🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
Key aspects of this role include:
ASSUMPTION: This role requires a proactive, independent mindset with strong communication and organizational skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, as well as proficiency in marketing automation software and CRM tools.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is highly preferred for this role.
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with 3-5 years of experience. Actual compensation may vary based on factors such as location, performance, and experience.
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B marketing services.
Company Description:
Company Specialties:
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's focus on data-driven demand generation and global presence provides opportunities for candidates to work on diverse campaigns and collaborate with international teams.
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager or Director.
Work Arrangement: This role is remote solely, allowing for flexible scheduling and work-life balance.
Growth Opportunities:
ASSUMPTION: INFUSE's mid-sized company structure offers opportunities for career growth and advancement within the marketing department.
Office Type: Remote work environment with no physical office required
Office Location(s): Not applicable for this remote role
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The remote work environment for this role may require occasional overlap with European business hours to collaborate effectively with the team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, Data Analysis, Collaboration, Adaptability, Innovation, Problem Solving
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on marketing expertise and adaptability.
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for this role, as they are used daily to manage campaigns and track performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and strong communicators, with a deep understanding of the markets they serve.
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and effective communication.
ASSUMPTION: This role offers a unique blend of marketing and data analysis responsibilities, with opportunities for growth and collaboration within a global organization.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution.
ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals and provide insight into INFUSE's marketing strategy and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.