Remote Social Media Strategist - Barbados

📌 Core Information

🔹 Job Title: Remote Social Media Strategist - Barbados

🔹 Company: Brafton

🔹 Location: Bridgetown, Saint Michael, Barbados

🔹 Job Type: Contractor Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing organic and paid social media strategies
• Managing paid social media advertising budgets
• Planning and creating content calendars
• Analyzing campaign and organic performance
• Conducting market research and analyzing competitor strategies

ASSUMPTION: This role requires a strong understanding of social media platforms and advertising, as well as excellent communication and analytical skills.

📋 Key Responsibilities

✅ Developing and implementing organic and paid social media strategies that align with overall marketing goals

✅ Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization

✅ Planning and creating monthly organic content calendars, including writing post copy, creating images/GIFs/videos, and scheduling posts

✅ Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI

✅ Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices

✅ Participating in client-facing calls and responding to email communications in a timely manner

ASSUMPTION: This role requires a high level of organization and the ability to manage multiple clients simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree required; Studies in Marketing, Communications, or related area preferred

Experience: Minimum 2+ years of relevant work experience

Required Skills:

• Proven experience in managing paid social media campaigns
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced and dynamic environment
• Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest, and others

Preferred Skills:

• Social Media, Social Media Advertising, LinkedIn Advertising, Facebook Advertising, Client Services, Presentation Skills, Sprout Social, Content Marketing, Project Management

ASSUMPTION: Candidates with experience in content marketing and project management may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Social Media Strategist with 2-5 years of experience in the Caribbean, the estimated salary range is BBD 30,000 - 50,000 per year.

Benefits:

• 100% remote working with flexible hours
• Opportunity to work with a global team

Working Hours: Full-time, 40 hours per week. Occasional schedule adjustments may be required to accommodate meetings or calls with staff and clients in different time zones.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Brafton operates in the Technology, Information, and Internet industry, focusing on content marketing services.

Company Size: Brafton has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Brafton was founded in 2008 and has since grown to have offices in Boston, Chicago, San Francisco, London, and Sydney.

Company Description:

• Brafton simplifies high-impact content marketing with its platform, strategy, and content creation services
• The company specializes in search performance briefs, end-to-end inbound strategies, and a wide range of content creation services
• Brafton's global team consists of SEOs, social media experts, wordsmiths, designers, developers, videographers, and consultants

Company Specialties:

• Content Marketing
• Organic Search Engine Optimization (SEO)
• Content and Keyword Strategy
• Content Marketing Analytics
• Brand Consultancy
• Social Media Consultancy
• PPC
• Content marketing management
• Content marketing software

Company Website: https://www.brafton.com

ASSUMPTION: Brafton's focus on content marketing and global presence may offer unique opportunities for professional growth and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong skill set in social media strategy and advertising.

Reporting Structure: The Social Media Strategist reports directly to the VP of Social Media.

Work Arrangement: This is a 100% remote, full-time contract position open to candidates anywhere in the Caribbean. Occasional schedule adjustments may be required to accommodate meetings or calls with staff and clients in different time zones.

Growth Opportunities:

• Potential career progression within the social media department or into other areas of content marketing
• Opportunity to work with a global team and gain exposure to diverse markets
• Possibility to develop skills in content creation, project management, or other related areas

ASSUMPTION: The remote nature of this role may provide flexibility and work-life balance, while also offering opportunities for professional growth within a global organization.

🌍 Location & Work Environment

Office Type: 100% remote working with no physical office location required.

Office Location(s): N/A

Geographic Context:

• Bridgetown, Barbados, offers a tropical climate and a relaxed island lifestyle
• The Caribbean region provides a diverse cultural environment with opportunities for travel and exploration
• Barbados is known for its beautiful beaches, water sports, and historic sites

Work Schedule: Full-time, 40 hours per week. Occasional schedule adjustments may be required to accommodate meetings or calls with staff and clients in different time zones.

ASSUMPTION: The remote nature of this role may provide flexibility and work-life balance, while also offering opportunities for professional growth within a global organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (VP of Social Media)
• Final decision and offer

Key Assessment Areas:

• Social media strategy and advertising skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in social media strategy and advertising
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful social media campaigns or projects you've worked on
• Research Brafton's company culture and values to demonstrate your fit

ATS Keywords: Social Media, Social Media Advertising, LinkedIn Advertising, Facebook Advertising, Client Services, Presentation Skills, Sprout Social, Content Marketing, Project Management

ASSUMPTION: The application process may vary based on the volume of applicants and the hiring manager's availability.

🛠️ Tools & Technologies

• Sprout Social (social media management platform)
• Facebook Ads Manager (paid advertising platform)
• LinkedIn Campaign Manager (paid advertising platform)
• Google Analytics (web analytics service)

ASSUMPTION: The tools and technologies required for this role may vary based on the specific needs of the projects and clients.

👔 Cultural Fit Considerations

Company Values:

• Creative
• Data-driven
• Collaborative
• Adaptable
• Results-oriented

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and able to work in a dynamic environment
• Results-driven and focused on achieving goals

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a strong understanding of social media platforms and advertising?

ASSUMPTION: Brafton values candidates who are creative, data-driven, collaborative, adaptable, and results-oriented, with a strong work ethic and a passion for social media strategy and advertising.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Occasional schedule adjustments to accommodate meetings or calls with staff and clients in different time zones
• Keeping up with the fast-paced and dynamic nature of the social media industry
• Working remotely and maintaining productivity and focus in a home-based environment

ASSUMPTION: The remote nature of this role may present unique challenges related to time management, communication, and work-life balance.

📈 Similar Roles Comparison

• Compared to other Social Media Strategist roles, this position may offer more flexibility in working hours and location
• Brafton's global presence may provide opportunities for exposure to diverse markets and cultures
• This role may offer more responsibility and autonomy than entry-level positions, but less than senior or management roles

ASSUMPTION: The specific responsibilities, requirements, and growth opportunities of this role may vary compared to similar positions in other companies or industries.

📝 Sample Projects

• Developing and implementing a social media strategy for a new client launch
• Managing a paid advertising campaign to increase brand awareness and engagement
• Creating and optimizing content calendars to improve organic reach and performance
• Analyzing campaign performance and providing data-driven recommendations for improvement

ASSUMPTION: The specific projects and tasks assigned to the Social Media Strategist may vary based on the needs of the clients and the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall social media strategy and team structure?
• What are the most challenging aspects of working remotely for this role?
• How does Brafton support the professional growth and development of its employees?
• What are the expectations for travel or in-person collaboration with the global team?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in social media strategy and advertising
• Prepare examples of successful social media campaigns or projects you've worked on
• Follow up with the hiring manager (VP of Social Media) within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.