📌 Core Information
🔹 Job Title: Responsable Activation Marketing Incontinence et Médical (H/F)
🔹 Company: Essity
🔹 Location: Saint-Ouen, Île-de-France, France
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns for Essity's medical brands
- Collaborating with agencies, commercial teams, and logistics to deploy campaigns
- Managing B2B and B2C promotions across various channels, including digital platforms
- Analyzing campaign performance and ensuring efficient allocation of A&P (Advertising and Promotion) budgets
- Conducting market research and competitive analysis
ASSUMPTION: This role requires a good understanding of the medical and healthcare industry, as well as strong project management skills to coordinate campaigns across multiple teams and channels.
📋 Key Responsibilities
✅ Develop and implement marketing campaigns for Essity's medical brands (TENA, RADIANTE, JOBST, TENSOPLAST, LEUKOPLAST, ACTIMOVE)
✅ Collaborate with agencies, commercial teams, and logistics to deploy campaigns
✅ Manage B2B and B2C promotions across various channels, including digital platforms
✅ Analyze campaign performance and ensure efficient allocation of A&P budgets
✅ Conduct market research and competitive analysis
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, communication, or business development
Required Skills:
- Proven experience in marketing campaign development and deployment
- Strong analytical and synthesis skills
- Excellent communication and collaboration skills
- Fluency in French and English
- Knowledge of the medical and healthcare industry is a plus
Preferred Skills:
- Experience with digital marketing platforms
- Knowledge of the French healthcare market
- Proven ability to work autonomously and take initiative
ASSUMPTION: Candidates with experience in the medical or healthcare industry may have an advantage in this role, as they will have a better understanding of the market and regulatory environment.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level marketing role in France)
Benefits:
- Employee savings plans (PEE and PERCOL)
- Intéressement & participation
- 60% reimbursement of Navigo pass
- Subsidized restaurant
- Access to social and cultural activities via the CSE
Working Hours: Full-time (37.5 hours/week) with flexible work arrangements (2 days of remote work per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in France. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing sector, focusing on personal care, baby care, and medical solutions. The company is a global leader in its industry, with a presence in over 150 countries.
Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Essity was founded in 1975, with roots tracing back to 1849 through the acquisition of Mölnlycke.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to improving well-being through innovative products and solutions
- The company's mission is to break barriers to well-being, enabling customers and consumers to lead fuller lives at all stages
- Essity is committed to diversity, equity, and inclusion, fostering an inclusive and collaborative company culture
Company Specialties:
- Personal care products
- Baby care products
- Incontinence care products
- Feminine care products
- Medical solutions
- Baby diapers
- Away-from-home tissue
- Consumer tissue
- Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large size and global presence offer applicants the opportunity to work on international projects and gain exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing, communication, or business development.
Reporting Structure: The Marketing Activation Manager reports directly to the Marketing Director for the Health & Medical Business Unit.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days on-site and 2 days of remote work per week.
Growth Opportunities:
- Progression to a senior marketing role within the Health & Medical Business Unit
- Expansion into other business units or regions within Essity
- Development of leadership and management skills through team supervision or project management opportunities
ASSUMPTION: Essity's large size and diverse product portfolio offer ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Essity's Saint-Ouen office is a modern, collaborative workspace designed to facilitate team interaction and innovation.
Office Location(s): 151 Boulevard Victor Hugo, Saint-Ouen, Île-de-France, France
Geographic Context:
- Saint-Ouen is located in the northern suburbs of Paris, offering easy access to the city's cultural attractions and amenities
- The region is well-connected by public transportation, with several metro and RER stations nearby
- Saint-Ouen is known for its vibrant arts and culture scene, with numerous galleries, museums, and events throughout the year
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work remotely two days per week.
ASSUMPTION: Essity's Saint-Ouen office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final interview with senior leadership, followed by a job offer
Key Assessment Areas:
- Marketing campaign development and deployment skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit with Essity's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Demonstrate your understanding of the medical and healthcare industry in your application materials
- Prepare examples of successful marketing campaigns you've developed and executed in the past
ATS Keywords: Marketing campaign, marketing activation, marketing manager, medical brands, Essity, TENA, RADIANTE, JOBST, TENSOPLAST, LEUKOPLAST, ACTIMOVE, hybrid work arrangement, Saint-Ouen, Paris
ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Essity prioritizes understanding and meeting the needs of its customers and consumers
- Innovation: The company fosters a culture of creativity and continuous improvement
- Collaboration: Essity encourages teamwork and cross-functional collaboration to drive success
Work Style:
- Essity offers a flexible and dynamic work environment, with opportunities for remote work and career growth
- The company values autonomy, initiative, and proactivity in its employees
- Essity's culture is inclusive and diverse, with a strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you have experience developing and implementing marketing campaigns for medical or healthcare products?
- Are you comfortable working in a hybrid or remote work environment?
- Do you thrive in a collaborative and dynamic work environment, and are you able to take initiative and work autonomously?
ASSUMPTION: Essity's culture values diversity, inclusion, and collaboration, seeking candidates who align with these principles and can contribute to a positive and productive work environment.
⚠️ Potential Challenges
- The role may require occasional travel to other Essity offices or client sites
- Candidates may face competition from other marketing professionals seeking similar roles within Essity or other organizations
- The medical and healthcare industry can be complex and regulated, requiring candidates to adapt to a unique market environment
- Essity's large size and global presence may present communication and collaboration challenges across different time zones and cultures
ASSUMPTION: These challenges can be mitigated by strong communication skills, cultural awareness, and a willingness to adapt to diverse work environments.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on Essity's medical brands, requiring a strong understanding of the medical and healthcare industry
- Essity's global presence offers opportunities for international exposure and career growth not available in more localized roles
- This role may offer more autonomy and responsibility than entry-level marketing positions, with the potential for faster career progression
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired industry and company size.
📝 Sample Projects
- Developing and executing a marketing campaign for Essity's TENA brand, targeting healthcare professionals and consumers
- Collaborating with Essity's digital marketing team to create and implement a social media strategy for the company's medical brands
- Conducting market research and competitive analysis to inform marketing strategy and tactics for Essity's medical product portfolio
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, demonstrating the diverse skills and experiences required for success.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for Essity's medical brands, and how this role contributes to its implementation?
- How does Essity support the professional development and career growth of its marketing team members?
- What is the company culture like, and how does it foster collaboration and innovation?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns for Essity's medical brands?
- How does Essity ensure the accessibility and affordability of its medical products, particularly for vulnerable populations?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and Essity's mission, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've developed and executed in the past
- Follow up with the Essity HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
