📌 Core Information
🔹 Job Title: Relationship Marketing Director
🔹 Company: Morgan Stanley
🔹 Location: New York, NY & Boston, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of email marketing campaigns
- Collaboration with cross-functional teams to drive business initiatives
- Data analysis and segmentation for targeted campaigns
- Optimization of email engagement and conversion rates
ASSUMPTION: This role requires a high level of strategic thinking, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Develop, setup, and deploy email campaigns using Adobe and Salesforce Marketing Cloud
✅ Collaborate with cross-functional teams to plan, build, test, and deploy complex email campaigns
✅ Lead data migration from multiple CRM platforms into a centralized CRM platform for targeted campaigns
✅ Partner with sales and business stakeholders to build journeys and enhanced automation in Salesforce Marketing Cloud
✅ Implement A/B testing strategies to improve email engagement and conversion rates
✅ Manage large-scale technology programs to support subscription preference centers, dynamic newsletters, and automation
✅ Manage and maintain email templates within Stensul, ensuring they align with brand and compliance guidelines
✅ Ensure all email campaigns adhere to relevant regulations and follow best practices
ASSUMPTION: This role involves a high degree of responsibility and requires a strong understanding of email marketing best practices, data analysis, and project management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of relevant experience within email marketing, including at least 3 years of experience building, executing, and modifying marketing campaigns using a marketing automation platform
Required Skills:
- Proven experience in email campaign management, segmentation, A/B testing, and performance analytics
- Hands-on experience with email template creation, dynamic content, HTML/CSS, and content scripting languages (e.g., JavaScript, AMPscript)
- Excellent program management skills, with the ability to prioritize and execute multiple campaigns simultaneously and flawlessly
- Strong analytical mindset with the ability to translate data into actionable strategies
- Comfortable navigating large matrix organizations with multiple stakeholders across different organizations globally
- Strong communication skills, fostering collaboration between technical and non-technical stakeholders
- Comfortable working in a fast-paced environment
Preferred Skills:
- Experience in the finance industry
ASSUMPTION: Given the complexity of the role and the need for strategic thinking, a Master's degree in a related field or relevant certifications may be beneficial but are not explicitly required.
💰 Compensation & Benefits
Salary Range: $90,000 - $155,000 per year
Benefits:
- Comprehensive employee benefits
- Incentive compensation
- Discretionary bonuses
- Short and long-term incentive packages
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in marketing within the finance industry. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Morgan Stanley is a leading global financial services firm, providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, institutions, and individuals, from more than 1,200 offices in 43 countries.
Company Size: Morgan Stanley has over 10,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Morgan Stanley was founded in 1935 and has since grown into one of the world's leading financial institutions.
Company Description:
- Morgan Stanley is committed to maintaining the first-class service and high standard of excellence that have defined the firm for over 89 years.
- The firm's values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - guide the decisions made every day to do what's best for clients, communities, and employees.
- Morgan Stanley offers an opportunity to work alongside the best and the brightest, in an environment where employees are supported and empowered.
Company Specialties:
- Sales & Trading
- Investment Banking
- Investment Management
- Prime Brokerage
- Research
- Institutional Consulting
- Wealth Management
- Private Wealth Management
Company Website: http://www.morganstanley.com
ASSUMPTION: Morgan Stanley's large size and global presence offer numerous opportunities for career growth and development within the marketing department and across the organization.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Vice President of Relationship Marketing and overseeing a team of marketing specialists.
Reporting Structure: The Relationship Marketing Director will report to the Vice President of Relationship Marketing and collaborate with various cross-functional teams, including sales, business stakeholders, and technology.
Work Arrangement: This role is on-site, with a hybrid or remote work arrangement possible depending on business needs and individual team preferences.
Growth Opportunities:
- Potential to grow into a Vice President or Managing Director role within the marketing department
- Opportunities to expand into other areas of marketing or related fields, such as product management or business development
- Chance to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: Given the strategic nature of this role and the potential for growth within the marketing department and across the organization, candidates should have a strong desire to learn, adapt, and take on new challenges.
🌍 Location & Work Environment
Office Type: Morgan Stanley's offices are modern, professional environments with collaborative workspaces and state-of-the-art technology.
Office Location(s): New York, NY & Boston, MA
Geographic Context:
- New York, NY: A global financial hub with a vibrant culture, diverse neighborhoods, and numerous amenities
- Boston, MA: A historic city with a strong focus on education, healthcare, and technology, offering a high quality of life and numerous cultural attractions
Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for project demands and a hybrid or remote work arrangement possible depending on business needs and individual team preferences.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and prioritize multiple projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in email marketing automation, personalization, and workflow optimization
- Strong communication and collaboration skills
- Ability to manage multiple projects and stakeholders effectively
- Alignment with Morgan Stanley's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Morgan Stanley's business and the specific needs of the Relationship Marketing team
- Prepare examples of your past email marketing campaigns, including data-driven results and optimization strategies
- Follow up with the hiring manager or HR contact within one week of your interview to express your continued interest in the role
ATS Keywords: Email Marketing, Marketing Automation, Salesforce Marketing Cloud, Adobe, Stensul, Campaign Management, Segmentation, A/B Testing, Data Analysis, Project Management, Collaboration, Communication
ASSUMPTION: Given the competitive nature of the finance industry and the strategic importance of this role, candidates should be prepared to demonstrate their expertise and passion for email marketing and their ability to drive business growth through targeted campaigns.
🛠️ Tools & Technologies
- Adobe
- Salesforce Marketing Cloud
- Stensul
- HTML/CSS
- JavaScript/AMPscript
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: Candidates should be comfortable working with a wide range of marketing automation tools and be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Doing the right thing
- Leading with exceptional ideas
- Committing to diversity and inclusion
- Giving back
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align with Morgan Stanley's core values, particularly 'putting clients first' and 'doing the right thing'?
- How comfortable are you working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- How do you approach continuous learning and staying up-to-date with the latest email marketing trends and best practices?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Morgan Stanley's core values and be prepared to discuss their work style and approach to professional development in the context of the role's requirements.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong prioritization and time management skills
- Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities
- Navigating a large matrix organization with multiple stakeholders across different organizations globally
- Keeping up with the latest email marketing trends and best practices, as well as new technologies and tools
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to discuss their strategies for overcoming them.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position places a greater emphasis on data analysis, segmentation, and automation, requiring a strong background in marketing technology and analytics
- Within the finance industry, this role is unique in its focus on relationship marketing and driving sales through targeted email campaigns
- Career path comparison: This role offers opportunities for growth within the marketing department and across the organization, with potential paths to vice president or managing director roles, as well as expansion into other areas of marketing or related fields
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to discuss their relevant experience and skills in the context of the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive sales for a new investment product, including segmentation, personalization, A/B testing, and optimization strategies
- Managing a large-scale technology program to support subscription preference centers, dynamic newsletters, and automation, resulting in a 20% increase in email engagement and a 15% increase in conversion rates
- Collaborating with cross-functional teams to deploy an email marketing campaign to support a critical business initiative, such as a product launch or rebranding effort, resulting in a significant increase in brand awareness and customer acquisition
ASSUMPTION: Candidates should be prepared to discuss their past email marketing campaigns and the strategies they employed to drive business growth and improve customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Relationship Marketing team, and how this role fits within the broader marketing organization?
- What are the most pressing business challenges facing the Relationship Marketing team, and how can this role help address them?
- How does Morgan Stanley support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I contribute to their successful execution?
- How does Morgan Stanley measure the success of its email marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their eagerness to contribute to Morgan Stanley's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your past email marketing campaigns and the strategies you employed to drive business growth and improve customer engagement
- Prepare examples of your past email marketing campaigns, including data-driven results and optimization strategies
- Follow up with the hiring manager or HR contact within one week of your interview to express your continued interest in the role
- If selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
