📌 Core Information
🔹 Job Title: Regional Product Marketing Specialist – Food Safety (Immunodiagnostic)
🔹 Company: Neogen Corporation
🔹 Location: Singapore - Remote (PEO), Taiwan - Remote (PEO), Philippines - Remote (PEO), Japan - Remote, Indonesia - Remote (PEO)
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes, with up to 20% travel required
🚀 Job Overview
Key aspects of this role include:
- Providing in-depth knowledge and support for assigned portfolios
- Developing effective product messaging and promotional materials
- Supporting demand generation through tailored customer segment content
- Analyzing customer needs, market trends, and competition to shape product strategy
- Executing Go-to-Market strategies and regional growth plans
- Collaborating with cross-functional teams to enhance customer experience and business impact
- Managing regional product data, reporting, and insights
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to succeed in a dynamic, regional environment.
📋 Key Responsibilities
✅ Provide in-depth knowledge and support to internal teams and stakeholders for assigned portfolios
✅ Develop effective product messaging, positioning, and promotional materials in collaboration with cross-functional teams
✅ Support the creation of portfolio marketing content tailored to customer segments, ensuring active demand generation
✅ Analyze customer needs, market trends, and competition to shape product strategy and positioning
✅ Execute Go-to-Market strategies and regional growth plans, including new product launches and market share expansion
✅ Collaborate with cross-functional teams to ensure smooth execution of initiatives, enhancing customer experience and business impact
✅ Manage regional product data, reporting, and insights to support decision-making and business growth
ASSUMPTION: The role may evolve based on business needs and market dynamics, requiring adaptability and continuous learning.
🎯 Required Qualifications
Education: Bachelor's or Master’s degree in marketing, science, business, food technology, or a related discipline.
Experience: 3-5 years in product marketing or product management within B2B portfolios, preferably in a regional capacity.
Required Skills:
- Strong strategic thinking and analytical skills
- Excellent communication and interpersonal skills
- Self-motivated, proactive, and results-driven
- Highly organized with strong attention to detail and proven project management capabilities
- Ability to multitask, prioritize effectively, and adapt to evolving business needs
- Positive, collaborative, and integrity-driven mindset, with a commitment to continuous learning and process improvement
Preferred Skills:
- Experience in the food safety or diagnostics industry
- Fluency in multiple Asian languages
ASSUMPTION: Candidates with experience in the food safety or diagnostics industry and/or fluency in multiple Asian languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a regional product marketing specialist role, the estimated salary range is SGD 80,000 - 120,000 per year. This range may vary based on experience and location.
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Employee discounts
Working Hours: Full-time, with up to 20% travel required. Flexible work hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual factors such as experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Neogen Corporation operates in the biotechnology research industry, focusing on food safety solutions and animal healthcare products.
Company Size: Neogen Corporation has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Neogen Corporation was founded in 1982, with over four decades of experience in the industry.
Company Description:
- Neogen provides a comprehensive range of solutions and services for the food processing, animal protein, and agriculture industries
- The company helps protect the world’s food supply and enables customers to produce more efficiently and effectively
- Neogen also serves the companion and performance animal industries, as well as the fields of life sciences and toxicology
Company Specialties:
- Food safety solutions
- Animal healthcare products
- Diagnostic services
- Genetic testing
- Microbial reduction technologies
Company Website: https://www.neogen.com/
ASSUMPTION: Neogen Corporation's focus on food safety and animal healthcare provides a unique opportunity for candidates interested in these fields.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of strategic thinking, analytical skills, and strong communication to succeed in a dynamic, regional environment.
Reporting Structure: The Regional Product Marketing Specialist will report to the Senior Product Marketing Manager and collaborate with cross-functional teams, including sales, marketing, and product management.
Work Arrangement: This role is remote, with up to 20% travel required to visit customers, attend industry events, and collaborate with internal teams.
Growth Opportunities:
- Advancement to a senior or management role within the product marketing function
- Expansion into other business units or regions within Neogen Corporation
- Developing expertise in the food safety or diagnostics industry
ASSUMPTION: The regional nature of this role provides opportunities for growth and exposure to diverse markets and cultures.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to customer sites, industry events, and internal meetings.
Office Location(s): Singapore, Taiwan, Philippines, Japan, and Indonesia
Geographic Context:
- Singapore: A global hub for business and technology, with a multicultural environment
- Taiwan, Philippines, Japan, and Indonesia: Major markets in the Asia-Pacific region, offering diverse cultural experiences and business opportunities
Work Schedule: Full-time, with flexible work hours and up to 20% travel required.
ASSUMPTION: The remote nature of this role allows for flexibility and work-life balance, while occasional travel provides opportunities for face-to-face collaboration and customer engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews with hiring managers and team members
- Final round interview with the senior leadership team
- Offer extension and onboarding
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and interpersonal skills
- Problem-solving and adaptability
- Cultural fit and alignment with Neogen Corporation's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your strategic thinking, analytical skills, and communication abilities
- Research Neogen Corporation and the food safety industry to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Product marketing, regional, food safety, immunodiagnostic, strategy, analysis, communication, collaboration, customer experience, business impact, market trends, competition, Go-to-Market, portfolio management, data management, decision-making, business growth
ASSUMPTION: Neogen Corporation's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical skills, and strong communication.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary based on Neogen Corporation's internal systems and the candidate's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Self-motivated and proactive
- Results-driven and focused on business impact
- Adaptable and able to thrive in a dynamic, regional environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, regional environment, and are you comfortable working independently and taking initiative?
- Are you able to multitask, prioritize effectively, and adapt to evolving business needs in a fast-paced environment?
- Do you have a positive, collaborative mindset, and are you committed to continuous learning and process improvement?
ASSUMPTION: Neogen Corporation values candidates who are self-motivated, proactive, and results-driven, with strong communication and interpersonal skills, and a commitment to continuous learning and process improvement.
⚠️ Potential Challenges
- Managing multiple customer segments and market dynamics across diverse regions
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Adapting to evolving business needs and market trends
- Occasional travel requirements, which may impact work-life balance
ASSUMPTION: The regional nature of this role presents unique challenges and opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on food safety and immunodiagnostic products, requiring industry-specific knowledge and expertise
- The regional aspect of this role provides exposure to diverse markets and cultures, offering unique insights and growth opportunities
- Career progression may involve advancing to a senior or management role within the product marketing function or expanding into other business units or regions within Neogen Corporation
ASSUMPTION: This role offers a unique blend of strategic thinking, analytical skills, and strong communication, with a focus on food safety and immunodiagnostic products in a regional context.
📝 Sample Projects
- Developing a regional Go-to-Market strategy for a new food safety product launch
- Analyzing market trends and customer needs to inform product positioning and messaging
- Managing regional product data and reporting to support decision-making and business growth
ASSUMPTION: Sample projects for this role may vary based on business needs and market dynamics, requiring adaptability and continuous learning.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for Neogen Corporation?
- What are the key priorities for this role in the first 90 days?
- How does Neogen Corporation support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Neogen Corporation foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Neogen Corporation's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your strategic thinking, analytical skills, and communication abilities
- Research Neogen Corporation and the food safety industry to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager within one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
