📌 Core Information
🔹 Job Title: Regional Product & Services Marketing Specialist
🔹 Company: aCommerce
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and adoption of aCommerce's end-to-end services in the Southeast Asian market
- Developing and executing impactful marketing campaigns across multiple channels
- Collaborating with cross-functional teams for product launches and campaign execution
- Optimizing marketing channels and maximizing reach, engagement, and lead generation
ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing channels, and the Southeast Asian market landscape. Candidates should be comfortable working in a dynamic, fast-paced environment and have a data-driven approach to marketing.
📋 Key Responsibilities
✅ Conduct ongoing market research to identify trends, customer needs, and competitor activity in the SEA eCommerce landscape
✅ Analyze campaign performance data and user behavior to optimize tactics and improve results
✅ Develop insights and recommendations to inform product development and marketing strategies
✅ Create and manage targeted marketing campaigns across online and offline channels, tailored to the SEA audience
✅ Oversee campaign execution, manage budgets, and track performance against established goals
✅ Support the launch of new aCommerce products and services by developing targeted marketing materials and communications for the Southeast Asian market
✅ Collaborate with sales, product development, and customer success teams to ensure a smooth and successful product rollout
✅ Oversee and optimize aCommerce's presence on relevant marketing channels, including social media platforms, industry publications, and online communities
✅ Build and maintain relationships with key stakeholders in the eCommerce industry, including media, influencers, and industry associations
✅ Represent aCommerce at industry events and conferences in Southeast Asia
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation. Candidates should be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 2 years of experience in B2B marketing, ideally within the eCommerce or SaaS industry
Required Skills:
- Strong understanding of marketing principles and digital marketing channels
- Proficiency in content creation tools (e.g., writing, design, video editing)
- Demonstrated knowledge of SEO, SEM, and social media marketing best practices
- Excellent communication and interpersonal skills, with fluency in Thai and English
- Strong analytical and problem-solving skills with a data-driven approach to marketing
Preferred Skills:
- Experience with campaign management and marketing automation platforms
- Knowledge of the Thai market landscape and cultural nuances
ASSUMPTION: While a degree in Marketing or a related field is preferred, aCommerce may consider candidates with relevant experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: THB 500,000 - 800,000 per year (Based on industry standards for a mid-level marketing role in Bangkok)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for certain tasks
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Bangkok. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: aCommerce operates in the technology, information, and internet industry, focusing on eCommerce enablement and e-distribution for global brands.
Company Size: aCommerce has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: aCommerce was founded in May 2013, with over a decade of experience in the Southeast Asian market.
Company Description:
- aCommerce is the leading ecommerce enabler and e-distributor in Southeast Asia, delivering retail solutions for global brands.
- The company is committed to equal opportunities for all employees and a work environment free of discrimination and harassment.
- aCommerce is dedicated to providing seamless integration between offline and online, with a focus on high-performance digital marketing, online store development, data and analytics, customer care, fulfillment, and delivery services.
Company Specialties:
- Ecommerce
- Brand Commerce
- Shop-in-Shop E-Marketplace
- E-Store Development
- Logistics & Order Fulfillment
- Customer Support Call Center
- Performance Marketing
Company Website: https://www.acommerce.asia
ASSUMPTION: aCommerce's commitment to equal opportunities and a harassment-free work environment indicates a strong focus on employee well-being and diversity.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: The role reports directly to the Head of Marketing or a relevant manager within the marketing department.
Work Arrangement: The role is primarily on-site, with flexible working hours and the possibility of remote work for certain tasks.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other regional markets or functional areas within marketing
- Opportunities to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: aCommerce's focus on growth and employee development suggests that there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: aCommerce's headquarters is located in Bangkok, Thailand, with additional offices in Singapore, Malaysia, Indonesia, and the Philippines.
Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, with a vibrant business environment and a thriving eCommerce industry.
- The city is known for its rich culture, historic landmarks, and modern infrastructure, providing a unique blend of traditional and contemporary experiences.
- Bangkok offers a competitive job market, with numerous opportunities for professional growth and development.
Work Schedule: The role follows a standard work schedule, with flexible working hours and the possibility of remote work for certain tasks.
ASSUMPTION: aCommerce's headquarters in Bangkok provides an ideal location for candidates interested in working in a dynamic, multicultural environment with easy access to regional markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Case study or presentation preparation and delivery
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Cultural awareness and understanding of the Southeast Asian market
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the Southeast Asian market and eCommerce landscape in your application materials
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural sensitivity
- Research aCommerce's company culture and values to show your fit for the organization
ATS Keywords: Marketing, B2B, eCommerce, SEO, SEM, social media marketing, campaign management, market research, product launch, brand advocacy, cross-functional collaboration, data-driven, problem-solving, cultural awareness, Southeast Asia
ASSUMPTION: aCommerce's interview process is designed to assess candidates' marketing expertise, cultural awareness, and fit with the company's values and culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: aCommerce uses industry-standard marketing tools and technologies to support its marketing efforts and drive campaign success.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you approach understanding and addressing the unique cultural nuances of the Southeast Asian market?
- Can you provide an example of a time when you had to adapt your marketing strategy to accommodate cultural differences?
- How do you balance data-driven decision-making with a creative and innovative approach to marketing?
ASSUMPTION: aCommerce values candidates who are culturally sensitive, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational and time management skills
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Navigating the unique cultural landscape of the Southeast Asian market, requiring strong cultural awareness and sensitivity
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: aCommerce's fast-paced, dynamic environment and focus on the Southeast Asian market present unique challenges and opportunities for candidates.
📈 Similar Roles Comparison
- Compared to other marketing roles in the eCommerce industry, this role places a stronger emphasis on regional market knowledge and cultural sensitivity
- Unlike some marketing roles, this position requires a balance of strategic planning, creative execution, and analytical evaluation
- This role offers opportunities for career growth and development within a mid-sized company with a strong focus on employee growth and success
ASSUMPTION: aCommerce's focus on the Southeast Asian market and commitment to employee growth make this role unique and attractive to candidates seeking a challenging and rewarding marketing opportunity.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to launch a new aCommerce product in the Southeast Asian market
- Conducting market research to identify trends and opportunities in the Thai eCommerce landscape and developing data-driven marketing strategies to capitalize on these insights
- Optimizing aCommerce's social media presence and engagement in the Thai market, resulting in increased brand awareness and lead generation
ASSUMPTION: aCommerce's focus on the Southeast Asian market and commitment to data-driven marketing provide candidates with ample opportunities to develop and execute impactful marketing projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to supporting employee growth and development within the marketing department?
- How does the company measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
- Can you provide an example of a time when the company adapted its marketing strategy to accommodate cultural differences in the Southeast Asian market?
- How does the company collaborate with cross-functional teams to ensure seamless product launches and campaign execution?
- What opportunities are there for candidates to work on high-impact projects and contribute to the company's growth and success?
ASSUMPTION: aCommerce's interview process is designed to assess candidates' marketing expertise, cultural awareness, and fit with the company's values and culture, as well as their understanding of the company's approach to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your understanding of the Southeast Asian market and eCommerce landscape
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural sensitivity
- Research aCommerce's company culture and values to show your fit for the organization
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
