📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Marrina Decisions
🔹 Location: India (Remote)
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (India)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance marketing strategies across Google, Facebook, and organic channels
- Managing and optimizing digital advertising campaigns to drive traffic and acquire new leads
- Collaborating with management to share funnel conversion improvement ideas and present results
- Analyzing and optimizing campaigns to improve performance and ROI
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proven track record of improving ROI.
📋 Key Responsibilities
✅ Create and execute a robust performance marketing strategy and execution plan for Google, Facebook, and organic channels
✅ Manage and monitor digital advertising campaigns across multiple channels, including social media, search engines, and display networks along with organic platforms
✅ Manage budgets and campaigns across Facebook and Google digital channels to maximize campaign effectiveness
✅ Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels
✅ Identify and test new campaigns to continue to meet or exceed established critical metrics
✅ Work closely with management to share funnel conversion improvement ideas, provide feedback, and present results
✅ Analyze and optimize campaigns to improve performance and ROI
✅ Track and report on key performance metrics, providing insights and recommendations for future optimization
✅ Conduct market research and competitive analysis to inform campaign strategy
✅ Identify new opportunities for growth and expansion through performance marketing channels
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: At least 5 years of performance marketing experience
Required Skills:
- Proven experience in performance marketing, particularly with Google and Facebook platforms
- Strong analytical skills and the ability to interpret data to drive decisions
- Excellent communication and teamwork skills
- Ability to work independently and manage multiple projects simultaneously
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager
- Strong knowledge of SEO and SEM
- Ability to work in a fast-paced environment
- Detail-oriented and organized
Preferred Skills:
- Experience with SEO and organic marketing strategies
- Knowledge of affiliate marketing and influencer partnerships
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence and the nature of the work.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Specialist with 5-10 years of experience in India, the estimated salary range is ₹25-40 lakhs per annum (approximately USD 33,000-52,000).
Benefits:
- Health insurance
- Retirement benefits
- Paid time off
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marrina Decisions operates in the advertising services industry, specializing in email marketing, marketing automation, and digital marketing solutions.
Company Size: Marrina Decisions is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Marrina Decisions was founded in 2013 and is headquartered in Santa Clara, California, with a strong presence in India.
Company Description:
- Marrina Decisions is a leading email marketing agency that helps businesses achieve excellent results with quicker execution for flawless emails
- The company offers a proven process for email production, including strategy, development, and launch, ensuring high-impact responsive email campaigns
- Marrina Decisions empowers marketers to achieve their goals by providing dedicated teams of experienced email and landing page professionals
Company Specialties:
- Email marketing
- Marketing automation
- Digital marketing
- Staffing services
- Email marketing agency
- Marketing agency
- Digital marketing solutions
- Marketing recruitment
- Marketing solutions
- Marketing analytics
- Account-based marketing
- Email QA
- Email design
- Email template design
- Lead generation
- Revenue generation
- Marketing operations
- Martech
- Marketing technology
- Marketing strategy
- Campaign management
- Campaign execution
- Marketo consultant
- Marketo services
Company Website: http://www.marrinadecisions.com/
ASSUMPTION: Marrina Decisions' focus on email marketing and digital solutions suggests that this role may involve working closely with clients to understand their needs and develop targeted marketing campaigns.
📊 Role Analysis
Career Level: This role is at the senior specialist level, requiring a high degree of expertise and independence.
Reporting Structure: The Performance Marketing Specialist will likely report directly to the marketing manager or director.
Work Arrangement: This is a remote role based in India, with flexible working hours and the expectation of regular communication with the team and clients.
Growth Opportunities:
- As a senior role, there may be opportunities for career progression into management or specialist roles within the marketing department
- Marrina Decisions' focus on digital marketing solutions may present opportunities for career growth in related fields, such as marketing automation or data analysis
- The company's global presence may offer opportunities for international assignments or remote work in other time zones
ASSUMPTION: Given Marrina Decisions' focus on email marketing and digital solutions, there may be opportunities for career growth in related fields, such as marketing automation or data analysis.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): India (remote work)
Geographic Context:
- India has a large and growing digital marketing industry, with numerous opportunities for career growth and development
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in India
- The time zone (IST) may require some flexibility in working hours to accommodate global clients and teams
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills, as well as the ability to work independently and manage multiple projects simultaneously.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interview with the hiring manager or team
Key Assessment Areas:
- Digital marketing expertise and experience with Google and Facebook platforms
- Analytical skills and data-driven decision-making
- Communication and teamwork skills
- Cultural fit and alignment with Marrina Decisions' values and work style
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your performance marketing experience and achievements
- Demonstrate your understanding of Marrina Decisions' focus on email marketing and digital solutions
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Performance Marketing, Google Ads, Facebook Ads, Digital Marketing, PPC, Social Media, Email Marketing, Data Analysis, SEO, SEM, Budget Management, Campaign Management, Market Research, Collaboration, Optimization, Innovation
ASSUMPTION: Marrina Decisions' focus on email marketing and digital solutions suggests that the interview process may involve assessments of the candidate's technical skills and understanding of digital marketing channels.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Google Analytics
- SEO and SEM tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and experience, as well as the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-oriented
- Flexible and adaptable
- Remote-friendly and supportive of work-life balance
Self-Assessment Questions:
- Do you have a proven track record of improving ROI in performance marketing campaigns?
- Are you comfortable working independently and managing multiple projects simultaneously in a remote work environment?
- Do you have strong analytical skills and the ability to interpret data to drive decisions?
- Are you a strong communicator and team player, able to collaborate effectively with management and cross-functional teams?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on innovation and results?
ASSUMPTION: Marrina Decisions' focus on email marketing and digital solutions suggests that the company values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The focus on performance marketing may require candidates to have a strong understanding of digital marketing channels and a proven track record of improving ROI
- The time zone (IST) may require some flexibility in working hours to accommodate global clients and teams
ASSUMPTION: The potential challenges for this role may vary depending on the candidate's skills, experience, and personal preferences.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position may require a higher level of expertise and independence, as well as a proven track record of improving ROI
- Marrina Decisions' focus on email marketing and digital solutions may present unique opportunities for career growth and development in related fields, such as marketing automation or data analysis
- As a senior role, this position may offer opportunities for career progression into management or specialist roles within the marketing department
ASSUMPTION: The comparison points for this role may vary depending on the candidate's skills, experience, and career goals.
📝 Sample Projects
- Developing and executing a performance marketing strategy for a new product launch, including Google, Facebook, and organic channels
- Managing and optimizing a large-scale digital advertising campaign to drive traffic and acquire new leads, with a budget of over ₹1 crore
- Conducting market research and competitive analysis to inform campaign strategy and identify new opportunities for growth and expansion
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Performance Marketing Specialist at Marrina Decisions?
- How does Marrina Decisions support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Marrina Decisions measure the success of its performance marketing campaigns, and how will my performance be evaluated?
- What opportunities are there for career growth and progression within the marketing department or the company as a whole?
ASSUMPTION: The key questions provided are intended to help candidates better understand the role, the company, and the expectations for the position, but may not be exhaustive or representative of all aspects of the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your performance marketing experience and achievements
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
