📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals
- Building and maintaining strong relationships with sales teams and stakeholders
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in B2B marketing, with a strong understanding of demand generation and marketing best practices
- Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with 3-5 years of experience. The actual salary may vary depending on factors such as the candidate's specific experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: INFUSE was founded in 2007 and has since grown into a leading provider of B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company is well-established and has a strong reputation in the B2B marketing industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will likely report directly to the Head of Marketing or a similar role.
Work Arrangement: This is a remote, full-time position with flexible hours and the ability to work from anywhere.
Growth Opportunities:
- Advancement to a senior marketing role, such as Marketing Manager or Director of Marketing
- Expansion into other areas of marketing, such as product marketing or brand marketing
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: INFUSE's global presence and extensive client list indicate that there may be opportunities for career growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- This role requires a strong understanding of key European markets and the ability to conduct market research in these regions
- The successful candidate will need to be comfortable working with remote teams and collaborating across different time zones
- The role may require occasional travel to attend industry events or meet with clients
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management skills, and the ability to work independently with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Skills assessment or project test
- Final interview with the hiring manager and/or other team members
- Offer extended to the successful candidate
Key Assessment Areas:
- Market research skills and understanding of key European markets
- Campaign management and execution skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in B2B marketing and demand generation
- Demonstrate a strong understanding of key European markets and market trends
- Showcase your ability to manage multiple projects simultaneously and work independently
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: B2B marketing, demand generation, market research, campaign management, account-based marketing, data analysis, communication, presentation, organizational skills, project management
ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's skills and cultural fit, with a focus on communication, problem-solving, and analytical skills.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus
- Integrity and accountability
Work Style:
- Results-oriented and goal-driven
- Adaptable and flexible
- Strong self-motivation and time management skills
- Excellent communication and collaboration skills
- Ability to work independently with minimal supervision
Self-Assessment Questions:
- Do you have a strong understanding of key European markets and market trends?
- Are you comfortable working remotely and managing your own time and priorities?
- Do you have excellent communication and collaboration skills, and can you work effectively with remote teams?
- Are you results-driven and goal-oriented, with a strong desire to succeed?
- Do you have a proactive, independent mindset and the ability to take the initiative?
ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on customer success and continuous learning and improvement.
⚠️ Potential Challenges
- The remote nature of the role may require strong self-motivation and time management skills
- The need to conduct market research in key European markets may require a strong understanding of these regions and their cultural nuances
- The role may require occasional travel to attend industry events or meet with clients
- The successful candidate will need to be comfortable working with remote teams and collaborating across different time zones
ASSUMPTION: These challenges can be overcome with strong communication, time management, and cultural sensitivity skills.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position may require a stronger focus on market research and data analysis
- This role may offer more opportunities for international travel and global marketing experience than similar positions in smaller or less globally-focused companies
- Career progression in this role may involve expanding into other areas of marketing or taking on more senior leadership responsibilities
ASSUMPTION: INFUSE's global presence and extensive client list indicate that this role may offer unique opportunities for career growth and advancement within the company.
📝 Sample Projects
- Conducting a comprehensive market research analysis of the German B2B marketing landscape
- Developing and executing a targeted account-based marketing campaign for a key client in the UK
- Creating and optimizing audience lists for a regional campaign in France, using database insights and segmentation techniques
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the successful candidate may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Regional Marketing Specialist at INFUSE?
- How does INFUSE support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for international travel and global marketing experience in this role?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences in B2B marketing and demand generation
- Prepare for the video interview by researching INFUSE's company culture and values, and practicing your responses to common interview questions
- If selected for the final interview, be prepared to discuss your approach to market research, campaign management, and data analysis
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
