Responsable Acquisition

📌 Core Information

🔹 Job Title: Responsable Acquisition

🔹 Company: digiRocks

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a multichannel acquisition strategy
• Optimizing campaign performance through data analysis and KPI monitoring
• Generating new clients and improving user conversion rates
• Collaborating with cross-functional teams in a dynamic, data-driven environment

ASSUMPTION: This role requires a strong background in acquisition marketing, with a focus on B2C environments. Candidates should be comfortable working with data and have a proven track record of optimizing campaigns and generating leads.

📋 Key Responsibilities

✅ Implement and manage a multichannel acquisition strategy, including SEA, Affiliation, Partenariats, Parrainage, and more

✅ Monitor and optimize campaign performance using KPIs such as CAC, LTV, and conversion rates

✅ Analyze data and test new strategies to generate new clients and improve user conversion rates

✅ Create landing pages adapted to optimize user journeys and conversion

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Candidates should be comfortable working with data and have a strong analytical mindset.

🎯 Required Qualifications

Education: Bachelor's degree (BAC+3/5) in a relevant field

Experience: At least 3 years of experience in acquisition marketing, preferably in B2C environments and with a focus on lead generation

Required Skills:

• Proven expertise in acquisition marketing, with a strong focus on SEA (Google Ads, Microsoft Ads) and Affiliation
• Solid understanding of SEO principles
• Strong data analysis skills, with proficiency in Excel/Google Sheets
• Ability to monitor and optimize KPIs such as CAC, LTV, and conversion rates
• Autonomous, organized, and results-driven work style
• Strong collaborative skills and ability to work effectively with cross-functional teams

Preferred Skills:

• Experience in the financial sector (épargne, assurance-vie, PER...) or fintech
• Fluency in French and English

ASSUMPTION: Candidates with a background in financial services or fintech may have an advantage in this role. However, a strong acquisition marketing background and a willingness to learn about the industry are more important.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience and qualifications)

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a dynamic, growing fintech company
• Collaborative and supportive work environment

Working Hours: Full-time (40 hours per week), with flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Paris area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: digiRocks is a recruitment agency specializing in digital roles, with a focus on marketing, IT, and HR. They work with clients across various industries, including fintech.

Company Size: digiRocks is a small company with 2-10 employees, providing a close-knit and collaborative work environment.

Founded: digiRocks was founded in 2017 and has since grown to become a recognized player in the digital recruitment space.

Company Description:

• digiRocks is a recruitment agency that specializes in connecting talented digital professionals with exciting job opportunities
• The company focuses on 50 digital roles, excluding developer positions
• digiRocks aims to provide a seamless and efficient recruitment experience for both candidates and clients

Company Specialties:

• Recruitment
• Hiring
• Staffing
• Digital transformation
• IT
• Marketing
• HR
• Coaching
• Candidates
• Search
• Executive search

Company Website: http://www.digirocks.fr

ASSUMPTION: digiRocks' expertise in digital recruitment makes them an ideal partner for finding the right candidate for this acquisition marketing role. Their understanding of the digital landscape and the specific needs of fintech companies will help them match the best candidate with the client's requirements.

📊 Role Analysis

Career Level: Mid-level to senior acquisition marketing role, with the potential for growth and increased responsibility

Reporting Structure: This role reports directly to the hiring manager at the client company, with regular collaboration with digiRocks' recruitment team

Work Arrangement: On-site, full-time position with the opportunity for flexible working hours

Growth Opportunities:

• Progression to a senior or management role within the acquisition marketing team
• Expanding responsibilities to include additional marketing channels or geographies
• Opportunities to work with a diverse range of clients and industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the client's acquisition strategy and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: digiRocks' office is located in Paris, with a collaborative and supportive work environment

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• Paris is a major European hub for finance, technology, and marketing
• The city offers a vibrant cultural scene, excellent dining options, and a high quality of life
• Paris is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time, with flexibility for the right candidate

ASSUMPTION: The Paris location provides an ideal environment for this role, with access to a diverse talent pool, a thriving digital ecosystem, and a high concentration of fintech companies.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the digiRocks website
• Phone or video screening with the digiRocks recruitment team
• On-site interview with the client's hiring manager and acquisition marketing team
• Final decision and job offer

Key Assessment Areas:

• Acquisition marketing expertise and experience
• Data analysis and KPI optimization skills
• Collaborative and autonomous work style
• Alignment with the client's company culture and values

Application Tips:

• Highlight relevant acquisition marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the client's company culture
• Prepare examples of data-driven acquisition strategies and their results

ATS Keywords: Acquisition Marketing, SEA, Affiliation, SEO, Data Analysis, KPI Optimization, Project Management, Lead Generation, A/B Testing, Customer Acquisition, Digital Marketing, Financial Services, Excel, Google Sheets, Collaboration, Data-Driven Approach

ASSUMPTION: The application process for this role will be managed by digiRocks, who will work closely with the client to identify the best candidate for the position. Candidates should expect a thorough and comprehensive interview process that focuses on their acquisition marketing skills and cultural fit with the client's company.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Affiliate marketing platforms
• SEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's existing tech stack and the candidate's areas of expertise. However, a strong background in acquisition marketing and data analysis will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Collaboration
• Innovation
• Results-driven
• Customer-focused

Work Style:

• Autonomous and self-driven
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in acquisition marketing, with a strong focus on data analysis and KPI optimization?
• Are you comfortable working autonomously and managing multiple projects simultaneously?
• Do you thrive in a collaborative, team-oriented environment and enjoy working with cross-functional teams?
• Are you results-driven and focused on achieving tangible outcomes for your clients?

ASSUMPTION: Cultural fit is an essential factor in the success of this role, as the candidate will be working closely with both the digiRocks recruitment team and the client's acquisition marketing team. Candidates should be able to demonstrate their alignment with the client's company values and work style.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, with tight deadlines
• Adapting to the client's existing tech stack and acquisition strategies
• Working effectively with cross-functional teams, including marketing, sales, and product
• Navigating the competitive landscape of the fintech industry

ASSUMPTION: These challenges can be overcome with a strong acquisition marketing background, a data-driven approach, and a collaborative work style. Candidates should be prepared to adapt to the client's existing systems and work effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to other acquisition marketing positions in the fintech industry, but may offer more autonomy and responsibility than larger, more established companies
• Candidates with experience in financial services or fintech may find this role particularly appealing, as it offers the opportunity to work with a diverse range of clients and industries
• This role may provide more growth opportunities than similar positions in larger organizations, as the client is a growing fintech company with a strong focus on innovation and expansion

ASSUMPTION: This role offers a unique opportunity for acquisition marketing professionals to make a real impact on the client's growth and success, while also enjoying the benefits of working with a dynamic, growing fintech company.

📝 Sample Projects

• Developing and implementing a multichannel acquisition strategy for a new fintech product launch
• Optimizing the performance of existing acquisition campaigns through data analysis and A/B testing
• Expanding the client's acquisition efforts into new geographic markets or customer segments

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may be involved in, but the specific projects and priorities will depend on the client's needs and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the client's acquisition strategy and how this role fits into that broader picture?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the client support the professional development and growth of their acquisition marketing team?
• What is the client's approach to collaboration and communication with cross-functional teams?
• How does the client measure the success of their acquisition marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the client's acquisition strategy, work environment, and expectations for this role. Candidates should tailor their questions to the specific needs and priorities of the client.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the digirocks.fr website
• Tailor your resume and cover letter to highlight your acquisition marketing experience and achievements
• Prepare examples of data-driven acquisition strategies and their results
• Follow up with digiRocks one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.