📌 Core Information
- Job Title: Regional Marketing Specialist (Remote, Contract)
- Company: INFUSE
- Location: Remote (Europe)
- Job Type: Contract
- Category: Marketing
- Date Posted: May 23, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.
*ASSUMPTION:* This role requires a proactive, independent mindset and strong communication skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute an ABM program, tailoring outreach to prospective clients effectively.
- ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
*ASSUMPTION:* This role requires strong analytical thinking to align marketing efforts with business objectives and adaptability to stay ahead of market trends.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.
- Required Skills:
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and problem-solving persistence to tackle challenges and refine strategies.
- Adaptability and innovation to adjust strategies as needed and bring fresh ideas to the table for enhanced engagement and growth.
*ASSUMPTION:* This role requires a strong understanding of demand generation and marketing best practices, as well as proficiency in data analysis to make informed decisions.
💰 Compensation & Benefits
- Salary Range: €50,000 - €65,000 per year (based on industry standards for mid-level marketing roles in Europe)
- Benefits:
- Competitive compensation package.
- Flexible work arrangement (remote, with occasional travel to events and client meetings).
- Opportunities for professional growth and development.
- Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely.
*ASSUMPTION:* The salary range is estimated based on industry standards for mid-level marketing roles in Europe, with consideration for the remote work arrangement and the company's size (1,001-5,000 employees).
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 1,001-5,000 employees
- Founded: INFUSE is a well-established global B2B demand and revenue marketing performance company.
- Company Description: INFUSE is a global B2B demand and revenue marketing performance company that delivers demand excellence through an AI-driven demand engine. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
- Company Specialties: B2B Demand Generation, B2B Lead Generation, Content Syndication, Content Marketing, Account-Based Demand Generation, Predictive Demand Generation, Lead Validation, Performance Marketing, Lead Nurturing, and Intent-Driven Marketing.
- Company Website:
www.infuse.com
*ASSUMPTION:* INFUSE is a well-established company with a strong reputation in the marketing services industry, working with prominent global brands.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
- Work Arrangement: Remote (Europe), with occasional travel to events and client meetings.
- Growth Opportunities: Opportunities for professional growth and development within the marketing department and the company as a whole.
*ASSUMPTION:* This role offers growth opportunities as INFUSE is a large company with a global presence and a strong focus on employee development.
🌍 Location & Work Environment
- Office Type: Remote (with occasional travel)
- Office Location(s): Remote (Europe)
- Geographic Context: Europe, with a focus on key markets and local holidays.
- Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.
*ASSUMPTION:* This role requires a strong understanding of European markets, local holidays, and cultural nuances to effectively engage target audiences.
💼 Interview & Application Insights
- Typical Process: Application review → Video interview → Test/project → Interview with hiring manager → Offer
- Key Assessment Areas: Marketing skills, analytical thinking, communication skills, adaptability, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Showcase your understanding of the role and the company by demonstrating your familiarity with INFUSE's services and clients.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively.
- ATS Keywords: Marketing automation, CRM, demand generation, campaign management, market research, ABM, segmentation, event coordination, trade shows, communication, presentation, organizational skills, project management, problem-solving, adaptability, innovation.
*ASSUMPTION:* INFUSE's hiring process is thorough and designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Event management platforms (e.g., Eventbrite, Cvent, Bizzabo)
*ASSUMPTION:* This role requires proficiency in marketing automation software and CRM tools, with a strong preference for candidates with experience using industry-standard platforms.
👔 Cultural Fit Considerations
- Company Values: INFUSE's values include excellence, innovation, collaboration, and customer focus.
- Work Style: INFUSE values a proactive, independent mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
- Self-Assessment Questions:
- How do you align with INFUSE's core values, and how have you demonstrated these values in previous roles?
- How do you stay organized and manage multiple projects simultaneously?
- How do you adapt to new markets and adjust strategies as needed?
*ASSUMPTION:* INFUSE values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Balancing multiple projects and priorities simultaneously.
- Adapting to new markets and local cultural nuances.
- Ensuring consistent communication and collaboration with remote teams and stakeholders.
- Maintaining a strong work-life balance while working remotely.
*ASSUMPTION:* These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on regional marketing and requires a strong understanding of European markets, while related roles may have a broader global focus or a more specialized focus on specific marketing channels.
- Industry-specific context: The B2B marketing industry is dynamic and ever-evolving, with a strong focus on data-driven decision-making and continuous improvement.
- Career path comparison: This role offers opportunities for professional growth and development within the marketing department and the company as a whole, with potential career paths including senior marketing roles, management positions, or specialized marketing expertise.
*ASSUMPTION:* This role offers a unique opportunity to gain regional marketing experience and contribute to INFUSE's global success.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product in a key European market.
- Conducting market research to identify trends and opportunities in a specific European industry or vertical.
- Coordinating a regional event or trade show to engage target audiences and generate leads.
- Creating and optimizing audience lists to target key personas and improve campaign performance.
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and the level of autonomy and initiative required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into INFUSE's overall marketing strategy, and how will my work contribute to the company's success?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does INFUSE support the professional growth and development of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does INFUSE ensure consistent communication and collaboration among remote teams and stakeholders?
*ASSUMPTION:* These interview questions demonstrate a strong interest in the role, the company, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare for a video interview and a test or short project to assess your marketing skills and problem-solving abilities.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
- Be prepared to discuss your salary expectations and benefits requirements during the offer negotiation process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
