Remote - Professional 5, Digital Marketing

📌 Core Information

🔹 Job Title: Remote - Professional 5, Digital Marketing

🔹 Company: Green Dot Corporation

🔹 Location: Work Remotely from Anywhere - U.S.

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling affiliate marketing efforts to drive customer acquisition and revenue growth
• Managing relationships with affiliate partners and supporting the Direct Mail channel as a backup manager
• Collaborating cross-functionally with teams such as Compliance, Legal, Analytics, Product, and Brand
• Analyzing performance data and presenting strategic insights to the D2C leadership team

ASSUMPTION: This role requires a strong blend of strategic thinking, performance marketing, and relationship management skills. The ideal candidate will have a proven track record in affiliate marketing and be eager to expand their influence across channels.

📋 Key Responsibilities

✅ Affiliate Strategy & Growth: Identify, recruit, and activate high-potential affiliate, co-registration, and lead generation partners aligned with customer acquisition goals

✅ Campaign Performance & Optimization: Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights

✅ Partner Relationship Management: Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth

✅ Creative Collaboration: Work with Brand Marketing to test banners, copy, landing pages, and seasonal promotions that drive engagement and results

✅ Cross-Functional Execution: Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution

✅ Reporting & Strategic Insights: Present performance updates and growth opportunities to the D2C leadership team. Use data to inform strategy and decision-making

✅ Direct Mail Channel Support: Learn and support the Direct Mail channel as a backup manager, including campaign planning, vendor coordination, performance analysis, and optimization

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and relationship management. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 5-10+ years of experience in digital marketing, with a strong focus on affiliate, co-reg, or lead generation

Required Skills:

• Proficiency with affiliate platforms (e.g., Impact, CJ, Cake)
• Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc.
• Strong analytical skills and fluency in Excel for reporting and forecasting
• Excellent communication, negotiation, and project management skills
• Highly organized, proactive, and able to manage multiple priorities

Preferred Skills:

• Experience in fintech
• Exposure to or interest in Direct Mail and offline acquisition channels

ASSUMPTION: While experience in fintech is a plus, the ideal candidate should have a strong foundation in digital marketing and be eager to learn about the fintech industry.

💰 Compensation & Benefits

Salary Range: The targeted base salary for this position is $118,400 to $177,600 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

Benefits:

• Green Dot promotes diversity and provides equal opportunity for all applicants and employees
• Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights

Working Hours: Full-time position with a typical workweek of 40 hours

ASSUMPTION: The salary range provided is an estimate based on the job title and experience level. The final compensation may vary based on the candidate's qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Green Dot Corporation operates in the Education Management industry, with a focus on public charter schools in the Greater Los Angeles area

Company Size: Green Dot has 1,001-5,000 employees, making it a mid-sized organization

Founded: The founding date of Green Dot is not specified in the provided data

Company Description:

• Green Dot Public Schools is focused on graduating students and fully preparing them for college
• Green Dot is dedicated to helping parents organize and expect more of their neighborhood schools
• Green Dot is one of the leading independent non-profit public school operators in Los Angeles and one of the top three largest in the nation

Company Specialties:

• Teacher Support and Development
• 8-12 Educators
• Administrator in Residency Program
• New Teacher Support
• Better Pay and Benefits
• Small School and Class Sizes
• Collaborative Work Environment
• and Data Fellows

Company Website: greendot.org

ASSUMPTION: While the job listing is for a digital marketing role, the company's primary focus is on education management. The ideal candidate should be comfortable working in a non-profit environment and be passionate about education.

📊 Role Analysis

Career Level: This role is at the Professional 5 level, indicating significant experience and expertise in digital marketing

Reporting Structure: The Senior Affiliate Marketing Manager reports directly to the D2C leadership team and collaborates with various cross-functional teams

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance

Growth Opportunities:

• Expanding influence across channels by supporting the Direct Mail channel as a backup manager
• Potential career progression into leadership roles within the marketing department
• Opportunities to learn and grow within the fintech industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office requirement

Office Location(s): Work Remotely from Anywhere - U.S.

Geographic Context:

• The United States offers a wide range of remote work opportunities and a diverse talent pool
• Working remotely allows for a better work-life balance and the ability to live in various locations
• The U.S. has a strong digital marketing industry with numerous job opportunities

Work Schedule: Full-time position with a typical workweek of 40 hours, with flexibility for remote work

ASSUMPTION: The remote work environment offers flexibility and the ability to work from various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the D2C leadership team

Key Assessment Areas:

• Digital marketing expertise, particularly in affiliate marketing
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Green Dot's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with affiliate marketing and provide specific examples of your achievements
• Demonstrate your understanding of the fintech industry and Green Dot's mission

ATS Keywords: Affiliate Marketing, Digital Marketing, Performance Marketing, Relationship Management, Data Analysis, Campaign Optimization, Project Management, Communication, Negotiation, Creative Testing, Cross-Functional Collaboration, Compliance, Legal, Analytics, Product Management, Brand Marketing

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Affiliate platforms (e.g., Impact, CJ, Cake)
• Excel for reporting and forecasting
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate should be proficient in using affiliate platforms and Excel. Familiarity with project management and communication tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Commitment to students and families
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and results-driven
• Diversity, equity, and inclusion

Work Style:

• Remote work environment with flexible hours
• Collaborative and supportive team culture
• Focus on results and outcomes, rather than hours worked

Self-Assessment Questions:

• Do you share Green Dot's commitment to students and families?
• Are you comfortable working in a remote, collaborative environment?
• Do you thrive in a results-driven, accountable work culture?

ASSUMPTION: The ideal candidate should be comfortable working in a remote, collaborative environment and be passionate about Green Dot's mission to graduate students and fully prepare them for college.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, remote work environment
• Navigating a non-profit organization with a focus on education management
• Adapting to a new industry (fintech) and learning about its unique aspects
• Balancing the demands of affiliate marketing with supporting the Direct Mail channel as a backup manager

ASSUMPTION: The ideal candidate should be comfortable working in a fast-paced, remote environment and be eager to learn about the fintech industry.

📈 Similar Roles Comparison

• This role is unique in its blend of affiliate marketing and Direct Mail channel support
• Compared to other digital marketing roles, this position offers a broader scope of responsibilities and growth opportunities
• Career progression in this role could lead to leadership positions within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique blend of affiliate marketing and Direct Mail channel support, making it an attractive opportunity for experienced digital marketers looking to expand their influence across channels.

📝 Sample Projects

• Developing and executing a strategic plan to recruit and activate high-potential affiliate partners
• Analyzing campaign performance data to optimize conversion rates and reduce CAC
• Collaborating with cross-functional teams to ensure seamless and compliant campaign execution
• Supporting the Direct Mail channel as a backup manager, including campaign planning, vendor coordination, performance analysis, and optimization

ASSUMPTION: The ideal candidate should have experience with affiliate marketing and be comfortable working on strategic projects with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical affiliate marketing campaigns and their performance metrics?
• How does the Direct Mail channel support the overall customer acquisition strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Green Dot support the professional development and growth of its employees?
• What is the company's long-term vision for the digital marketing department and this role?

ASSUMPTION: The ideal candidate should be prepared to ask thoughtful questions about the role, the company, and its long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://greendotcorp.wd1.myworkdayjobs.com/GDC/job/Work-Remotely-from-Anywhere---US/Remote---Professional-5--Digital-Marketing_R3545
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Green Dot's mission, values, and the fintech industry
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.