I

Regional Marketing Specialist (Remote)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (Europe)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
  • Conducting market research to identify trends and opportunities in key European markets
  • Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
  • Building and executing a focused Account-Based Marketing (ABM) program

ASSUMPTION: This role requires a proactive, independent mindset and strong analytical thinking to succeed in a fast-paced, results-oriented environment.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role may require occasional travel to attend events and meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

  • Proficient in marketing automation software and CRM tools
  • Strong communication, presentation, and organizational skills
  • Proactive, independent mindset with the ability to manage multiple projects simultaneously
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies

Preferred Skills:

  • Fluency in multiple European languages
  • Experience with ABM software and tools

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on industry standards for mid-level marketing roles in Europe)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Flexible work hours and remote work options
  • Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Europe. Actual compensation may vary based on factors such as experience, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B demand generation services.

Company Description:

  • INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting
  • The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey
  • INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and work with prominent brands indicate a strong reputation and opportunities for professional growth within the company.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing.

Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate with sales and cross-functional teams.

Work Arrangement: This role is remote solely, with flexible scheduling to accommodate different time zones and occasional travel for events and meetings.

Growth Opportunities:

  • Expanding skills and knowledge in B2B marketing and demand generation
  • Potential advancement to a senior marketing role or management position
  • Gaining experience working with international teams and clients

ASSUMPTION: INFUSE's mid-sized company structure and global presence provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote work environment with occasional travel for events and meetings

Office Location(s): Remote (Europe)

Geographic Context:

  • INFUSE has offices in Boca Raton, FL, USA, and London, UK, with remote employees across Europe
  • The company works with clients globally, providing opportunities to collaborate with international teams
  • Europe offers a diverse range of markets and cultural contexts, allowing for varied and engaging work

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones

ASSUMPTION: Working remotely for a global company may require occasional adjustments to work hours to accommodate meetings and collaborations with international teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application review
  • Video interview with the hiring manager
  • Test or short project to assess skills and fit
  • Final interview with the marketing team
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing skills and experience
  • Communication and presentation skills
  • Problem-solving and analytical thinking
  • Cultural fit and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research INFUSE's company culture and values to demonstrate your fit

ATS Keywords: Marketing Automation, CRM, Demand Generation, B2B Marketing, Campaign Management, Account-Based Marketing, Market Research, Event Coordination, Trade Shows

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot)
  • CRM tools (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Event management tools (e.g., Eventbrite, Cvent)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Proactive and independent
  • Adaptable and innovative
  • Results-oriented and focused on high-priority objectives

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-oriented environment?
  • Are you comfortable working remotely and collaborating with international teams?
  • Do you have strong analytical thinking and problem-solving skills?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-oriented, with a strong focus on data-driven decision making and continuous learning.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and prioritizing high-priority objectives
  • Adapting to market trends and refining strategies as needed
  • Occasional travel for events and meetings, which may disrupt work-life balance
  • Working remotely with international teams, which may require adjustments to work hours

ASSUMPTION: These challenges can be mitigated by strong time management skills, effective communication, and a proactive, adaptable mindset.

πŸ“ˆ Similar Roles Comparison

  • Regional Marketing Manager: Focuses on strategic planning and team management, while the Regional Marketing Specialist is more focused on day-to-day campaign execution and market research
  • Demand Generation Specialist: Focuses on generating leads and driving demand for sales teams, while the Regional Marketing Specialist is responsible for both demand generation and regional market-specific campaigns
  • Account-Based Marketing (ABM) Specialist: Focuses solely on ABM strategies, while the Regional Marketing Specialist is responsible for a broader range of marketing activities, including ABM

ASSUMPTION: The Regional Marketing Specialist role offers a broad range of marketing responsibilities, providing opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive demand for a new product launch
  • Conducting market research to identify trends and opportunities in a specific European market
  • Creating and optimizing audience lists to target key personas and improve campaign performance

ASSUMPTION: These sample projects are designed to assess the candidate's skills and experience in regional marketing, campaign management, and market research.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for INFUSE?
  • What are the most significant challenges facing the regional marketing team, and how can this role help address them?
  • How does INFUSE support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure success in this role?
  • How does INFUSE ensure effective collaboration and communication among its remote teams?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the team's dynamics, and the company's commitment to employee growth and success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research INFUSE's company culture and values to demonstrate your fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.