Regional Restaurant Marketing Manager

📌 Core Information

🔹 Job Title: Regional Restaurant Marketing Manager

🔹 Company: Wolt

🔹 Location: Berlin, Germany (with regular travel to West, South, and Central Germany) or Munich/Cologne office with regular visits to Berlin HQ

🔹 Job Type: Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing tailored restaurant marketing strategies across cities in West, South, and Central Germany
• Activating restaurant partners through on-the-ground support to drive customer demand and visibility
• Collaborating with local marketing teams and agencies to adapt national strategies into localized initiatives
• Managing regional/partner marketing budgets and ensuring efficient resource allocation
• Acting as a trusted marketing advisor to key restaurant partners and helping them understand and use Wolt’s marketing tools effectively

ASSUMPTION: This role requires a strong understanding of the local gastronomy scene and a hands-on approach to marketing execution. It also involves regular travel between cities, so candidates should be comfortable with frequent travel.

📋 Key Responsibilities

✅ Develop and execute tailored restaurant marketing strategies across cities in West, South, and Central Germany, based on local market expertise

✅ Identify and capitalize on hyper-local marketing opportunities (e.g., city festivals, seasonal events, cultural moments)

✅ Build and leverage existing relationships with top-tier restaurant partners in the region to co-create exciting marketing activations

✅ Activate restaurant partners through on-the-ground support - from campaign planning to execution - to drive customer demand and visibility

✅ Execute 360 marketing plans, including advertising across various channels (paid, owned, earned), promotions, and co-branded initiatives

✅ Collaborate closely with the local Berlin-based Marketing team and our agencies to adapt national strategies into localized initiatives

✅ Manage regional/partner marketing budgets, ensuring efficient resource allocation and adherence to financial targets

✅ Act as a trusted marketing advisor to key restaurant partners, helping them understand and use Wolt’s marketing tools effectively

✅ Closely collaborate with account management and local sales teams to align on priorities, performance goals, and joint marketing opportunities

✅ Track, analyze, optimize, and report on marketing performance metrics at the regional and partner level

✅ Use data-based insights to optimize marketing strategies and improve return on investment (ROI)

✅ Provide feedback from the field to continuously improve and shape local marketing strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. It also involves regular collaboration with various teams and stakeholders, both internally and externally.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing

Experience: 4-6 years of marketing experience with a proven track record in campaign execution and partner collaboration

Required Skills:

• Strategic thinking and results-oriented mindset
• Hands-on attitude: comfortable rolling up sleeves and moving from strategy to execution
• Fluent in German (native) and business fluent in English
• Compliance awareness and adaptability in a dynamic marketing landscape
• Willingness to travel regularly between Berlin and key cities in West, South, and Central Germany

Preferred Skills:

• Previous experience in sales or account management
• Strong ties to the gastronomy scene in West and/or South and Central Germany

ASSUMPTION: While a background in marketing is essential, experience in the food-tech, hospitality, FMCG, or lifestyle/urban marketing sectors would be particularly beneficial for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager with 4-6 years of experience in Germany)

Benefits:

• Competitive salary and benefits package
• Flexible working hours and hybrid model (3 office days per week)
• Dog-friendly office culture

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 4-6 years of experience in Germany. Actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wolt operates in the software development industry, focusing on local commerce platforms that connect people looking to order food, groceries, and other goods with people interested in selling and delivering them.

Company Size: Wolt is a large company with over 10,000 employees globally. This size offers applicants the opportunity to work in a dynamic, international environment with ample growth and learning opportunities.

Founded: Wolt was founded in 2014 and joined forces with DoorDash in 2022. It operates in more than 30 countries today.

Company Description:

• Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world.
• It develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
• Wolt is committed to growing and empowering a more inclusive community within its company, industry, and cities.

Company Specialties:

• Food and beverages

Company Website: careers.wolt.com/en

ASSUMPTION: Wolt's large size and international presence offer applicants the opportunity to work in a dynamic, multicultural environment with ample growth and learning opportunities.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and stakeholder management skills.

Reporting Structure: The Regional Restaurant Marketing Manager reports directly to the Head of Restaurant Marketing and works closely with local marketing teams, account management, and sales teams.

Work Arrangement: This role follows a hybrid work arrangement with 3 office days per week and 2 remote workdays.

Growth Opportunities:

• As Wolt continues to expand, there may be opportunities for the Regional Restaurant Marketing Manager to take on additional responsibilities or move into a more senior role.
• The company's focus on learning and development also provides opportunities for professional growth and skill enhancement.

ASSUMPTION: This role offers opportunities for career development and growth within Wolt's expanding organization.

🌍 Location & Work Environment

Office Type: Wolt's offices are modern, collaborative spaces designed to foster innovation and creativity.

Office Location(s): Berlin, Munich, Cologne

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving food and tech scene, making it an ideal location for this role.
• Munich and Cologne are also major cities in Germany with strong gastronomy scenes and offer opportunities for growth and collaboration.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM and the option to work from home 2 days per week.

ASSUMPTION: The hybrid work arrangement and flexible work schedule offer applicants the opportunity to balance work and personal responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Interview with the hiring manager and team members
• Final interview with stakeholders

Key Assessment Areas:

• Marketing strategy and execution skills
• Local market knowledge and cultural awareness
• Collaboration and stakeholder management skills
• Data analysis and reporting skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, local market knowledge, and cultural awareness.
• Prepare examples of successful marketing campaigns you've executed, ideally in the food-tech, hospitality, or related industries.
• Be ready to discuss your approach to strategic marketing, campaign execution, and partner collaboration.

ATS Keywords: Restaurant marketing, local market strategy, partner activation, campaign execution, marketing strategy, data analysis, stakeholder management, gastronomy scene, food-tech, hybrid work arrangement

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, hands-on approach, and cultural fit within Wolt's dynamic and international environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration
• Innovation
• Empowerment
• Transparency

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient

Self-Assessment Questions:

• How do you approach strategic marketing in a dynamic and ever-changing local market?
• How do you balance the need for data-driven decision-making with the importance of local market insight and cultural awareness?
• How do you ensure effective collaboration and communication with various stakeholders, both internally and externally?

ASSUMPTION: Wolt values candidates who are customer-centric, collaborative, innovative, empowered, transparent, dynamic, adaptable, and resilient, with a strong focus on data-driven decision-making and local market insight.

⚠️ Potential Challenges

• The role requires regular travel between cities, which may be challenging for candidates with personal or family commitments.
• The dynamic and fast-paced nature of the role may be overwhelming for candidates who prefer a more stable and predictable work environment.
• The need to balance strategic thinking with hands-on execution may be challenging for candidates who prefer to focus on one aspect or the other.
• The role involves working with a diverse range of stakeholders, which may require strong communication and interpersonal skills.

ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that candidates should carefully consider before applying.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong understanding of the local gastronomy scene and a hands-on approach to marketing execution.
• While the role involves working with restaurant partners, it is distinct from account management or sales roles, as it focuses primarily on marketing strategy and execution.
• Career progression in this role may involve moving into a more senior marketing position or taking on additional responsibilities within Wolt's expanding organization.

ASSUMPTION: This role is unique in its focus on local market strategy and partner activation within the food-tech industry. Candidates should consider how their skills and experience align with these specific aspects of the role.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a new restaurant opening in Cologne, leveraging local market insights and partnerships with local influencers and media outlets.
• Collaborating with a restaurant partner in Munich to create a co-branded marketing initiative that drives customer engagement and increases sales during a major local event.
• Analyzing marketing performance data for a group of restaurants in Frankfurt and using insights to optimize marketing strategies and improve ROI.

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and data-driven nature of the Regional Restaurant Marketing Manager role and the diverse range of responsibilities it encompasses.

❓ Key Questions to Ask During Interview

• How does Wolt support the professional development and growth of its marketing team members?
• What are the key priorities for the Regional Restaurant Marketing Manager role in the first 30, 60, and 90 days?
• How does Wolt foster collaboration and communication between its various teams and stakeholders?
• What opportunities are there for the Regional Restaurant Marketing Manager to take on additional responsibilities or move into a more senior role within Wolt's expanding organization?
• How does Wolt ensure work-life balance for its employees, particularly those in hybrid or remote work arrangements?

ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, local market knowledge, and cultural awareness.
• Prepare examples of successful marketing campaigns you've executed, ideally in the food-tech, hospitality, or related industries.
• Be ready to discuss your approach to strategic marketing, campaign execution, and partner collaboration.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.