🔹 Job Title: Regional User Growth Marketing Associate
🔹 Company: Wellhub
🔹 Location: New York, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
1. Creative Asset Development: Develop engaging marketing content for multiple channels, utilizing tools like Canva and Braze.
2. Campaign Execution & Project Management: Oversee end-to-end execution of CRM campaigns, ensuring proper planning, setup, QA, and launch.
3. Data Analysis & Optimization: Analyze campaign data to identify trends and performance insights, optimizing ongoing efforts.
4. Support for End-User Marketing Initiatives: Contribute to regional B2C marketing plans focused on acquisition, reactivation, engagement, and retention.
5. Regional Strategy & Calendar Management: Identify local opportunities and suggest relevant campaign strategies based on market trends and events, assisting in maintaining the regional content calendar.
ASSUMPTION: This role requires a proactive approach to learning new tools and CRM strategies, remaining flexible and responsive in a fast-changing environment.
📋 Key Responsibilities
🔹 Creative Asset Development:
- Develop multi-channel marketing content (email, in-app, SMS, push) tailored to client and regional needs.
- Utilize tools such as Canva and Braze (HTML or drag-and-drop) to create assets using existing templates.
🔹 Campaign Execution & Project Management:
- Oversee end-to-end execution of CRM campaigns, ensuring proper planning, setup, QA, and launch.
- Manage multiple projects concurrently, escalate issues when needed, and provide regular updates to stakeholders.
- Document outcomes in line with global guidelines.
🔹 Data Analysis & Optimization:
- Analyze campaign and regional data to identify trends and performance insights.
- Recommend strategies to enhance effectiveness and optimize ongoing efforts.
🔹 Support for End-User Marketing Initiatives:
- Contribute to regional B2C marketing plans focused on acquisition, reactivation, engagement, and retention.
- Support efforts to drive marketing-sourced revenue at the local level.
🔹 Regional Strategy & Calendar Management:
- Identify local opportunities and suggest relevant campaign strategies based on market trends and events.
- Assist in maintaining the regional content calendar.
ASSUMPTION: This role requires strong analytical skills to turn data into actionable insights and strategic thinking to drive user growth.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field.
Experience:
- Proven experience in campaign building (mandatory requirement).
- Experience in CRM platforms and marketing automation tools.
- Familiarity with regional marketing trends and cultural insights.
Required Skills:
- Proficiency in campaign messaging and copywriting.
- Strong analytical skills and data-driven mindset.
- Excellent project management skills.
- Experience with marketing platforms (e.g., Google Sheets, Docs, Slides) and tools like Canva and Braze.
- Ability to work independently and manage multiple projects.
Preferred Skills:
- Familiarity with the Wellhub platform.
- Experience with SQL or other data analysis tools.
- Knowledge of the fitness and wellness industry.
💰 Compensation & Benefits
Salary Range:
- For New York, California, Colorado, Massachusetts, and Washington: $63,974 - $79,968 USD per year.
- For other locations, the base salary range may vary.
Benefits:
- Comprehensive wellness benefits, including health, dental, vision, and life insurance.
- Flexible work arrangements, including a hybrid work schedule and remote work options.
- Wellhub subscription at no cost and discounted premium plans for employees and their families.
- Generous PTO and paid parental leave policies.
- Career growth opportunities and a supportive work environment.
📊 Applicant Insights
Company Context:
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Headquarters: New York, NY
- Specialties: Corporate wellness platform, employee wellbeing programs, fitness, mindfulness, therapy, nutrition, and sleep services.
Company Description:
Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. With Wellhub, employees can check-in with their wellbeing every day, driving better productivity, higher retention, and lower healthcare costs – the Wellhub Effect.
Role Analysis:
- Career Level: Mid-level marketing role focused on user growth and regional strategy.
- Reporting Structure: Reports directly to the User Marketing team and collaborates with Client Success, Product Marketing, and Brand teams.
- Work Arrangement: Hybrid work arrangement with a flexible schedule, allowing for adjustments based on personal schedules, time zones, and business needs.
Growth Opportunities:
- Opportunities for career growth within the User Marketing team and across Wellhub's global organization.
- Potential to take on more responsibilities and advance to senior roles as the team expands.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement with a flexible schedule, allowing for adjustments based on personal schedules, time zones, and business needs.
Office Location(s):
- 30 Irving Pl, New York, NY 10003, US
Geographic Context:
- New York, NY, United States
Work Schedule:
- Flexible work hours with a focus on results and productivity.
ASSUMPTION: This role requires strong communication skills and the ability to work effectively with both internal teams and external partners.
🛠️ Tools & Technologies
- Marketing platforms: Canva, Braze, Google Sheets, Docs, and Slides
- CRM platforms: Experience with CRM platforms is required.
- Data analysis tools: Familiarity with SQL or other data analysis tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Wellhub's values include trust, flexibility, and integrity, fostering a supportive work environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
Work Style:
- The ideal candidate is creative, analytical, and strategic, with strong project management skills and a data-driven mindset.
- They should be comfortable working in a fast-paced, evolving environment and collaborating effectively with cross-functional teams.
Self-Assessment Questions:
1. How do you align with Wellhub's value of flexibility, and how would you ensure your own wellbeing and work-life balance in this role?
2. How comfortable are you working in a hybrid environment and collaborating with both internal teams and external partners?
3. How do you approach project management, and how would you ensure the successful execution of multiple campaigns simultaneously?
🛑 Potential Challenges
1. Campaign Complexity: Managing multiple campaigns concurrently may require strong organizational skills and the ability to prioritize effectively.
2. Data Analysis: Interpreting and acting on data insights may present challenges, requiring continuous learning and adaptation.
3. Regional Variations: Understanding and addressing regional market trends and cultural nuances may require additional research and flexibility.
4. Work-Life Balance: Maintaining a healthy work-life balance in a fast-paced, hybrid work environment may be challenging.
📈 Similar Roles Comparison
1. User Growth Marketing Manager: This role focuses more on strategic planning and team leadership, while the Regional User Growth Marketing Associate role is more hands-on and focused on campaign execution.
2. Regional Marketing Manager: This role may involve broader regional marketing strategies, while the Regional User Growth Marketing Associate role is specifically focused on user growth and CRM campaigns.
3. Campaign Manager: This role may be more focused on specific campaign execution, while the Regional User Growth Marketing Associate role involves both campaign execution and regional strategy.
📝 Sample Projects
1. User Acquisition Campaign: Develop and execute a multi-channel campaign targeting new users, utilizing regional insights and trends.
2. User Retention Campaign: Create and implement a retention-focused campaign to engage existing users and encourage continued subscription.
3. Regional Event Campaign: Plan and execute a campaign centered around a local event or wellness initiative, driving user engagement and brand awareness.
💡 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does the User Marketing team collaborate with other departments, such as Client Success and Product Marketing?
3. What are the most significant regional trends and opportunities in the New York market for user growth?
4. How does Wellhub support the professional development and growth of its employees?
5. What is the team's approach to work-life balance, and how is it maintained in a hybrid work environment?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/gympass/jobs/7938241002).
2. Customize your resume to highlight relevant skills and experiences for this role.
3. Prepare a cover letter addressing your qualifications and enthusiasm for the position.
4. If applicable, provide examples or a portfolio showcasing your marketing and creative skills.
5. Follow up with the hiring team one week after submitting your application, inquiring about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
