🔹 Job Title: Remote - Marketing Campaign Manager
🔹 Company: Green Dot Corporation
🔹 Location: Work Remotely from Anywhere - U.S.
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and proficiency in Spanish are essential for success in this position.
✅ Serve as the central marketing operations point person, managing all operational aspects and resources in the delivery of integrated marketing campaigns and programs for Walmart MoneyCard.
✅ Manage the day-to-day marketing campaign planning process, focused on project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals, and campaign performance.
✅ Coordinate internal teams, including data and analytics teams, direct marketing, compliance, and legal to define marketing objectives and requirements to develop and execute efficient and effective campaigns and programs.
✅ Manage and maintain detailed documentation of all marketing processes, workflows, data requirements, and technology system configurations.
✅ Monitor campaign performance and produce weekly, monthly, and quarterly reports on marketing campaign performance, delivering insights and actionable recommendations to improve results.
✅ Manage project budgets and expenses, and ongoing tracking/reporting of ROIs.
✅ Facilitate Hispanic marketing initiatives, leveraging proficiency in Spanish to effectively communicate and engage with the target audience, and facilitate the development and execution of culturally relevant marketing campaigns in partnership with the Director of Marketing.
✅ Coordinate with external agencies to deliver effective campaigns that meet goals, including working with creative, website development, video production, and Spanish-translation agencies.
✅ Manage vendor relationships, oversee service level agreements, and collaborate with vendors to resolve issues in a timely manner.
ASSUMPTION: This role requires a strong understanding of the marketing mix, ROI analysis, and the ability to leverage data to inform decision-making. The ideal candidate will be detail-oriented, focused on driving operational efficiencies, and capable of managing multiple projects simultaneously.
Education: Bachelor’s degree in marketing, business administration, or related field.
Experience: Proven experience (4+ years) in Marketing, with a focus on retail marketing, campaign management, digital marketing, and CRM platforms.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on retail marketing, campaign management, and digital marketing. Proficiency in Spanish is essential for success in this role, as is experience working in a remote environment.
Salary Range: $94,300 to $141,500 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.
Benefits:
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing campaign manager with 4-10 years of experience. Benefits may vary based on the candidate's location and employment status.
Industry: Green Dot Corporation operates in the financial services industry, focusing on providing smart money management and payment solutions.
Company Size: Green Dot Corporation has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a manageable work environment.
Founded: Green Dot Corporation was founded in 1999, giving it over two decades of experience in the financial services industry.
Company Description:
Company Specialties:
Company Website: http://ca.greendot.org
ASSUMPTION: Green Dot Corporation is a well-established company in the financial services industry, with a strong focus on innovation and technology. Its mid-sized structure allows for ample opportunities for growth and collaboration.
Career Level: This role is a mid-level position, requiring a significant amount of experience and expertise in marketing, particularly in retail marketing, campaign management, and digital marketing.
Reporting Structure: The Marketing Campaign Manager will report directly to the Director of Marketing and collaborate closely with the consumer marketing team, including direct and lifecycle marketing. Additionally, this role will work with merchandising, supply chain, data analytics, compliance, and legal.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance. However, it requires strong self-motivation, time management, and communication skills to succeed in a remote environment.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the company as a whole. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.
Office Type: Remote work environment, with no physical office required.
Office Location(s): Work Remotely from Anywhere - U.S.
Geographic Context:
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.
ASSUMPTION: The remote work environment offers a high degree of flexibility and work-life balance, but it also requires strong self-motivation, time management, and communication skills to succeed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Campaign Management, Digital Marketing, CRM Platforms, Project Management, Process Improvement, Analytical Skills, Spanish Proficiency, Vendor Management, Budget Management, Data Analytics, Compliance, Creative Briefs, Stakeholder Management, Operational Efficiency, Reporting
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and experience. Demonstrating proficiency in Spanish and experience working in a remote environment will be crucial for success.
ASSUMPTION: The ideal candidate will have experience with Microsoft 365 Apps & Services, iProcurement, and Jira project management software. Familiarity with marketing automation tools and CRM platforms is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Green Dot Corporation values a customer-centric, innovative, and collaborative work environment. The ideal candidate will be results-driven, adaptable, and self-motivated, with strong communication and teamwork skills.
ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced, high-growth environment and the requirement to work remotely with minimal direction. Strong organizational skills, time management, and adaptability are essential for success in this role.
ASSUMPTION: While this role is similar to other marketing campaign manager positions, its unique focus on the Walmart MoneyCard program and the requirement for proficiency in Spanish set it apart from other opportunities in the industry.
ASSUMPTION: The ideal candidate will have experience with a range of marketing campaign management projects, including new product launches, vendor management, and data analysis.
ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and their eagerness to contribute to the company's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.