🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
Key aspects of this role include:
ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a fast-paced, results-oriented environment.
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist with 3-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand generation.
Company Description:
Company Specialties:
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a well-established and reputable company with a strong focus on B2B demand generation.
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, creative execution, and analytical evaluation.
Reporting Structure: The Regional Marketing Specialist reports directly to the Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: This role is remote solely, allowing for flexibility and the ability to work from anywhere.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within INFUSE's global organization.
Office Type: Remote work environment with no physical office required
Office Location(s): Not applicable for remote roles
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment offers flexibility and the ability to work from anywhere, while INFUSE's global presence provides opportunities for international collaboration and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Regional Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, Omnichannel Campaigns, Data Analysis, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' marketing expertise, problem-solving skills, and cultural fit, with a focus on demand generation and campaign management.
ASSUMPTION: INFUSE uses industry-standard marketing automation, CRM, data analysis, and project management tools to streamline workflows and improve efficiency.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: INFUSE values a customer-centric, innovative, and collaborative work environment, with a focus on data-driven decision-making and results-oriented execution.
ASSUMPTION: The remote work environment, fast-paced nature of the role, and diverse client base may present unique challenges for some candidates.
ASSUMPTION: The Regional Marketing Specialist role is distinct from other marketing roles in its focus on specific regions, demand generation, and data-driven strategies.
ASSUMPTION: These sample projects are designed to assess candidates' market research, campaign development, and ABM skills, as well as their ability to work collaboratively with cross-functional teams.
ASSUMPTION: These interview questions are designed to assess candidates' understanding of INFUSE's marketing strategies, work environment, and growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.