Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports

ASSUMPTION: This role requires a proactive, independent mindset with a focus on delivering excellence in all projects. The ideal candidate will be adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
• Strong communication, presentation, and organizational skills
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies

Preferred Skills:

• Fluency in multiple languages
• Experience working in a remote, global team

ASSUMPTION: While not explicitly stated, proficiency in specific marketing automation software and CRM tools is likely required. Additionally, experience in B2B marketing and a strong understanding of demand generation are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with 3-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically B2B demand and revenue marketing performance

Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration

Founded: INFUSE was founded in 2000, with over two decades of experience in the marketing industry

Company Description:

• INFUSE is a global B2B demand and revenue marketing performance company, focusing on precision targeting across in-market buyer and account profiles to drive qualified interest
• The company's AI-driven demand engine ensures omnichannel outreach and engagement with prospective buying groups throughout their journey
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's extensive experience and global presence provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the organization as a whole

Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales and cross-functional teams

Work Arrangement: Remote solely, with flexible scheduling to accommodate different time zones and global team members

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Marketing Specialist or Marketing Manager
• Expansion into other areas of the business, such as sales or account management
• International relocation opportunities, as INFUSE has offices in multiple countries

ASSUMPTION: The remote work arrangement and global team structure provide unique opportunities for professional development and exposure to diverse perspectives and markets.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection
• INFUSE's global presence provides opportunities to work with team members and clients from various countries and time zones
• The company's culture encourages collaboration and communication, ensuring a supportive and inclusive work environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and global team members

ASSUMPTION: The remote work environment and global team structure provide unique challenges and opportunities for communication, collaboration, and time management.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team
• Video interview with the hiring manager or interview team
• Project or test to assess skills and fit for the role
• Final interview with the marketing manager and/or other key stakeholders
• Offer and onboarding

Key Assessment Areas:

• Marketing skills and experience, with a focus on demand generation and campaign management
• Communication and presentation skills, both written and verbal
• Problem-solving and analytical skills, with the ability to make data-driven decisions
• Cultural fit and alignment with INFUSE's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with market research, campaign development, and execution, as well as your ability to collaborate with cross-functional teams
• Demonstrate your problem-solving skills and ability to think critically about marketing challenges and opportunities
• Showcase your cultural fit and alignment with INFUSE's values and mission by providing specific examples of how you embody these qualities in your personal and professional life

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Collaboration, Communication, Presentation, Organization, Project Management

ASSUMPTION: INFUSE's hiring process is designed to assess both skills and cultural fit, with a focus on finding the best candidate for the role and the organization as a whole.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Proficiency in specific marketing automation and CRM tools is likely required for this role, as well as experience with project management and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients
• Innovative: The company encourages creativity, experimentation, and continuous learning
• Collaborative: INFUSE fosters a culture of teamwork and cross-functional collaboration
• Data-driven: INFUSE uses data to inform decision-making and improve performance
• Accountable: The company holds itself and its team members responsible for delivering results and maintaining high standards

Work Style:

• Proactive and independent, with the ability to take initiative and manage multiple projects simultaneously
• Adaptable and flexible, with a willingness to adjust strategies as needed
• Strong communication and presentation skills, with the ability to collaborate effectively with various teams and stakeholders
• Analytical and data-driven, with a focus on making informed decisions and continuous improvement

Self-Assessment Questions:

• Do you have experience working in a remote, global team, and are you comfortable with the unique challenges and opportunities this presents?
• Are you proactive and independent, with a strong work ethic and a drive to deliver excellence in all projects?
• Do you have a proven track record of success in B2B marketing, with a focus on demand generation and campaign management?
• Are you comfortable working with data and using it to inform decision-making and improve performance?
• Do you embody INFUSE's values, and are you excited about the opportunity to contribute to the company's mission?

ASSUMPTION: INFUSE's culture values proactivity, independence, adaptability, and strong communication skills, as well as a focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing high-priority objectives in a fast-paced, results-oriented environment
• Adapting to market trends and adjusting strategies as needed to maintain engagement and growth
• Collaborating effectively with global teams and stakeholders across different time zones
• Balancing the need for independent initiative with the importance of cross-functional collaboration and alignment with strategic goals

ASSUMPTION: The remote work environment, global team structure, and fast-paced, results-oriented nature of the role present unique challenges that require strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Regional Marketing Specialist roles, this position may require more experience with data analysis and a stronger focus on demand generation and campaign management
• INFUSE's global presence and remote work environment provide unique opportunities for professional development and exposure to diverse markets and perspectives
• Career paths within INFUSE may include advancement within the marketing department, expansion into other areas of the business, or international relocation opportunities

ASSUMPTION: INFUSE's global presence, remote work environment, and focus on data-driven decision-making set this role apart from similar positions in other organizations.

📝 Sample Projects

• Developing and executing a comprehensive regional annual marketing plan with clear quarterly goals
• Creating and optimizing audience lists using database insights and effective segmentation techniques to target key personas
• Collaborating with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute strategic marketing plans, collaborate effectively with cross-functional teams, and make data-driven decisions to optimize marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects that the Regional Marketing Specialist will be responsible for developing and executing?
• How does INFUSE support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INFUSE ensure effective collaboration and communication among its global, remote team members?
• What are the most challenging aspects of working in a remote, global team, and how does INFUSE support its team members in overcoming these challenges?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, INFUSE's culture and values, and the unique challenges and opportunities presented by the remote work environment and global team structure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation, campaign management, and market research
• Prepare for your video interview by practicing your communication and presentation skills and researching INFUSE's company culture and values
• If selected for a project or test, approach it as an opportunity to demonstrate your skills and fit for the role, and be prepared to discuss your thought process and decision-making
• Follow up with the INFUSE team after your interview to express your interest in the role and reiterate your qualifications and fit for the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.