📌 Core Information
🔹 Job Title: Research Marketing Manager
🔹 Company: Edmentum
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategy for research studies
- Crafting compelling narratives that highlight research impact
- Collaborating across teams to activate research insights
- Monitoring and refining research-based campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead go-to-market strategy and execution for research studies, including messaging, asset creation, and multi-channel promotion.
✅ Support the translation of research outcomes into bold, accessible messaging for K–12 decision-makers.
✅ Drive impact storytelling by highlighting key outcomes and metrics that support brand and solution narratives.
✅ Collaborate across Product Marketing, Content, Demand, and Sales Enablement to activate research insights.
✅ Integrate external market research and industry trends into product positioning and strategic messaging.
✅ Support internal enablement with digestible summaries, decks, and talking points.
✅ Monitor and refine research-based campaigns using performance insights.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field; an MBA is a plus.
Experience: 5+ years of experience in product marketing, research/impact marketing, or research communication—ideally in K–12 education or edtech.
Required Skills:
- Proven ability to support the translation of research into clear, engaging content
- Experience with data visualization or infographics to communicate findings
- Strong storytelling skills with a portfolio that showcases clarity, creativity, and impact
- Proven ability to lead cross-functional projects and go-to-market campaigns
- Deep understanding of the K–12 education landscape and the needs of school and district leaders
- Strategic thinking with excellent project management and collaboration skills
- Passion for education and a drive to support educators and students
- Willingness to take on evolving responsibilities based on business needs
Preferred Skills:
- Experience with AI-powered tools for resume parsing, skills matching, candidate ranking, and interview scheduling
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on research and impact marketing, and experience working in the K–12 education or edtech industry.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan with company matching
- Flexible Time Away Program
- Paid Holidays
- Floating Holidays
- Wellness Day
- Winter Office Closure
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided reflects market research, the responsibilities of the role, and alignment with Edmentum’s compensation principles. Actual compensation will be determined based on multiple factors, including relevant experience and skill sets.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Edmentum believes that every student deserves the opportunity to thrive
- Offers comprehensive, research-backed learning acceleration solutions
- Empowers and supports educators to change the direction of students’ lives
Company Specialties:
- Education technology solutions
- Curriculum and assessments provider
- Blended and personalized learning
- Online learning
Company Website: http://www.edmentum.com
ASSUMPTION: Edmentum is a well-established company in the e-learning industry, focused on providing comprehensive learning solutions for students and supporting educators.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager, Research Marketing.
Work Arrangement: Remote Solely
Growth Opportunities:
- Potential to grow into a senior role within the Research Marketing team
- Opportunities to expand impact and influence across the broader marketing organization
- possibility to transition into other marketing roles or take on additional responsibilities
ASSUMPTION: This role offers opportunities for professional growth and development within the Research Marketing team and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Remote First
Office Location(s): 5600 West 83rd Street, Suite 300, 8200 Tower, Bloomington, MN 55437, US
Geographic Context:
- Bloomington, MN is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
- The area is known for its strong education system and family-friendly neighborhoods
- Minneapolis-Saint Paul is a major hub for the tech industry, with a thriving startup scene
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: This role offers a flexible work schedule, with a focus on results and productivity, and the opportunity to work remotely from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Senior Manager, Research Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and storytelling abilities
- Collaboration and project management skills
- Understanding of the K–12 education landscape and research marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your research marketing work, including data visualization and storytelling projects
- Be ready to discuss your understanding of the K–12 education landscape and research marketing trends
- Showcase your ability to work effectively with cross-functional teams and manage projects
ATS Keywords: Research Marketing, Impact Marketing, Data Visualization, Storytelling, K-12 Education, Strategic Thinking, Product Marketing, Cross-Functional Collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in research marketing and their understanding of the K–12 education landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, data visualization tools, marketing automation platforms, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Student-focused
- Innovative
- Collaborative
- Empowering
- Results-driven
Work Style:
- Remote-first, with a focus on results and productivity
- Cross-functional collaboration and teamwork
- Agile and adaptable, with a willingness to take on new challenges
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you have a strong commitment to student success and a passion for education?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, cross-functional environment?
- Are you able to balance strategic thinking with data-driven decision-making?
ASSUMPTION: Edmentum values candidates who are passionate about education, results-driven, collaborative, and adaptable, with a strong commitment to student success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with tactical execution
- Working effectively with cross-functional teams remotely
- Keeping up with the latest research marketing trends and best practices
- Adapting to changes in the K–12 education landscape and research marketing landscape
ASSUMPTION: This role may present challenges in managing multiple projects, balancing strategic thinking with tactical execution, and keeping up with the latest trends and changes in the industry.
📈 Similar Roles Comparison
- This role is unique in its focus on research marketing within the K–12 education industry
- Similar roles may include Product Marketing Manager, Impact Marketing Manager, or Research Communication Manager, but may not have the same focus on the K–12 education landscape
- Career paths may include transitioning into senior roles within Research Marketing or moving into other marketing roles within the organization
ASSUMPTION: This role is unique in its focus on research marketing within the K–12 education industry, and career paths may include transitioning into senior roles within Research Marketing or moving into other marketing roles within the organization.
📝 Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization, and what are the opportunities for growth and development?
- What are the key priorities for the first 90 days in this role?
- How does the Research Marketing team collaborate with other marketing teams and stakeholders?
- What are the most pressing challenges facing the K–12 education landscape, and how does this role address them?
- How does Edmentum support the professional development and growth of its employees?
ASSUMPTION: Candidates should ask thoughtful questions about the role, the team, and the company to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your research marketing work, including data visualization and storytelling projects
- Be ready to discuss your understanding of the K–12 education landscape and research marketing trends
- Showcase your ability to work effectively with cross-functional teams and manage projects
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
