Responsable de contenu marketing

📌 Core Information 🔹 Job Title: Responsable de contenu marketing 🔹 Company: Distech Controls Inc. 🔹 Location: Brossard, QC, Canada 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: April 4, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing strategic marketing plans to support sales objectives - Creating, editing, and optimizing content for various formats and channels - Ensuring brand consistency and visual coherence across all content and touchpoints - Collaborating with cross-functional teams and external service providers to coordinate communication initiatives - Analyzing performance metrics and refining content strategies based on engagement and effectiveness ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to manage multiple projects simultaneously. 📋 Key Responsibilities ✅ Strategic Planning: - Develop and execute action plans and marketing campaigns to support sales objectives - Collaborate with sales and marketing teams to align content with business goals ✅ Content Creation and Management: - Create, edit, and optimize content for various formats, including articles, case studies, social media messages, email campaigns, and sales materials - Ensure all content is engaging, consistent, and compliant with brand guidelines ✅ Brand Direction and Narrative: - Maintain brand consistency and visual coherence across all content and touchpoints - Develop and maintain a consistent brand narrative that resonates with target audiences ✅ Content Planning and Coordination: - Maintain and update editorial calendars, ensuring alignment with business priorities and interdepartmental collaboration - Coordinate communication initiatives with external service providers ✅ Multichannel Content Distribution: - Adapt and distribute content effectively across digital channels, including websites, social media, email, and internal platforms ✅ Collaboration and Alignment: - Work closely with sales, marketing, and customer support teams to create client-centric content that meets business objectives - Maintain open lines of communication with relevant stakeholders to ensure content remains relevant and effective ✅ Quality Assurance and Brand Consistency: - Ensure all content adheres to brand guidelines, maintains a consistent tone, and remains cohesive across all platforms ✅ Performance Analysis and Optimization: - Monitor key performance indicators, gather insights, and refine content strategies based on engagement and effectiveness ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions to optimize content performance. 🎯 Required Qualifications Education: - Bachelor's degree in communication, marketing, public relations, or a related field Experience: - 5+ years of experience in a similar role Required Skills: - Excellent written communication skills in English (preferred) and French - Strong project management, creative direction, and storytelling abilities - Proven ability to manage multiple projects and adapt to changing priorities - Excellent interpersonal and communication skills - Strong analytical skills and data-driven mindset - Familiarity with marketing automation tools and content management systems - Experience in the B2B technology sector is an asset Preferred Skills: - Experience with marketing automation tools and content management systems - Familiarity with HTML and CSS - Knowledge of French language and culture ASSUMPTION: This role requires a well-rounded marketing professional with a strong foundation in content creation, project management, and data analysis. 💰 Compensation & Benefits Salary Range: $70,000 - $90,000 CAD per year (based on industry standards for a role of this level and location) Benefits: - Comprehensive health and dental insurance - Retirement savings plan with company match - Generous vacation and holiday package - Employee assistance program - Tuition reimbursement and professional development opportunities - On-site fitness center and wellness programs - Employee discounts and perks Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for the role) ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Appliances, Electrical, and Electronics Manufacturing Company Size: 10,001+ employees Founded: 1995 (as Distech Controls Inc.) Company Description: Distech Controls Inc., a subsidiary of Acuity Inc., is a leading provider of building automation and energy management solutions. With a strong focus on innovation, quality, and sustainability, the company designs, manufactures, and distributes a wide range of lighting control systems, sensors, and software solutions for commercial, institutional, and residential applications. Distech Controls is committed to creating intelligent, efficient, and sustainable spaces that enhance the well-being of occupants and reduce the environmental impact of buildings. Company Specialties: - Lighting control systems - Building automation and energy management solutions - IoT and smart building technologies - LED lighting and lighting fixtures - Industry-specific solutions for various vertical markets Company Website: ASSUMPTION: Distech Controls is a well-established company with a strong reputation in the building automation and energy management industry. Its parent company, Acuity Inc., is a market-leading industrial technology company with a global presence. 📊 Role Analysis Career Level: Mid-level to senior marketing role with opportunities for growth and advancement Reporting Structure: This role reports directly to the Vice President of Marketing & Communications Clients Work Arrangement: On-site, full-time position with flexible working hours to accommodate project demands Growth Opportunities: - Potential career progression to senior marketing roles or management positions within the company - Opportunities to expand skills and expertise in content creation, marketing strategy, and project management - Exposure to various aspects of the business, including sales, product development, and customer support ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization. 🌍 Location & Work Environment Office Type: Modern, open-concept office space with collaborative work areas and private offices Office Location: Brossard, QC, Canada Geographic Context: - Brossard is a suburb of Montreal, located approximately 15 kilometers southeast of downtown Montreal - The area offers a mix of urban and suburban living, with easy access to major highways and public transportation - Brossard is home to a diverse range of businesses, retail outlets, and entertainment options Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM, with flexibility for the role ASSUMPTION: The work environment at Distech Controls is modern, collaborative, and focused on employee well-being. The company offers a range of benefits and perks to support work-life balance and employee satisfaction. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR department 3. In-depth behavioral and skills-based interviews with the hiring manager and relevant team members 4. Final interview with the Vice President of Marketing & Communications Clients 5. Background check and reference verification Key Assessment Areas: - Strategic thinking and problem-solving skills - Excellent communication and interpersonal skills - Strong project management and organizational skills - Ability to work independently and in a team environment - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of your work that demonstrate your content creation, project management, and data analysis skills - Research the company and its products to show your enthusiasm and understanding of the business - Practice common interview questions and be prepared to discuss your career goals and aspirations ATS Keywords: Marketing strategy, content creation, project management, data analysis, brand consistency, marketing automation, B2B technology, French language, team collaboration ASSUMPTION: The interview process at Distech Controls is designed to assess the candidate's skills, experiences, and cultural fit with the organization. The company values open communication, collaboration, and continuous learning. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - Content management systems (e.g., WordPress, Drupal) - Project management tools (e.g., Asana, Trello) - Analytics and reporting tools (e.g., Google Analytics, Tableau) - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - HTML and CSS ASSUMPTION: The tools and technologies listed are commonly used in marketing and content creation roles. Familiarity with these tools is essential for success in this position. 👔 Cultural Fit Considerations Company Values: - Innovation: Distech Controls encourages creativity, continuous learning, and a passion for pushing boundaries - Quality: The company is committed to delivering high-quality products and services that meet or exceed customer expectations - Sustainability: Distech Controls is dedicated to creating intelligent, efficient, and sustainable spaces that minimize environmental impact - Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect - Customer focus: Distech Controls prioritizes understanding and meeting the unique needs of its customers Work Style: - Fast-paced and dynamic work environment with a focus on results and continuous improvement - Strong emphasis on collaboration, open communication, and cross-functional teamwork - Flexible and adaptable approach to accommodate changing priorities and market demands - Data-driven decision-making and a focus on measurable outcomes Self-Assessment Questions: 1. How do you stay current with industry trends and best practices in marketing and content creation? 2. Can you provide an example of a time when you had to adapt your content strategy to accommodate changing priorities or market demands? 3. How do you approach data analysis and using insights to inform your content strategy? 4. Can you describe a situation where you had to collaborate with cross-functional teams to achieve a common goal? 5. How do you ensure brand consistency and visual coherence across multiple content channels and touchpoints? ASSUMPTION: Distech Controls values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic and collaborative work environment. ⚠️ Potential Challenges 1. Language Barrier: This role requires excellent written communication skills in English (preferred) and French. Candidates may face challenges communicating effectively with internal and external stakeholders in both languages. 2. Fast-paced Work Environment: The marketing and content creation industry can be fast-paced and demanding, requiring candidates to manage multiple projects and meet tight deadlines. 3. B2B Technology Industry: This role requires a strong understanding of the B2B technology sector and its unique challenges and opportunities. Candidates may need to quickly familiarize themselves with the industry and its key players. 4. Remote Work Arrangement: Although this role is on-site, Distech Controls offers flexible work arrangements, including remote and hybrid options. Candidates may need to adapt to working remotely or in a hybrid environment. ASSUMPTION: These challenges are inherent to the role and the industry. Successful candidates will be able to navigate these obstacles and thrive in a dynamic and fast-paced work environment. 📈 Similar Roles Comparison 1. Marketing Manager (B2B Technology): This role focuses more on strategic planning, budget management, and team leadership, while the Responsable de contenu marketing role is more focused on content creation, project management, and brand direction. 2. Content Strategist (B2C): This role may have more focus on consumer-facing content and may not require the same level of industry-specific knowledge as the Responsable de contenu marketing role. 3. Senior Marketing Specialist (B2B Technology): This role may have more focus on campaign execution, event management, and demand generation, while the Responsable de contenu marketing role is more centered on content strategy, creation, and brand direction. ASSUMPTION: These roles share some similarities with the Responsable de contenu marketing role but have distinct focuses and requirements. Candidates should consider their career goals and preferences when comparing these roles. 📝 Sample Projects 1. B2B Technology Marketing Campaign: Develop and execute a marketing campaign targeting commercial building owners and facility managers, highlighting the energy savings and sustainability benefits of Distech Controls' lighting and building automation solutions. 2. Industry-specific Content Series: Create a series of blog posts, case studies, and whitepapers focused on the unique challenges and opportunities in specific vertical markets, such as healthcare, education, or hospitality. 3. Product Launch Content Strategy: Develop a comprehensive content strategy for the launch of a new product or service, including messaging, positioning, and distribution channels to maximize market impact and adoption. ASSUMPTION: These projects are designed to showcase the candidate's ability to create engaging, informative, and persuasive content tailored to specific audiences and market segments. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experiences? 2. Team Structure: How is the marketing and communications team structured, and who will I be working with on a daily basis? 3. Content Priorities: What are the most pressing content needs for the company in the near future, and how can I contribute to addressing them? 4. Brand Guidelines: Can you provide more details about the company's brand guidelines and how they are applied across different content channels and touchpoints? 5. Performance Metrics: How are content performance and success measured, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's content priorities and expectations. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare examples of your work that demonstrate your content creation, project management, and data analysis skills 4. Research the company and its products to show your enthusiasm and understanding of the business 5. Practice common interview questions and be prepared to discuss your career goals and aspirations 6. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Company URL: Disclaimer: This job description is an AI-generated enhancement of the original job listing. The information provided is based on the input data and may not reflect the most current or accurate details. Always verify the information with the employer before making any decisions.