Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Conducting market research to identify trends and opportunities in key European markets
• Developing and executing omnichannel campaigns to engage target audiences and generate demand
• Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals
• Analyzing data and making informed decisions to optimize marketing efforts

ASSUMPTION: This role requires a proactive, independent mindset and strong communication skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: The role may require occasional travel to attend events or meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

• Proficient in marketing automation software and CRM tools
• Strong communication, presentation, and organizational skills
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies

Preferred Skills:

• Fluency in multiple European languages
• Experience with ABM software and tools

ASSUMPTION: While not explicitly stated, proficiency in data analysis and reporting tools may be required to make informed decisions and optimize marketing efforts.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in Europe)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones within Europe

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location within Europe.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong and stable company with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global organization.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.

Work Arrangement: This is a remote position, with flexible scheduling to accommodate different time zones within Europe. Occasional travel may be required to attend events or meet with stakeholders.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expansion into other regions or markets
• Specialization in a specific area of marketing, such as ABM or content marketing

ASSUMPTION: INFUSE's global presence and extensive client list indicate numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): Remote (Europe)

Geographic Context:

• This role allows for a flexible work arrangement, enabling employees to work from various locations within Europe
• Europe offers a diverse cultural landscape, with unique marketing opportunities and challenges in each region
• Working remotely provides the opportunity to experience different cultures and time zones, fostering a global perspective

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones within Europe

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while also presenting unique challenges in terms of communication and collaboration with team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team
• Video interview with the hiring manager
• Test or short project to assess skills and fit
• Final interview with the interview team

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and analytical thinking
• Cultural fit and adaptability
• Marketing expertise and industry knowledge

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on demand generation and marketing best practices
• Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission
• Prepare for the interview by researching INFUSE's clients and marketing strategies, and be ready to discuss your approach to market research and campaign development

ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Development, Omnichannel Marketing, Account-Based Marketing, Data Analysis, Market Research, European Markets

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, problem-solving, and marketing expertise.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and INFUSE's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Accountability and results-driven

Work Style:

• Proactive and independent mindset
• Strong communication and organizational skills
• Adaptability and flexibility
• Problem-solving and analytical thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proactive approach to problem-solving and continuous learning?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with a strong focus on customer-centricity and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and maintaining focus on high-priority objectives
• Adapting to different time zones and cultural nuances within Europe
• Keeping up with the latest marketing trends and technologies
• Occasional travel requirements to attend events or meet with stakeholders

ASSUMPTION: The remote work arrangement and global nature of the role present unique challenges that require strong communication, adaptability, and time management skills.

📈 Similar Roles Comparison

• Compared to other Regional Marketing Specialist roles, this position offers a higher degree of autonomy and responsibility for market research and campaign development
• INFUSE's global presence and extensive client list provide unique opportunities for career growth and development within the organization
• This role may require more frequent travel than other remote positions, as it involves attending events and meeting with stakeholders

ASSUMPTION: INFUSE's global presence and extensive client list set this role apart from similar positions in other organizations, offering unique opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a regional marketing plan for a specific European market, including quarterly goals and tactical campaigns targeting different funnel stages
• Creating and optimizing audience lists for a targeted omnichannel campaign, using database insights and effective segmentation techniques to target key personas
• Building and executing a focused Account-Based Marketing (ABM) program for a specific industry or vertical, tailoring outreach to prospective clients effectively

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute strategic marketing campaigns, as well as their understanding of market research and data analysis techniques.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns for our target audience in Europe?
• How does INFUSE approach Account-Based Marketing, and how can I contribute to its success?
• What opportunities are there for professional growth and development within the organization?
• How does INFUSE support work-life balance for remote employees?
• Can you provide an example of a successful regional marketing campaign that INFUSE has executed in the past?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of INFUSE's marketing strategies, as well as their fit with the company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in demand generation and marketing best practices
• Prepare for the interview by researching INFUSE's clients and marketing strategies, and be ready to discuss your approach to market research and campaign development
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.