📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a high level of collaboration with various teams and requires strong communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in additional European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location).
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Flexible work hours and remote work options.
- Professional development opportunities.
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. Actual compensation may vary based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with prominent brands offer applicants a unique opportunity to gain experience in international marketing and work with high-profile clients.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This role is remote and based in Europe, with flexible work hours and the opportunity to work from home or a co-working space.
Growth Opportunities:
- Advancement to a senior marketing role within the company.
- Expansion into other regions or markets as the company grows.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in B2B marketing.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space.
Office Location(s): Remote (Europe)
Geographic Context:
- This role allows for a high degree of flexibility, as it can be performed from various locations across Europe.
- Applicants should be comfortable working remotely and have a stable internet connection.
- The role may require occasional travel for events and meetings.
Work Schedule: Full-time, typically 40 hours per week, with flexible hours to accommodate different time zones.
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management skills, and the ability to work independently.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager to assess cultural fit and discuss the role in more detail.
- Skills assessment or project to evaluate the candidate's marketing expertise.
- Final interview with the regional marketing manager and potential team members.
Key Assessment Areas:
- Marketing expertise and understanding of demand generation strategies.
- Communication and presentation skills.
- Problem-solving and analytical thinking.
- Cultural fit and adaptability to a remote work environment.
Application Tips:
- Highlight relevant experience in B2B marketing and demand generation.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare examples of successful marketing campaigns or projects to discuss during the interview.
- Research INFUSE's company culture and be prepared to discuss how your values align with theirs.
ATS Keywords: B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Collaboration, Remote Work
ASSUMPTION: INFUSE's hiring process is designed to assess both the candidate's technical skills and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and inclusive
- Data-driven and analytical
- Results-oriented and accountable
Work Style:
- Self-motivated and independent
- Strong communication and collaboration skills
- Adaptable and flexible
- Proactive and solution-oriented
- Comfortable working in a remote, global team
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proactive approach to problem-solving and innovation?
- Are you comfortable collaborating with diverse teams and stakeholders?
ASSUMPTION: INFUSE values candidates who align with their customer-centric, innovative, and collaborative culture.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively.
- Adapting to different time zones and working hours when collaborating with global teams.
- Staying up-to-date with market trends and adjusting strategies accordingly.
- Occasional travel for events and meetings, which may disrupt the remote work routine.
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and account-based marketing strategies.
- INFUSE's global presence and work with prominent brands offer unique opportunities for growth and exposure to international marketing.
- This role may have more responsibility and autonomy than entry-level marketing positions, but it also requires a higher level of experience and expertise.
ASSUMPTION: This role offers a unique blend of marketing expertise and global exposure, making it an attractive opportunity for mid-level B2B marketing professionals.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch.
- Conducting market research to identify trends and opportunities in a specific European market.
- Creating and optimizing audience lists to target key personas and improve campaign performance.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with the sales team, and what are the key priorities for the first 90 days?
- What are the most important qualities INFUSE looks for in a Regional Marketing Specialist?
- How does INFUSE support the growth and development of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing and demand generation.
- Prepare examples of successful marketing campaigns or projects to discuss during the interview.
- Research INFUSE's company culture and be prepared to discuss how your values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
