📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals
- Building and executing a focused Account-Based Marketing (ABM) program
- Analyzing data and making informed decisions to optimize marketing efforts
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working remotely in a global team
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time, remote work with a flexible schedule
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist with 3-5 years of experience. Actual compensation may vary based on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a stable and well-established company with significant growth potential.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Director and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote, full-time position with a flexible work schedule.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional regions or markets
- Opportunities to specialize in specific areas of marketing, such as ABM or demand generation
ASSUMPTION: This role offers a clear path for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote work with no physical office required
Office Location(s): N/A (Remote work)
Geographic Context:
- This role requires a strong understanding of key European markets and the ability to conduct market research in these regions.
- The role involves collaborating with global teams, requiring effective communication and time management skills to work across different time zones.
- The remote work environment offers flexibility and the opportunity to work from anywhere with a stable internet connection.
Work Schedule: Full-time, remote work with a flexible schedule, allowing for a healthy work-life balance
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Test or short project to evaluate skills and fit
- Final interview with the marketing director and/or other team members
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and adaptability
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
- Be ready to discuss your experience with market research, campaign development, and data analysis during the interview
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Market Research, Campaign Management, Copywriting, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Account-Based Marketing, Segmentation Techniques, Event Coordination, Trade Show Support, Adaptability, Innovation, Proactivity, Collaboration
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the team and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: INFUSE values creativity and the ability to think outside the box to drive marketing success
- Collaboration: INFUSE fosters a team-oriented environment where employees work together to achieve common goals
- Accountability: INFUSE holds its employees responsible for their actions and expects them to take ownership of their work
Work Style:
- INFUSE values employees who are self-motivated, proactive, and able to work independently
- The company encourages a flexible and adaptable work style, with a focus on results rather than hours worked
- INFUSE values employees who are open to feedback and willing to learn and grow in their roles
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have strong communication and presentation skills, and are you able to collaborate effectively with global teams?
ASSUMPTION: INFUSE values employees who are innovative, collaborative, and accountable, with a strong work ethic and a willingness to learn and grow in their roles.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to new markets and understanding the unique needs of each region
- Collaborating with global teams across different time zones and cultures
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Specialist role, this position requires a deeper understanding of regional markets and a stronger focus on account-based marketing
- In the B2B marketing industry, this role is similar to other regional marketing positions, with a focus on demand generation and lead generation
- Career progression in this role could lead to senior marketing positions, such as Senior Marketing Manager or Director of Marketing
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and analytical evaluation, with a strong focus on regional markets and account-based marketing.
📝 Sample Projects
- Developing a comprehensive market research report on a key European market, including trends, opportunities, and competitive positioning
- Creating and executing an omnichannel campaign to engage target audiences and drive demand for a specific product or service
- Building and executing a focused ABM program for a key account, tailoring outreach to prospective clients effectively
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Regional Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does INFUSE support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the company culture like, and how does INFUSE foster a positive work environment for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/infuse/1688560858-1688560858
- Tailor your resume to highlight relevant marketing experience and skills, with a focus on regional market research, campaign development, and data analysis
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company, addressing how your skills and experience make you a strong fit for the position
- If applicable, prepare examples of your marketing work, such as campaign briefs, project proposals, or post-campaign evaluation reports
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
