📌 Core Information
🔹 Job Title: Performance Marketer
🔹 Company: Religare Broking Ltd
🔹 Location: Sec 125, Noida
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 4-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance marketing strategies to drive app downloads and user acquisition
- Managing app download campaigns across digital platforms like Google Ads, Meta Ads, and Search Ads
- Collaborating with cross-functional teams to optimize campaign performance and enhance user journeys
- Analyzing campaign data to derive actionable insights and improve targeting
- Staying updated on mobile marketing trends and emerging ad technologies
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced mobile marketing landscape.
📋 Key Responsibilities
✅ Developing and executing performance marketing strategies to drive app downloads and user acquisition
✅ Designing and optimizing app download campaigns using platforms such as Google Ads, Meta Ads, Search Ads, and other mobile advertising networks
✅ Building consumer journeys leveraging consumer data, behavioral signals, and data attributes to enhance campaign effectiveness
✅ Monitoring, analyzing, and optimizing campaign performance through A/B testing, conversion tracking, and attribution modeling to maximize ROI
✅ Collaborating with analytics teams, app developers, and creative agencies to refine campaign creatives, landing pages, and user funnels
✅ Analyzing campaign data to derive actionable insights, improve targeting, and enhance app download rates
✅ Writing, editing, and proofreading promotional content for app campaigns, ensuring alignment with brand identity and messaging
✅ Delivering regular performance reports, including KPIs such as cost per install (CPI), cost per action (CPA), and user retention metrics
✅ Staying updated on mobile marketing trends, app store optimization (ASO), and emerging ad technologies to maintain a competitive edge
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in digital marketing, communications, or a related field
Experience: Minimum 4 years of experience in performance marketing, with at least 3 years focused on app download campaigns
Required Skills:
- Proven expertise in managing app download campaigns on platforms like Google Ads, Meta Ads, and Search Ads
- Strong experience with marketing analytics platforms (e.g., Google Analytics, Appsflyer)
- Exceptional communication skills, with the ability to craft compelling ad copy and coordinate with cross-functional teams
- Strong numerical and analytical skills, with a data-driven approach to optimizing campaign performance and targeting
- In-depth knowledge of mobile attribution, tracking, and app store optimization (ASO) techniques
- Ability to manage multiple performance marketing campaigns simultaneously while meeting deadlines
- Familiarity with current digital marketing trends, particularly in mobile and app-based marketing
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the finance or fintech industry may have a competitive advantage due to the nature of the company.
💰 Compensation & Benefits
Salary Range: INR 12-18 lakhs per annum (Based on experience and industry standards for performance marketing roles in Noida)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 2-10 employees (Small, agile team with a focus on individual contributions)
Founded: 1987 (Established company with a long history in the finance industry)
Company Description:
- Religare Broking Ltd is a leading financial services company offering a wide range of products and services, including securities, commodities, and derivatives trading
- The company is committed to providing innovative and personalized solutions to its clients, backed by robust technology and research
- Religare Broking Ltd is known for its strong focus on customer service and ethical business practices
Company Specialties:
- Securities trading
- Commodities trading
- Derivatives trading
- Investment services
Company Website: https://www.religare.com/
ASSUMPTION: As a smaller company, Religare Broking Ltd may offer more opportunities for career growth and direct impact on the business compared to larger organizations.
📊 Role Analysis
Career Level: Mid-level to senior (This role requires a balance of strategic thinking and hands-on execution)
Reporting Structure: The Performance Marketer will report directly to the Head of Marketing and work closely with cross-functional teams, including analytics, app development, and creative agencies
Work Arrangement: On-site with flexibility for occasional remote work (The role requires regular collaboration with on-site teams but may offer some flexibility for remote work)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to work on diverse campaigns and gain exposure to different aspects of the business
- Possibility to mentor junior team members and contribute to the team's growth and development
ASSUMPTION: This role offers a unique opportunity to work in the dynamic and growing field of mobile marketing within the finance industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space (The company's office is designed to foster creativity and teamwork)
Office Location(s): Sec 125, Noida (The office is located in a bustling commercial area with easy access to public transportation and amenities)
Geographic Context:
- Noida is a major commercial hub and part of the National Capital Region (NCR) of India, offering a mix of urban and suburban living
- The city is known for its wide range of dining, entertainment, and shopping options
- Noida has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Standard working hours with occasional flexibility for remote work (The role requires regular on-site presence but may offer some flexibility for remote work)
ASSUMPTION: The Noida office provides a vibrant and dynamic work environment, with easy access to amenities and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in performance marketing, with a focus on app download campaigns
- Demonstrate a strong understanding of mobile marketing trends and emerging technologies
- Showcase your ability to analyze data and make data-driven decisions
- Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Search Ads, Marketing Analytics, App Download Campaigns, User Acquisition, B2C Marketing, A/B Testing
ASSUMPTION: As a smaller company, Religare Broking Ltd may have a more streamlined and personal interview process compared to larger organizations.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Search Ads
- Appsflyer
- Google Analytics
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are widely used in the industry and should be familiar to experienced performance marketers.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving app downloads and user acquisition through performance marketing campaigns?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong analytical skills and a data-driven approach to decision making?
- Are you adaptable and responsive to change, with a willingness to learn and grow in a dynamic industry?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with the fast-paced and ever-evolving mobile marketing landscape
- Working in a small team with limited resources, requiring strong self-management and prioritization skills
- Navigating the unique challenges and regulations of the finance industry
ASSUMPTION: This role may present unique challenges and opportunities for growth, particularly for candidates with experience in the finance or fintech industry.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a strong focus on data analysis and optimization, with a direct impact on app downloads and user acquisition
- In the finance industry, this role may involve additional challenges and regulations compared to similar roles in other sectors
- Career progression in this role may involve moving into senior marketing or management positions within the company or related industries
ASSUMPTION: This role offers a unique opportunity to work in the dynamic and growing field of mobile marketing within the finance industry, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy to drive app downloads and user acquisition for a new financial services app
- Optimizing app download campaigns across multiple platforms to maximize ROI and minimize cost per install (CPI)
- Analyzing campaign data to identify trends and insights, and using this information to refine targeting and enhance app download rates
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, with a focus on data-driven decision making and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team in the current market landscape, and how can this role help address them?
- How does the company approach collaboration and communication within the marketing team and with other departments?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's marketing strategy, enabling them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in performance marketing, with a focus on app download campaigns
- Prepare for the interview by researching the company, its marketing strategy, and the industry trends
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
