📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes
ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to manage multiple projects simultaneously and adjust strategies as needed.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, as well as proficiency in marketing automation software and CRM tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in B2B marketing with a strong understanding of demand generation
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams
- Knowledge of the European market and local holidays
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year (Estimated, based on experience level and industry standards for a Regional Marketing Specialist role)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Regional Marketing Specialist role with 3-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: INFUSE was founded in 2003 and has since grown to become a leading provider of demand generation services for industry-leading brands.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, optimizing clients' investment and delivering on lead-to-revenue performance goals
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE works with a wide range of industry-leading brands, including VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks, among others.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager or Director.
Work Arrangement: This is a remote-only position, allowing for a high degree of flexibility and work-life balance.
Growth Opportunities:
- Progression to a Senior Regional Marketing Specialist or Marketing Manager role
- Expansion into other regions or markets
- Transition into a specialized or leadership role within the marketing department
ASSUMPTION: INFUSE's global presence and diverse client base offer numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): N/A (Remote position)
Geographic Context:
- This role requires a strong understanding of the European market and local holidays
- Candidates should be comfortable working with remote teams across different time zones
- The role may involve occasional travel for trade shows, conferences, and events
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: While the role is remote, candidates should be prepared to work flexible hours to accommodate meetings and collaborations with team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video interview with the hiring manager
- Skills assessment or test project
- Final interview with the marketing team or other stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Marketing expertise and demand generation knowledge
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the European market and local holidays in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, European Market, Local Holidays
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the company's needs.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: INFUSE uses a variety of tools and technologies to streamline marketing processes and facilitate collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and inclusive
- Data-driven and analytical
- Results-oriented and accountable
Work Style:
- Proactive and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you ensure that your marketing campaigns align with the goals and objectives of the sales team?
ASSUMPTION: INFUSE values candidates who are a strong cultural fit, with a focus on customer-centric, innovative, collaborative, data-driven, and results-oriented individuals.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting marketing strategies to changing market conditions and trends
- Collaborating with remote teams across different time zones
- Occasional travel for trade shows, conferences, and events
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and organized individual to succeed.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses specifically on the European market and requires a strong understanding of local holidays and cultural nuances
- INFUSE's global presence and diverse client base offer unique opportunities for professional growth and development
- This role may have more responsibility for market research and trend analysis compared to other regional marketing positions
ASSUMPTION: While this role shares similarities with other regional marketing positions, its focus on the European market and INFUSE's unique business model set it apart.
📝 Sample Projects
- Developing and executing a successful omnichannel campaign to engage a specific European target audience
- Conducting market research to identify trends and opportunities in a key European market and presenting findings to the marketing team
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a regional event
ASSUMPTION: These sample projects are designed to assess candidates' understanding of the European market, their ability to develop and execute marketing campaigns, and their analytical and reporting skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to demand generation and how this role fits into that strategy?
- How does INFUSE support the growth and development of its marketing professionals?
- Can you provide an example of a successful regional marketing campaign and the strategies used to achieve those results?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the marketing department?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of INFUSE's business model, their fit with the company's culture, and their potential for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the European market and local holidays
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
