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Research Executive - Brand

Kantar
Full-time
On-site
United Kingdom
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Research Executive - Brand

πŸ”Ή Company: Kantar

πŸ”Ή Location: Warwick, Olympus Avenue, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Market Research

πŸ”Ή Date Posted: 2025-04-23

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting live projects for renowned global brands
  • Learning on the job and developing skills within a dedicated team
  • Analyzing consumer data and preparing reports
  • Contributing to a dynamic and collaborative work environment

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to establish a foundation in market research and brand management.

πŸ“‹ Key Responsibilities

βœ… Supporting live projects with clients, contributing to various tasks such as updating questionnaires, checking survey scripts, and ensuring data accuracy

βœ… Analyzing data and preparing reports, with support from a dedicated account team

βœ… Running tests on data and ensuring the accuracy of presentations

βœ… Contributing to ad hoc initiatives and reporting periods

ASSUMPTION: The role requires strong attention to detail, data analysis skills, and the ability to work well within a team.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: Entry-level (0-2 years) in market research, consumer insights, or a related field

Required Skills:

  • Passion for brands and advertising
  • Strong communication skills
  • Comfortable working with data and basic statistics
  • Familiarity with Microsoft tools
  • Curiosity and a strong sense of curiosity
  • Ability to work as part of a team and manage deadlines
  • Great attention to detail
  • Fast learner regarding technology, AI, and data systems

Preferred Skills:

  • Previous experience in market research or a related field
  • Fluency in additional languages

ASSUMPTION: Successful applicants will have a genuine interest in understanding consumer behavior and a strong desire to build a career within market research.

πŸ’° Compensation & Benefits

Salary Range: Β£22,000 - Β£25,000 per annum (based on industry standards for entry-level market research roles in the UK)

Benefits:

  • Competitive pension scheme
  • Health insurance
  • Generous holiday allowance
  • Flexible working arrangements

Working Hours: Full-time (37.5 hours per week), Monday to Friday

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level market research roles in the UK. Actual compensation may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Kantar is a leading data, insights, and consulting company, specializing in market research and consumer insights. They serve over half of the world's most famous brands, helping them understand people to inspire growth.

Company Size: Kantar has over 30,000 employees globally, providing a large and diverse talent pool for career growth and development.

Founded: Kantar was founded in 1993 and has since grown to become a global leader in market research and consumer insights.

Company Description:

  • Kantar provides insights, direction, and advice to help businesses succeed and grow
  • They focus on five key areas of marketing: building and managing strong brands, creating effective advertising, media allocation, product development, and delivering a positive customer experience
  • Kantar's mission is to understand people to inspire growth, working with over half of the Fortune Top 500 companies

Company Specialties:

  • Market research and consumer insights
  • Brand tracking and advertising effectiveness
  • Media allocation and channel choices
  • Product development and innovation
  • Customer experience management

Company Website: http://www.kantar.com

ASSUMPTION: Kantar's extensive experience and global presence provide a strong foundation for career development and growth opportunities.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years) within the market research and consumer insights field

Reporting Structure: The Research Executive will report directly to the dedicated account team supporting live projects

Work Arrangement: On-site, full-time position with flexible working arrangements available

Growth Opportunities:

  • Successful placements may have the opportunity to apply for permanent roles within the team
  • Kantar offers a wide range of career development opportunities, including training programs and internal promotions
  • The diverse range of clients and projects provides exposure to various aspects of market research and brand management

ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain valuable experience and develop their skills within a dynamic and global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with dedicated team areas and meeting rooms

Office Location(s): Warwick, Olympus Avenue, United Kingdom

Geographic Context:

  • The Warwick office is located in the West Midlands, with easy access to major transportation links
  • The region offers a mix of urban and rural environments, with a rich cultural heritage and numerous attractions
  • The office is situated near the M40 motorway and Warwick Parkway train station, providing convenient commuting options

Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexible working arrangements available

ASSUMPTION: The Warwick office provides a modern and collaborative work environment, with convenient access to transportation links and nearby amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face or video interview with the hiring manager and team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Communication skills and ability to work well within a team
  • Data analysis and problem-solving skills
  • Cultural fit and alignment with Kantar's values
  • Passion for brands and advertising, and curiosity about consumer behavior

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your passion for brands and advertising, and your curiosity about consumer behavior
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work well within a team
  • Research Kantar's company culture and values to show your understanding and alignment with the organization

ATS Keywords: Market Research, Consumer Insights, Brand Management, Data Analysis, Teamwork, Communication Skills, Entry-level, On-site, Full-time

ASSUMPTION: The interview process will focus on assessing the candidate's skills, cultural fit, and passion for the role and the industry.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis and visualization tools (e.g., SPSS, Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Collaboration and communication platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with data analysis and visualization tools. Specific tools and technologies may vary based on the projects and clients supported.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Curious and inquisitive
  • Collaborative and inclusive
  • Respectful and honest
  • Bold and inspiring

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and insight-focused
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a genuine passion for understanding consumer behavior and brands?
  • Are you comfortable working in a dynamic, team-oriented environment?
  • Do you possess strong communication skills and the ability to work well within a team?
  • Are you curious, adaptable, and responsive to change?

ASSUMPTION: Kantar values diversity and inclusion, seeking candidates who can contribute to a collaborative and respectful work environment.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
  • The fast-paced nature of the role may present challenges for those who prefer a more structured or predictable work environment
  • The role may require occasional travel to client sites or other Kantar offices
  • The competitive nature of the market research industry may present challenges in terms of career progression and job security

ASSUMPTION: Successful candidates will be able to thrive in a dynamic, fast-paced environment and manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • Research Executive roles within market research agencies may offer more exposure to various aspects of market research and brand management
  • Research Executive roles within consumer goods or retail companies may provide more industry-specific context and insights
  • Research Executive roles within consulting firms may offer more strategic and high-level insights, but may require more extensive travel

ASSUMPTION: The Research Executive role at Kantar offers a unique blend of global exposure, industry-specific insights, and strategic thinking opportunities.

πŸ“ Sample Projects

  • Conducting consumer surveys to understand brand perception and market trends
  • Analyzing data to identify consumer segments and develop targeted marketing strategies
  • Developing and implementing brand tracking studies to monitor brand health and performance
  • Evaluating advertising effectiveness through pre- and post-campaign analysis

ASSUMPTION: The Research Executive role at Kantar offers a diverse range of projects, providing exposure to various aspects of market research and brand management.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of the role, and how can I best prepare for them?
  • How does this role contribute to career growth and development within Kantar?
  • What are the most rewarding aspects of working on live projects with global brands?
  • How does Kantar support work-life balance for its employees?
  • What opportunities are there for collaboration and knowledge-sharing within the team and across the organization?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work well within a team
  • Research Kantar's company culture and values to show your understanding and alignment with the organization
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.