📌 Core Information
🔹 Job Title: Regional Product & Services Marketing Specialist
🔹 Company: aCommerce
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving market awareness and adoption of aCommerce's end-to-end services in Southeast Asia
- Developing and executing impactful marketing campaigns across multiple channels
- Collaborating with cross-functional teams for successful product launches and campaign execution
- Conducting market research and analysis to inform product development and marketing strategies
ASSUMPTION: This role requires a strong understanding of the Southeast Asian market, particularly Thailand, and the ability to adapt marketing strategies to local cultural nuances.
📋 Key Responsibilities
✅ Conduct market research and analysis to identify trends, customer needs, and competitor activity in the SEA eCommerce landscape
✅ Analyze campaign performance data and user behavior to optimize tactics and improve results
✅ Develop insights and recommendations to inform product development and marketing strategies
✅ Create and manage targeted marketing campaigns across online and offline channels, specific to the SEA market
✅ Develop engaging content that resonates with the SEA audience, adhering to local cultural nuances and preferences
✅ Oversee campaign execution, manage budgets, and track performance against established goals
✅ Support the launch of new aCommerce products and services by developing targeted marketing materials and communications for the Southeast Asian market
✅ Create compelling product messaging and positioning tailored to the local audience
✅ Collaborate with sales, product development, and customer success teams to ensure a smooth and successful rollout
✅ Oversee and optimize aCommerce's presence on relevant marketing channels, maximizing reach, engagement, and lead generation
✅ Build and maintain relationships with key stakeholders in the eCommerce industry, promoting aCommerce's brand image and thought leadership position
✅ Represent aCommerce at industry events and conferences in Southeast Asia
ASSUMPTION: This role may require occasional travel to attend industry events and conferences in Southeast Asia.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 2 years of experience in B2B marketing, ideally within the eCommerce or SaaS industry
Required Skills:
- Strong understanding of marketing principles and digital marketing channels
- Proficiency in content creation tools (e.g., writing, design, video editing)
- Demonstrated knowledge of SEO, SEM, and social media marketing best practices
- Excellent communication and interpersonal skills, with fluency in Thai and English
- Strong analytical and problem-solving skills with a data-driven approach to marketing
- Creative and resourceful, with the ability to develop innovative marketing campaigns
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Collaborative and team-oriented, with a willingness to work across departments
- Passion for the eCommerce industry and understanding of the Thai market landscape
- Strong cultural awareness and sensitivity to SEA nuances
Preferred Skills:
- Experience with campaign management and marketing automation platforms
ASSUMPTION: Candidates with experience in the eCommerce or SaaS industry and a strong understanding of the Southeast Asian market will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Bangkok, the estimated salary range for this position is THB 60,000 - 100,000 per month. Final compensation will be determined based on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on aCommerce products and services
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: aCommerce operates in the technology and internet industry, focusing on eCommerce enablement and retail solutions for global brands.
Company Size: aCommerce is a mid-sized company with approximately 960 employees, providing a collaborative and dynamic work environment.
Founded: aCommerce was founded in May 2013, with over a decade of experience in the eCommerce industry.
Company Description:
- aCommerce is the leading ecommerce enabler and e-distributor in Southeast Asia, delivering retail solutions for global brands such as L’Oreal, Samsung, Adidas, HP, Danone, Royal Canin, Ando, Kiehls, Board Riders, Eiger, etc.
- The company is committed to equal opportunities for all employees and a work environment free of discrimination and harassment.
Company Specialties:
- Ecommerce
- Brand Commerce
- Shop-in-Shop E-Marketplace
- E-Store Development
- Logistics & Order Fulfillment
- Customer Support Call Center
- Performance Marketing
Company Website: https://www.acommerce.asia
ASSUMPTION: aCommerce's commitment to equal opportunities and a harassment-free work environment indicates a strong focus on diversity, equity, and inclusion.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Regional Product & Services Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product development, and customer success.
Work Arrangement: This is an on-site position, with standard office hours and the possibility of occasional travel to attend industry events and conferences in Southeast Asia.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to cover additional regions or product lines
- Opportunities to develop and mentor junior marketing team members
ASSUMPTION: aCommerce's commitment to employee growth and development indicates that there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: aCommerce's headquarters is located in Bangkok, Thailand, with a modern and collaborative office environment.
Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, with a vibrant and dynamic business environment
- The city is a major hub for the Southeast Asian eCommerce industry, with numerous opportunities for growth and innovation
- Bangkok offers a diverse range of cultural, culinary, and entertainment experiences for residents and visitors alike
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime to meet project deadlines.
ASSUMPTION: The geographic context of Bangkok provides a dynamic and vibrant environment for the Regional Product & Services Marketing Specialist to thrive in.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Manager or another senior team member
Key Assessment Areas:
- Marketing skills and experience
- Cultural awareness and sensitivity to SEA nuances
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Creativity and resourcefulness
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on campaigns and projects that demonstrate your ability to drive results in the Southeast Asian market
- Tailor your cover letter to emphasize your understanding of the Thai market landscape and your passion for the eCommerce industry
- Prepare examples of marketing campaigns or projects that showcase your creativity, resourcefulness, and ability to adapt to local cultural nuances
ATS Keywords: Marketing, B2B, eCommerce, SEO, SEM, social media marketing, campaign management, market research, product launch, brand advocacy, cross-functional collaboration, Thai, English
ASSUMPTION: aCommerce's interview process is designed to assess the candidate's marketing skills, cultural awareness, and fit with the company's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of the Thai market landscape and cultural nuances?
- Are you comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change?
- Do you have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams?
- Are you passionate about the eCommerce industry and driven to succeed in a competitive market?
ASSUMPTION: aCommerce's company values and work style indicate a strong focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Navigating the competitive and dynamic Southeast Asian eCommerce landscape
- Adapting marketing strategies to local cultural nuances and preferences
- Managing multiple projects simultaneously and meeting tight deadlines
- Collaborating effectively with cross-functional teams, including sales, product development, and customer success
ASSUMPTION: The potential challenges of this role require a candidate with strong problem-solving skills, cultural awareness, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique to aCommerce, as it focuses on driving market awareness and adoption of the company's end-to-end services in Southeast Asia
- Compared to other marketing roles in the eCommerce industry, this position offers a unique opportunity to work at the intersection of marketing, product development, and sales
- Career progression in this role may lead to senior marketing positions within the company, with opportunities to expand responsibilities to additional regions or product lines
ASSUMPTION: The unique nature of this role at aCommerce provides a challenging and rewarding opportunity for the right candidate to make a significant impact on the company's growth and success in the Southeast Asian market.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to launch a new aCommerce product or service in the Thai market
- Conducting market research and analysis to identify trends and customer needs in the Southeast Asian eCommerce landscape
- Creating engaging and culturally relevant content for aCommerce's social media channels, website, and blog
ASSUMPTION: The sample projects provided are intended to illustrate the types of responsibilities and initiatives that the Regional Product & Services Marketing Specialist may be involved in, but are not exhaustive.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product development?
- What are the most challenging aspects of working in the Southeast Asian eCommerce market?
- How does aCommerce support the professional development and growth of its employees?
- What is the company's long-term vision for expansion in the Southeast Asian market?
ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/acommerce/jobs/5618075
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on campaigns and projects that demonstrate your ability to drive results in the Southeast Asian market
- Write a cover letter that emphasizes your understanding of the Thai market landscape and your passion for the eCommerce industry
- Prepare examples of marketing campaigns or projects that showcase your creativity, resourcefulness, and ability to adapt to local cultural nuances
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
