultaneously? - Can you provide an example of a time when you had to adapt your marketing strategy in response to changing market conditions? - How do you approach building and maintaining strong relationships with stakeholders? - How do you use data to inform your marketing strategies and measure the success of your campaigns? ASSUMPTION: INFUSE's company values and work style may vary depending on the specific team and region in which the candidate is based. ⚠️ Potential Challenges - Managing multiple projects and priorities simultaneously in a remote work environment. - Adapting to changing market conditions and adjusting marketing strategies accordingly. - Building and maintaining strong relationships with international stakeholders, including sales teams and clients. - Balancing the need for independent work with the requirement for effective collaboration with international teams. ASSUMPTION: The specific challenges of this role may vary depending on the candidate's experience, skills, and the specific market conditions in Europe. 📈 Similar Roles Comparison - Product Marketing Manager: This role focuses on developing and executing go-to-market strategies for specific products or services, while the regional marketing specialist role is focused on driving demand generation and engagement across multiple channels and markets. - Content Marketing Specialist: This role is responsible for creating and distributing content to engage target audiences and drive brand awareness, whereas the regional marketing specialist role involves a broader range of marketing activities, including campaign management, ABM, and event coordination. - Account Executive: This role is focused on selling products or services to clients, while the regional marketing specialist role is responsible for driving demand generation and supporting the sales process through marketing efforts. ASSUMPTION: The specific differences between this role and related positions may vary depending on the company and industry in which the candidate is working. 📝 Sample Projects - Market Research Report: Conduct a comprehensive market research analysis to identify trends, opportunities, and competitive positioning in a key European market. - Omnichannel Campaign: Develop and execute an omnichannel campaign to engage target audiences and drive demand for a specific product or service, including email marketing, social media advertising, and content marketing efforts. - ABM Program: Build and execute a focused ABM program to effectively tailor outreach to prospective clients in a specific industry or vertical. ASSUMPTION: The specific projects required for this role may vary depending on the candidate's experience, skills, and the specific needs of the company. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does INFUSE support the professional development and growth of its marketing team members? - Can you describe the company's approach to data-driven marketing and how it informs decision-making in the regional marketing team? - How does INFUSE measure the success of its marketing campaigns and what key performance indicators (KPIs) are most important for this role? - What opportunities are there for collaboration and knowledge-sharing with other regional marketing specialists and international teams? ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's experience, skills, and the specific needs of the company. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.infuse.com/jobs/4568917005 - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for your video interview by researching INFUSE's company values and familiarizing yourself with the company's approach to data-driven marketing. - Be ready to discuss your experience with market research, campaign management, and ABM strategies. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.