Regional SEO Lead

📌 Core Information

🔹 Job Title: Regional SEO Lead

🔹 Company: TMGM

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing localized SEO strategies for key markets in Asia
• Leading and coordinating market-specific SEO initiatives with external agencies
• Collaborating cross-functionally with local marketing teams and external vendors
• Analyzing SEO performance data and refining strategies to drive business growth
• Providing guidance and quality assurance to junior SEO team members

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and cross-functional collaboration. It is expected that the candidate will have a proven track record in SEO and experience managing external agencies.

📋 Key Responsibilities

✅ Develop localised SEO strategies tailored to specific markets, considering local search behaviour, regulatory considerations, and competitive landscapes

✅ Lead and oversee market-specific SEO initiatives in collaboration with external SEO agencies, ensuring alignment with global marketing objectives

✅ Coordinate cross-functionally with local marketing teams and external vendors to ensure consistent brand messaging, high-quality deliverables, and timely execution

✅ Maintain strong communication with the Global SEO Team to align on strategic priorities, share key insights, and enhance cross-market SEO performance

✅ Analyze SEO performance data and proactively refine strategies to support business growth

✅ Provide guidance to junior SEO team members on tactical execution, focusing primarily on strategic planning, coordination, and quality assurance

ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and project management skills. The candidate should be comfortable working with cross-functional teams and external vendors to achieve SEO objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 5 years of SEO experience, with at least 2 years in a leadership or supervisory role

Required Skills:

• Proven track record of driving organic traffic growth and achieving SEO KPIs
• Excellent analytical skills with a focus on data-driven decision-making
• Strong communication and presentation skills, capable of conveying complex concepts to non-technical stakeholders
• Experience in agency management, including briefing, quality control, and performance evaluation
• Strong understanding of SEO differences across markets, with the ability to localize and adapt strategies accordingly

Preferred Skills:

• Experience in the financial services or trading industry
• Proficiency in both English and an additional regional language

ASSUMPTION: The ideal candidate will have a solid background in SEO, with a proven track record of driving organic traffic growth and managing external agencies. Familiarity with the financial services industry and regional languages would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is AU$120,000 - AU$160,000 per annum. This estimate is inclusive of superannuation and is subject to change based on the candidate's qualifications and experience.

Benefits:

• Growth Opportunities - Educational and career growth opportunities at every level
• People-First Values - Employee job satisfaction is prioritized
• Shared Success - Revenue share opportunities for the right people
• Worldwide Team - Work with a global team and gain international experience

Working Hours: Full-time position with standard business hours, Monday to Friday. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in the Sydney area. The final compensation package may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - TMGM specializes in online trading and investment services, serving as Chelsea FC's Official Regional Online Forex and Trading Partner in Asia Pacific

Company Size: Medium (501-1,000 employees) - TMGM offers a collaborative work environment with opportunities for growth and international exposure

Founded: 2013 - TMGM has established itself as a trusted CFD trading provider with a global presence and offices spanning three continents

Company Description:

• TMGM stands at the forefront of online trading and investment services
• Proudly serving as Chelsea FC's Official Regional Online Forex and Trading Partner in Asia Pacific
• Committed to regulatory compliance, technological innovation, and unparalleled customer service

Company Specialties:

• Forex trading
• CFD trading
• Commodity trading
• MetaTrader
• Forex Brokerage

Company Website: https://www.tmgm.com/en-au

ASSUMPTION: TMGM's commitment to excellence, innovation, and customer service creates an empowering work environment where employees' skills are valued, and their aspirations are encouraged.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers opportunities for career growth and development within the SEO and marketing fields

Reporting Structure: The Regional SEO Lead will report directly to the Global SEO Team and collaborate with cross-functional teams, including local marketing teams and external vendors

Work Arrangement: On-site - The role requires a presence in the Sydney office to facilitate collaboration and communication with local teams and external vendors

Growth Opportunities:

• Educational and career growth opportunities at every level
• Potential to expand regional SEO responsibilities and team leadership
• Possibility to transition into a global SEO role with increased strategic influence

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to expand regional responsibilities, develop leadership skills, and gain global experience.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): 100 Barangaroo Ave, Level 28, International One Tower, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is a vibrant, multicultural city with a strong financial services industry
• The Barangaroo precinct offers easy access to public transportation, dining, and entertainment options
• TMGM's office location provides a modern, collaborative work environment with stunning views of Sydney Harbour

Work Schedule: Standard business hours, Monday to Friday, with flexible working arrangements available

ASSUMPTION: TMGM's office location in the Barangaroo precinct offers employees a modern, collaborative work environment with easy access to public transportation, dining, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment
• In-person or video interview with the Global SEO Team and local marketing team members
• Final interview with the Global SEO Manager

Key Assessment Areas:

• SEO knowledge and strategic thinking
• Data analysis and interpretation skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with TMGM's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, achievements, and relevant skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and trends
• Research TMGM's company culture and values to demonstrate your cultural fit and alignment with the organization's mission

ATS Keywords: SEO, regional SEO, market-specific SEO, agency management, data-driven decision-making, organic traffic growth, financial services, trading industry

ASSUMPTION: The interview process for this role is designed to assess the candidate's SEO knowledge, strategic thinking, data analysis skills, and cultural fit. The technical SEO assessment and interviews with cross-functional teams will provide a comprehensive evaluation of the candidate's qualifications and potential for success in the role.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Google Data Studio
• Moz
• Screaming Frog

ASSUMPTION: The candidate should be proficient in using industry-standard SEO tools and platforms to analyze data, identify trends, and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Excellence - TMGM strives for excellence in all aspects of its operations, from regulatory compliance to customer service
• Innovation - TMGM is committed to technological innovation and continuous improvement
• Collaboration - TMGM fosters a collaborative work environment where employees support and learn from one another

Work Style:

• Data-driven - TMGM makes decisions based on data and analytics to optimize performance and drive growth
• Collaborative - TMGM encourages cross-functional collaboration and teamwork to achieve common goals
• Adaptable - TMGM values employees who can adapt to changing circumstances and embrace new challenges

Self-Assessment Questions:

• Do you have a proven track record of driving organic traffic growth through data-driven SEO strategies?
• Are you comfortable working with cross-functional teams and external vendors to achieve SEO objectives?
• Do you thrive in a collaborative work environment where your ideas and input are valued?

ASSUMPTION: TMGM's company culture is characterized by a commitment to excellence, innovation, and collaboration. The ideal candidate will be data-driven, adaptable, and comfortable working in a collaborative environment.

⚠️ Potential Challenges

• Managing external SEO agencies and ensuring consistent brand messaging across markets
• Adapting SEO strategies to accommodate local search behavior and regulatory considerations
• Balancing strategic planning and coordination with tactical execution and quality assurance
• Keeping up with the fast-paced and ever-evolving nature of the SEO industry

ASSUMPTION: The role presents unique challenges that require a strategic mindset, strong communication skills, and the ability to adapt to changing circumstances.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on regional and market-specific SEO strategies
• TMGM's commitment to excellence and innovation sets it apart from other financial services companies in the region
• This role offers significant growth potential and the opportunity to gain international experience working with a global team

ASSUMPTION: This role is unique in its focus on regional and market-specific SEO strategies, offering candidates the opportunity to gain international experience and drive business growth in a dynamic and innovative environment.

📝 Sample Projects

• Developing a localized SEO strategy for the South Korean market, taking into account local search behavior, regulatory considerations, and competitive landscape
• Leading a market-specific SEO initiative in Thailand to improve organic traffic and drive business growth
• Analyzing SEO performance data for the Vietnamese market and refining strategies to support business objectives

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of market-specific SEO strategies in driving business growth.

❓ Key Questions to Ask During Interview

• How does TMGM support the professional development and growth of its SEO team members?
• What are the key priorities for this role in the first 90 days?
• How does TMGM foster a collaborative work environment, and what resources are available to support cross-functional collaboration?
• What are the most significant challenges facing the SEO team in the coming year, and how can this role contribute to addressing them?
• How does TMGM measure the success of its SEO initiatives, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their alignment with TMGM's values, and their ability to contribute to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, achievements, and relevant skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and trends
• Research TMGM's company culture and values to demonstrate your cultural fit and alignment with the organization's mission
• Follow up with the TMGM HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.