🔹 Job Title: Reputation Marketing Specialist, Apartments.com - Norfolk, VA
🔹 Company: CoStar Group
🔹 Location: Norfolk, Virginia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to multitask and prioritize tasks effectively. It is ideal for candidates with a background in marketing, social media, or customer service who are looking to grow their career in reputation management.
✅ Monitor and strategically respond to online reviews across various platforms using the company's reputation management platform
✅ Collaborate with clients to address reputation management questions, concerns, and proactively resolve issues related to online reviews and ratings
✅ Implement strategies to increase the number of online reviews by soliciting reviews from customers through various channels
✅ Work closely with the Manager, Social Media to analyze, streamline, and improve processes related to reputation management and review generation
✅ Provide technical support regarding reputation management software and review sites, troubleshooting issues as necessary
✅ Assist with editing and maintaining accurate business listing data on sites like Google and Yelp
✅ Participate in client cadence calls to assist in explaining product features, enhancements, monthly results, and provide recommendations
✅ Prepare and present reports on reputation management metrics, strategies, and results to clients and internal stakeholders
✅ Stay up-to-date with the latest trends, best practices, and industry developments in online reputation management
✅ Identify opportunities for process improvements and implement changes to enhance the reputation management efforts for apartment community clients
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to multitask and prioritize tasks effectively. It is essential to be proactive, responsive, and able to work independently while also collaborating effectively with clients and internal teams.
Education: Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications, or a related discipline from an accredited, not-for-profit University or College
Experience: 1-2 years of experience in marketing, social media, customer service within a corporate environment
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in using reputation management software and familiarity with various online review platforms are highly desirable for this role. Additionally, strong analytical and problem-solving skills are crucial for identifying trends and developing effective strategies to improve online reviews and ratings.
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for entry-level marketing roles in the real estate industry)
Benefits:
Working Hours: 40 hours per week, Monday through Friday, with the possibility of occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the real estate industry. The actual salary may vary depending on the candidate's qualifications, experience, and the company's internal compensation structure.
Industry: Real Estate
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986
Company Description:
Company Specialties:
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group is a well-established and large enterprise in the real estate industry, with a strong focus on technology and data-driven solutions. This role offers an opportunity to work in a dynamic and innovative environment with a global leader in the field.
Career Level: Entry-level to Mid-level Marketing or Customer Service professional
Reporting Structure: The Reputation Specialist reports directly to the Manager, Social Media
Work Arrangement: On-site, full-time position with the possibility of occasional overtime or weekend work as needed
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-profile projects and collaborate with cross-functional teams.
Office Type: Corporate office environment
Office Location(s): 1201 Wilson Blvd, Arlington, Virginia 22209, US
Geographic Context:
Work Schedule: Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is a corporate office setting, with a professional and collaborative atmosphere. The geographic context of Norfolk, Virginia, offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor recreation opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Reputation Management, Social Media, Customer Service, Communication Skills, Analytical Skills, Problem-Solving Skills, Technical Support, Data Analysis, Collaboration, Process Optimization, Review Generation, Client Interaction, Reporting, Time Management, Interpersonal Skills, Organizational Skills
ASSUMPTION: The application process for this role is likely to involve a combination of online application submission, phone or video screening, and in-person or virtual interviews. The key assessment areas focus on communication skills, problem-solving and analytical skills, customer service orientation, attention to detail, and familiarity with reputation management software and online review platforms.
ASSUMPTION: The tools and technologies required for this role include reputation management software, online review platforms, data analysis and reporting tools, and project management tools. Familiarity with these tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: CoStar Group values integrity, excellence, collaboration, innovation, and accountability. The work style is fast-paced, collaborative, and focused on continuous learning and improvement. Candidates should assess their fit with these values and work style preferences before applying.
ASSUMPTION: This role may present challenges such as handling negative online reviews, meeting tight deadlines, and adapting to changes in processes and priorities. Candidates should be prepared to work in a fast-paced and dynamic environment and have strong problem-solving and time management skills.
ASSUMPTION: While Reputation Marketing Specialists and Social Media Managers share some similarities, the focus on online reviews and reputation management sets Reputation Marketing Specialists apart. The real estate industry presents unique challenges and opportunities, and the career path for Reputation Marketing Specialists may involve progression to senior roles or transition into other areas of marketing or customer service.
ASSUMPTION: Sample projects for this role may include developing and implementing review generation campaigns, analyzing and optimizing online review strategies, and collaborating with cross-functional teams to create engaging and professional responses to online reviews.
ASSUMPTION: Key questions to ask during the interview should focus on the candidate's problem-solving skills, time management, data-driven approach, customer service orientation, and attention to detail. These questions will help assess the candidate's fit for the role and their ability to excel in a fast-paced and dynamic environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.