REMOTE: Lifecycle Marketing Manager

📌 Core Information 🔹 Job Title: Lifecycle Marketing Manager (REMOTE) 🔹 Company: Marrina Decisions 🔹 Location: California, United States (Remote) 🔹 Job Type: Remote (Solely) 🔹 Category: Marketing 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Yes 🚀 Job Overview Key aspects of this role include: - Managing global industry marketing campaigns for the Company for Startups Program - Building customer engagement and communication programs - Monitoring and measuring campaign success using data-driven insights - Collaborating with external agencies and internal stakeholders - Experience in B2B SaaS, event management, and marketing automation tools 📋 Key Responsibilities ✅ Build and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns ✅ Develop successful customer advocacy and loyalty via storytelling, testimonials, and referral programs ✅ Continuously monitor and measure campaign success, regularly report data-driven insights, and use these insights to enhance strategies ✅ Collaborate with outside agencies and internal stakeholders to develop campaigns that include paid media, email marketing, event marketing, and sales enablement (inbound & outbound) 🎯 Required Qualifications Education: - Bachelor's degree or equivalent practical experience Experience: - At least 5+ years of event management experience - 4+ years of industry experience in lifecycle customer, B2B marketing, technology, or related industries - 2 years of experience in managing integrated marketing and Salesforce, and reporting analytics experience Required Skills: - B2B SaaS experience, preferably in a Lifecycle Marketing Manager role - Passion for Cloud SaaS platforms, data analytics solutions, and relevant industries - Project management skills with the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects - Excellent written and verbal communication skills - Problem-solving and creative thinking abilities - Strong interpersonal skills and the ability to build and maintain relationships with colleagues - Ability to work independently, make recommendations, and decisions autonomously - Formal presentation skills - Strong attention to detail 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (Based on industry standards for a remote Lifecycle Marketing Manager role with 5-10 years of experience) Benefits: - Competitive benefits package (not specified, but typical for a company of this size) - Opportunity to work remotely for a growing startup in the tech industry Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2013 Company Description: - Marrina Decisions is an email marketing agency specializing in flawless email production for any ESP platform/tool with quick turnaround times - They offer a range of services, including email marketing, marketing automation, digital marketing, staffing services, and more - Marrina Decisions works with clients in various industries, such as retail, manufacturing, and finance Company Specialties: - Email marketing - Marketing automation - Digital marketing - Staffing services - Email marketing agency - Marketing agency - Digital marketing solutions - Marketing recruitment - Marketing solutions - Marketing analytics - Account-based marketing - Email QA - Email design - Email template design - Lead generation - Revenue generation - Marketing operations - Martech - Marketing technology - Marketing strategy - Campaign management - Campaign execution - Marketo consultant - Marketo services Company Website: http://www.marrinadecisions.com/ 📊 Role Analysis Career Level: Mid-level to senior marketing role Reporting Structure: This role reports directly to the VP of Marketing Work Arrangement: Remote (Solely) Growth Opportunities: - Potential to grow within the marketing department as the company expands - Opportunity to work on various campaigns and projects, gaining diverse experience - Possibility to mentor junior team members and contribute to the company's culture 🌍 Location & Work Environment Office Type: Remote (no physical office) Office Location(s): N/A (fully remote) Geographic Context: - California, United States (Remote) - Timezone: America/Los_Angeles - Latitude: 38.5677 - Longitude: -121.4685 Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. In-depth interviews with the hiring manager and other team members 4. Final interview with the VP of Marketing Key Assessment Areas: - Marketing expertise and experience - Project management skills - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Showcase your understanding of the Company for Startups Program and Marrina Decisions' services - Prepare examples of successful marketing campaigns you've managed, focusing on customer engagement and advocacy ATS Keywords: - Lifecycle Marketing - Event Management - Customer Engagement - Email Marketing - Project Management - B2B Marketing - Data Analytics - CRM Systems - Salesforce - Marketo - Communication Skills - Problem Solving - Creative Thinking - Interpersonal Skills - Attention to Detail 🛠️ Tools & Technologies - Marketo - Salesforce - CRM systems (SFDC, Dynamics, etc.) - Marketing automation tools - Email marketing platforms 👔 Cultural Fit Considerations Company Values: - Not explicitly stated, but likely to include values such as customer focus, innovation, collaboration, and continuous improvement Work Style: - Fast-paced and dynamic startup environment - Matrix organization with cross-functional collaboration - Autonomous work with minimal oversight - Strong focus on data-driven decision-making and continuous learning Self-Assessment Questions: - How do you align with Marrina Decisions' values and work style? - How comfortable are you working in a fast-paced, matrix organization with minimal oversight? - How do you approach continuous learning and data-driven decision-making in your work? 🚨 Potential Challenges - Balancing multiple projects and priorities in a fast-paced startup environment - Collaborating effectively with external agencies and internal stakeholders - Managing budgets and resources for multiple simultaneous projects - Adapting to changes in priorities and strategies based on data-driven insights 📈 Similar Roles Comparison - Lifecycle Marketing Manager vs. Customer Success Manager: Both roles focus on customer engagement and advocacy, but the Lifecycle Marketing Manager role is more focused on marketing campaigns and strategies, while the Customer Success Manager role is more focused on customer retention and account management - Lifecycle Marketing Manager vs. Marketing Manager: Both roles involve managing marketing campaigns and strategies, but the Lifecycle Marketing Manager role is more focused on customer engagement and advocacy throughout the customer lifecycle, while the Marketing Manager role may have a broader scope, including brand management, product marketing, and demand generation 📝 Sample Projects - Developing and executing a customer referral program to increase customer advocacy and loyalty - Planning and managing a virtual event or conference for the Company for Startups Program - Creating and implementing a customer nurture campaign to improve customer engagement and retention - Analyzing campaign performance data to identify trends, optimize strategies, and enhance customer engagement ❓ Key Questions to Ask During Interview - How does this role fit into the overall marketing strategy for the Company for Startups Program? - What are the key priorities for this role in the first 90 days? - How does Marrina Decisions support the growth and development of its marketing team members? - What are the most significant challenges facing the Company for Startups Program, and how can this role address them? - How does Marrina Decisions measure the success of its marketing campaigns, and how can this role contribute to improving those metrics? 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare examples of successful marketing campaigns you've managed, focusing on customer engagement and advocacy - Follow up with the HR team one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.