Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
• Analyzing campaign performance and using data-driven insights to optimize future marketing efforts.

ASSUMPTION: This role requires a proactive, independent mindset with strong analytical and communication skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, with a focus on driving marketing success in a fast-paced, results-oriented environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.

Required Skills:

• Proficient in marketing automation software and CRM tools.
• Strong communication, presentation, and organizational skills.
• Proactive, independent mindset with the ability to manage multiple projects simultaneously.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation will be well-suited for this role. Proficiency in marketing automation software and CRM tools is essential for success.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and location).

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching program.
• Flexible work arrangements.
• Professional development opportunities.

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. Benefits may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing make it an attractive employer for candidates seeking international opportunities and a strong industry reputation.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.

Work Arrangement: Remote (Europe) with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role.
• Expansion into other regions or markets as the company grows.
• Professional development opportunities through training and workshops.

ASSUMPTION: This role offers strong growth potential within INFUSE, as the company continues to expand its global presence and client base.

🌍 Location & Work Environment

Office Type: Remote (with occasional team meetings and events)

Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role can be performed remotely from any location in Europe.

Geographic Context:

• Europe is a diverse and dynamic market with unique cultural and linguistic nuances.
• Remote work offers flexibility and the opportunity to work from various locations within Europe.
• INFUSE's global presence allows for collaboration with teams and clients across different time zones.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: Working remotely in Europe offers candidates the opportunity to balance work and personal life while enjoying the cultural and linguistic diversity of the region.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Phone or video interview with the hiring manager.
• Skills assessment or case study presentation.
• Final interview with the Regional Marketing Manager and/or other team members.

Key Assessment Areas:

• Marketing skills and experience.
• Communication and presentation skills.
• Problem-solving and analytical thinking.
• Cultural fit and adaptability.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of INFUSE's business and the role's requirements.
• Prepare for the interview by researching INFUSE's company culture and values, as well as the specific challenges and opportunities facing the company in the European market.

ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Development, Account-Based Marketing, Market Research, Data Analysis, CRM, Marketing Automation

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should have experience with marketing automation software and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Proactive and independent
• Adaptable and flexible
• Strong communication and collaboration skills
• Data-driven and analytical
• Results-oriented and focused on high-priority objectives

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
• How do you ensure that your marketing campaigns align with sales processes and objectives?

ASSUMPTION: INFUSE values candidates who are a strong cultural fit, with a focus on customer-centric, innovative, collaborative, data-driven, and results-oriented individuals.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment.
• Adapting to changing market conditions and trends.
• Collaborating effectively with remote teams and stakeholders across different time zones.
• Balancing work and personal life while working remotely.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration with team members and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager, but with a focus on demand generation and campaign development rather than team management and strategy.
• Compared to other marketing roles, this position requires a strong understanding of data analysis and a focus on driving results through targeted campaigns.
• Career progression in this role could lead to a Senior Marketing Specialist or Marketing Manager position, with opportunities for expansion into other regions or markets.

ASSUMPTION: This role offers a unique blend of marketing and data analysis skills, with a focus on driving results through targeted campaigns and collaboration with sales and cross-functional teams.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand for a new product launch.
• Conducting market research to identify trends and opportunities in a specific European market.
• Creating and optimizing audience lists to target key personas and improve campaign performance.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on data-driven decision-making and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing landscape in the European region and how this role will contribute to INFUSE's growth in the market?
• How does INFUSE support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that INFUSE has executed in the European market, and what made it successful?
• How does INFUSE measure the success of its marketing campaigns, and how will this role be evaluated based on those metrics?
• What is the company culture like at INFUSE, and how does the marketing team contribute to that culture?

ASSUMPTION: These interview questions are designed to assess INFUSE's marketing strategy, company culture, and the specific challenges and opportunities facing the European market, as well as the role's potential for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for the interview by researching INFUSE's company culture, values, and the specific challenges and opportunities facing the European market.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.