Remote - VP, Acquisition & Performance Marketing

📌 Core Information

🔹 Job Title: Remote - VP, Acquisition & Performance Marketing

🔹 Company: Green Dot Corporation

🔹 Location: Work Remotely from Anywhere - U.S.

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a holistic acquisition strategy
• Overseeing digital performance marketing efforts
• Managing external agency relationships
• Collaborating with cross-functional teams for brand and content strategy
• Optimizing marketing investments for maximum efficiency and impact

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive customer acquisition and revenue growth.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive acquisition strategy

✅ Leading digital performance marketing efforts across various channels

✅ Overseeing and optimizing paid media channels for maximum ROI

✅ Managing external agency relationships for TV, OTT, and direct mail acquisition programs

✅ Collaborating with cross-functional teams for brand, content, and lifecycle marketing strategies

✅ Utilizing analytics tools to track, measure, and optimize marketing performance

✅ Partnering with product managers to align marketing messaging with product innovations

✅ Collaborating with the FP&A team for acquisition forecasts and long-range planning

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and analytical skills.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field

Experience: 10+ years of experience in acquisition marketing, digital marketing, or performance marketing roles

Required Skills:

• Proven experience managing direct response marketing channels
• Strong expertise in paid media, SEO, SEM, email marketing, social media, and marketing automation
• Hands-on experience with Google Ads, Meta Ads, Affiliates, Direct Mail, and other digital advertising platforms
• Experience managing external agencies and optimizing performance-based marketing programs
• Strong analytical mindset with experience in data-driven decision-making, marketing measurement, and campaign optimization
• Excellent leadership, communication, and cross-functional collaboration skills

Preferred Skills:

• Experience in the education or non-profit sector
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the education or non-profit sector and fluency in Spanish may be beneficial for this role due to the company's focus on public charter schools in Los Angeles.

💰 Compensation & Benefits

Salary Range: $214,300 to $321,500 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week. However, the role may require occasional evenings and weekends to meet deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final compensation may vary based on the candidate's qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management. Green Dot Public Schools is focused on graduating students and fully preparing them for college while helping parents organize and expect more of their neighborhood schools.

Company Size: 1,001-5,000 employees. As a mid-sized organization, Green Dot offers a collaborative work environment with opportunities for growth and impact.

Founded: Green Dot was founded in 1999 and has since grown to operate 18 public charter schools in the Greater Los Angeles area.

Company Description:

• Green Dot is dedicated to graduating students and fully preparing them for college.
• The U.S. Department of Education has featured Green Dot as a national leader in school turnarounds.
• Green Dot is one of the leading independent non-profit public school operators in Los Angeles and one of the top three largest in the nation.

Company Specialties:

• Teacher Support and Development
• 8-12 Educators
• Administrator in Residency Program
• New Teacher Support
• Better Pay and Benefits
• Small School and Class Sizes
• Collaborative Work Environment
• Data Fellows

Company Website: http://ca.greendot.org

ASSUMPTION: Green Dot's focus on education and non-profit work may attract candidates passionate about making a social impact through their marketing efforts.

📊 Role Analysis

Career Level: Executive. This role reports directly to the Chief Marketing Officer and is responsible for leading the acquisition and performance marketing team.

Reporting Structure: The VP of Acquisition & Performance Marketing will oversee a team of marketing professionals and collaborate with cross-functional teams, including product, brand marketing, and enterprise CRM.

Work Arrangement: Remote solely. This role can be performed entirely remotely, with the expectation of occasional in-person meetings or events.

Growth Opportunities:

• Potential to grow into a Chief Marketing Officer role as the company expands
• Opportunities to mentor and develop junior marketing team members
• Chance to gain experience in the education and non-profit sectors

ASSUMPTION: As a mid-sized organization, Green Dot offers opportunities for growth and impact, with the potential for this role to evolve into a more senior position as the company expands.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): While the role is remote, Green Dot's headquarters is located in Los Angeles, California.

Geographic Context:

• The role can be performed from anywhere in the United States, allowing for a wide range of location options.
• Green Dot's focus on public charter schools in Los Angeles may require occasional travel to the area for meetings or events.
• The company's remote work policy promotes a strong culture of performance and connectedness.

Work Schedule: Full-time, with the expectation of occasional evenings and weekends to meet deadlines or attend events. Green Dot's flexible work arrangements allow for a healthy work-life balance.

ASSUMPTION: The remote work arrangement for this role may appeal to candidates seeking greater flexibility and work-life balance, while the company's focus on education and non-profit work may attract candidates passionate about making a social impact.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Chief Marketing Officer
• Background check and reference checks

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Analytical and data-driven decision-making
• Cross-functional collaboration and communication
• Expertise in digital marketing channels and performance-based advertising

Application Tips:

• Highlight your experience with performance-based marketing and data-driven decision-making
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your past marketing campaigns and their results
• Research Green Dot's mission and values to demonstrate your alignment with the organization

ATS Keywords: Acquisition Marketing, Performance Marketing, SEO, SEM, Display Advertising, Paid Social Media, Direct Mail, Television Advertising, OTT Campaigns, Data-Driven Marketing, Analytics, Campaign Optimization, Leadership, Cross-Functional Collaboration, Budget Management, Content Marketing

ASSUMPTION: Green Dot's application process may prioritize candidates with a strong strategic mindset, proven leadership skills, and a deep understanding of digital marketing channels and performance-based advertising.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Affiliates
• Direct Mail platforms
• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The required tools and technologies for this role may vary depending on Green Dot's specific marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Student-Centered
• Collaborative
• Innovative
• Accountable
• Equitable

Work Style:

• Remote work-friendly
• Data-driven
• Collaborative
• Results-oriented
• Adaptable

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with team members across different locations?
• Are you comfortable making data-driven decisions and optimizing marketing campaigns based on performance metrics?
• Do you possess strong leadership skills and enjoy mentoring and developing junior team members?
• Are you passionate about making a social impact through your marketing efforts?

ASSUMPTION: Green Dot's company values and work style may appeal to candidates who are passionate about education, collaborative, data-driven, and results-oriented.

⚠️ Potential Challenges

• Managing a remote team and maintaining a strong company culture
• Balancing marketing investment across various channels to maximize returns
• Adapting to the unique dynamics of the education and non-profit sectors
• Occasional travel requirements for meetings or events

ASSUMPTION: The potential challenges for this role may include managing a remote team, balancing marketing investments, and adapting to the unique dynamics of the education and non-profit sectors.

📈 Similar Roles Comparison

• This role is unique in its focus on acquisition and performance marketing within the education management industry
• Compared to similar roles in other industries, this position may require a stronger emphasis on data-driven decision-making and a deeper understanding of the unique dynamics of the education and non-profit sectors
• Career progression in this role may involve growing into a Chief Marketing Officer position as the company expands

ASSUMPTION: This role is unique in its focus on acquisition and performance marketing within the education management industry, requiring a strong understanding of the sector's unique dynamics and a data-driven approach to marketing.

📝 Sample Projects

• Developing and implementing a comprehensive acquisition strategy to drive customer growth and revenue
• Optimizing paid media channels to maximize ROI and improve customer acquisition costs
• Managing external agency relationships to drive TV, OTT, and direct mail acquisition programs
• Collaborating with cross-functional teams to refine brand, content, and lifecycle marketing strategies
• Utilizing analytics tools to track, measure, and optimize marketing performance

ASSUMPTION: The sample projects for this role may involve developing and implementing comprehensive acquisition strategies, optimizing paid media channels, managing external agency relationships, and collaborating with cross-functional teams to refine marketing strategies.

❓ Key Questions to Ask During Interview

• How does Green Dot's remote work policy support a strong company culture and connectedness?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Green Dot's focus on education and non-profit work make this role unique compared to similar positions in other industries?
• What opportunities are there for professional development and growth within the marketing team and the organization as a whole?
• How does Green Dot support work-life balance for its remote employees?

ASSUMPTION: The key questions to ask during the interview for this role may focus on Green Dot's remote work policy, performance metrics, the unique aspects of the role within the education management industry, professional development opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, highlighting your expertise in acquisition marketing, performance-based advertising, and data-driven decision-making
• Prepare examples of your past marketing campaigns and their results to demonstrate your qualifications
• Research Green Dot's mission, values, and company culture to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.