📌 Core Information
🔹 Job Title: Responsable acquisition (F/H)
🔹 Company: Groupement Les Mousquetaires
🔹 Location: Nîmes, Occitanie, France
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Retail
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing traffic acquisition strategies to generate qualified traffic for the website
- Managing budgets and overseeing campaigns across various acquisition channels
- Coordinating with internal and external stakeholders to meet client needs
- Analyzing KPIs and optimizing campaigns for improved ROI
ASSUMPTION: This role requires a strong understanding of digital marketing and a proven track record in acquisition strategies to drive website traffic and conversions.
📋 Key Responsibilities
✅ Define and implement traffic acquisition strategies to generate qualified traffic for the website
✅ Manage budgets and oversee campaigns across various acquisition channels (AdWords, SEO, retargeting, display advertising, affiliation, social media, etc.)
✅ Coordinate with internal and external stakeholders to meet client needs
✅ Analyze KPIs and optimize campaigns for improved ROI
✅ Conduct market research and implement a 'test and learn' approach to improve campaign performance
✅ Negotiate with agencies and platforms to secure the best deals
ASSUMPTION: The role may involve some evening or weekend work to monitor campaign performance and ensure timely delivery of reports.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 2 years of experience in digital acquisition, with a proven track record in traffic acquisition strategies and campaign optimization
Required Skills:
- Proven expertise in digital acquisition strategies and tools
- Strong analytical skills and data-driven mindset
- Excellent communication and negotiation skills
- Ability to work independently and in a team environment
- Fluency in French (written and spoken)
Preferred Skills:
- Experience with Google Analytics or equivalent attribution tools
- Knowledge of the retail industry
- Fluency in English (written and spoken)
ASSUMPTION: Candidates with experience in managing agency relationships and a strong understanding of the retail sector may be preferred.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market rates for the region)
Benefits:
- Statut Cadre with the possibility of 2 days of telecommuting per week
- Variable bonuses
- Meal vouchers
Working Hours: Full-time (40 hours per week) with flexible hours to accommodate campaign monitoring and optimization
ASSUMPTION: The salary range is an estimate based on market rates for similar roles in the region. Actual compensation may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the hypermarket and supermarket sector
Company Size: 10,001+ employees, with a decentralized structure that allows for local decision-making and autonomy
Founded: 1969, with a rich history and strong brand recognition in France and Europe
Company Description:
- Le Groupement Les Mousquetaires is a French retail cooperative with 8 brands and over 4,000 points of sale across Europe
- The Group generated €53.39 billion in revenue in 2022 and employs over 150,000 people
- The Group's mission is to provide high-quality products and services at competitive prices while supporting local economic development
Company Specialties:
- Hypermarkets (Intermarché, Netto)
- Supermarkets (Bricomarché, Brico Cash)
- Hardware stores (Bricorama)
- Automotive services (Roady)
- Autoglass services (Rapid Pare-Brise)
Company Website: https://www.mousquetaires.com/
ASSUMPTION: The Group's decentralized structure and strong brand recognition provide opportunities for growth and career development within the organization.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing team and the broader organization
Reporting Structure: The role reports directly to the digital marketing manager and works closely with cross-functional teams, including e-commerce, marketing, and sales
Work Arrangement: Hybrid, with 3 office days per week and 2 days of telecommuting, allowing for a balance between collaboration and independent work
Growth Opportunities:
- Progression to a senior role within the digital marketing team
- Expansion into other areas of the business, such as e-commerce or category management
- Opportunities to work on international projects and gain exposure to different markets
ASSUMPTION: The role offers significant opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): 150 Rue Louis Landi, 30900 Nîmes, France
Geographic Context:
- Nîmes is a vibrant city in the Occitanie region of southern France, with a rich history and cultural heritage
- The city offers a high quality of life, with a mild Mediterranean climate, numerous cultural attractions, and a diverse range of leisure activities
- The office is located in a modern business park with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate campaign monitoring and optimization
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role and company culture
- Final interview with the digital marketing manager to discuss career growth and expectations
Key Assessment Areas:
- Digital acquisition strategies and campaign optimization
- Analytical skills and data-driven mindset
- Communication and negotiation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in digital acquisition and campaign optimization
- Include specific examples of successful campaigns and their impact on ROI
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the role and company
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Digital acquisition, traffic strategy, campaign optimization, KPI analysis, budget management, agency management, test and learn, market research, negotiation, performance marketing
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (AdWords)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the campaigns and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Initiative and entrepreneurship
- Responsibility and accountability
- Teamwork and collaboration
- Continuous learning and improvement
Work Style:
- Collaborative and supportive team environment
- Focus on results and performance
- Flexible and adaptable to changing priorities and market conditions
- Open and transparent communication
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital acquisition?
- Can you provide an example of a time when you had to adapt your strategy to meet changing market conditions?
- How do you approach working with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: The company values a strong work-life balance and encourages employees to take initiative and responsibility for their own development and growth.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously, requiring strong organizational skills and time management
- Adapting to changing market conditions and consumer behavior, requiring a flexible and adaptable mindset
- Working with external agencies and vendors, requiring strong communication and negotiation skills
- Balancing the need for short-term results with long-term strategic planning, requiring a strategic and forward-thinking approach
ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for growth and development within the organization.
📈 Similar Roles Comparison
- Compared to similar roles in other organizations, this role offers a unique opportunity to work for a well-established retail cooperative with a strong brand and decentralized structure
- In the retail industry, digital acquisition plays a critical role in driving online sales and customer engagement
- This role offers a clear career path for growth and development within the digital marketing team and the broader organization
ASSUMPTION: The role offers a unique opportunity to work for a well-established retail cooperative with a strong brand and decentralized structure, providing significant opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and implementing a comprehensive digital acquisition strategy for a new product launch
- Optimizing the performance of a retargeting campaign to improve ROI and conversion rates
- Conducting market research to identify new opportunities for digital acquisition and expansion into new markets
ASSUMPTION: The role offers a wide range of projects and initiatives, depending on the specific needs of the organization and the market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader digital marketing strategy for the organization?
- What opportunities are there for professional development and growth within the digital marketing team and the broader organization?
- How does the company support work-life balance and employee well-being?
- What is the company's approach to innovation and continuous learning and improvement?
ASSUMPTION: The interview is an opportunity to assess the candidate's fit with the role and the organization, as well as to gain a better understanding of the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital acquisition and campaign optimization
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
