📌 Core Information
🔹 Job Title: Responsable Marketing
🔹 Company: RX France
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time, Hybrid (3 days in-office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for two major security and risk management events (APS and Expoprotection).
- Creating and coordinating communication campaigns to enhance event visibility and attractiveness.
- Conducting market research and competitive analysis to inform strategy.
- Managing event programs, including conferences, animations, and special events.
- Building and strengthening relationships with institutional, associative, and professional partners in the security sector.
- Collaborating with central marketing teams (data, digital, content, operations marketing).
ASSUMPTION: This role requires a deep understanding of the security sector and its key players, as well as strong marketing and communication skills.
📋 Key Responsibilities
✅ Define and implement marketing plans for APS and Expoprotection events in collaboration with the Marketing, Conferences, and Content Director.
✅ Develop and coordinate marketing actions to enhance event visibility and attractiveness, including email campaigns, social media presence, media partnerships, and more.
✅ Conduct market research and competitive analysis to inform marketing strategies.
✅ Manage event programs, including conferences, animations, and special events, ensuring high-quality content and attendee satisfaction.
✅ Build and strengthen relationships with institutional, associative, and professional partners in the security sector to increase event relevance and attendance.
✅ Collaborate with central marketing teams to ensure consistent branding and messaging across all events and channels.
ASSUMPTION: Successful execution of these responsibilities requires strong project management skills, attention to detail, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field.
Experience: Proven experience (5-10 years) in marketing, with a strong focus on relational marketing and content creation, preferably in the security sector.
Required Skills:
- Expertise in the security sector and its key players.
- Strong marketing and communication skills, with a focus on digital marketing and social media management.
- Excellent project management skills and the ability to juggle multiple projects simultaneously.
- Fluency in English (both written and spoken).
- Proficient in Microsoft Office Suite and social media platforms.
- Strong networking and relationship-building skills.
- Adaptability, rigour, and the ability to work independently.
Preferred Skills:
- Previous experience in the event industry.
- Knowledge of CRM tools and marketing automation platforms.
ASSUMPTION: Given the specific nature of this role, candidates with a strong background in the security sector and proven marketing experience are most likely to succeed.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in France)
Benefits:
- Health insurance
- Retirement savings plan
- Meal vouchers
- Access to employee discounts and perks
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work two days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: RX France is a leading global events company, specializing in creating high-value, professional networking platforms across various industries.
Company Size: RX France is part of RX (formerly Reed Exhibitions), a global leader in face-to-face events with over 4,000 employees worldwide. In France, RX France has around 300 employees.
Founded: RX France was founded in 1924 and has since grown to become one of the world's largest event organizers, with a portfolio of over 400 events across 41 countries.
Company Description:
- RX France is a subsidiary of RX, a global leader in face-to-face events and part of RELX, a FTSE 100 company.
- The company specializes in creating high-value, professional networking platforms for various industries, including real estate, construction, retail, and security.
- RX France organizes over 150 events in France and internationally, attracting more than 300,000 visitors each year.
Company Specialties:
- Event organization and management
- Professional networking platforms
- Market research and analysis
- Marketing and communication services
Company Website: www.rxglobal.fr
ASSUMPTION: Working at RX France offers candidates the opportunity to gain experience in a dynamic, international environment and to contribute to the success of high-profile events.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, ideal for candidates with 5-10 years of experience in marketing, seeking to apply their skills in a strategic and impactful way.
Reporting Structure: The Responsable Marketing reports directly to the Marketing, Conferences, and Content Director.
Work Arrangement: This role follows a hybrid work arrangement, with three days in the office and two days of remote work per week.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expansion of responsibilities to include additional events or event categories.
- Potential international assignments or secondments to other RX offices worldwide.
ASSUMPTION: This role offers strong growth potential for candidates eager to develop their marketing skills and take on increased responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Tour Vista - Puteaux - Esplanade la Défense, with the possibility of remote work two days per week.
Geographic Context:
- Paris is the capital and most populous city of France, with a population of over 2.2 million people.
- The Île-de-France region, where Paris is located, is the most populous and wealthiest region in France, with a GDP per capita of over €45,000.
- Paris is a major hub for international business, finance, fashion, and culture, making it an ideal location for events and networking opportunities.
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work two days per week.
ASSUMPTION: Working in Paris offers candidates the opportunity to live and work in one of the world's most vibrant and dynamic cities, with easy access to cultural attractions, international business hubs, and a diverse range of neighborhoods.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the RX France careers portal.
- Phone or video screening with the HR department to assess qualifications and fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture.
- Background check and reference checks for the final candidate.
- Job offer and onboarding process.
Key Assessment Areas:
- Demonstrated expertise in the security sector and relevant marketing experience.
- Strong communication and presentation skills, both written and verbal.
- Ability to manage multiple projects and meet deadlines.
- Proven ability to build and maintain effective working relationships with partners and stakeholders.
- Fluency in English and proficiency in French.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the security sector.
- Prepare for interview questions that assess your understanding of the security sector, marketing strategies, and event management.
- Research RX France and its events to demonstrate your interest and enthusiasm for the role.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Marketing Strategy, Digital Marketing, Event Management, Security Sector, Marketing Communications, Partner Relationships, Market Research, Competitive Analysis
ASSUMPTION: The interview process for this role will prioritize candidates with a strong background in the security sector and proven marketing experience, as well as excellent communication and project management skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
- CRM tools (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and professionalism
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Flexible and adaptable approach to work
- Strong focus on professional development and growth
Self-Assessment Questions:
- Do you have a deep understanding of the security sector and its key players?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have strong communication and presentation skills, both written and verbal?
- Are you able to manage multiple projects and meet tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who align with RX France's values and work style, and who demonstrate a strong understanding of the security sector and relevant marketing experience, are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates new to this level of responsibility.
- Working in a fast-paced, dynamic environment may require strong adaptability and resilience.
- Building and maintaining effective working relationships with partners and stakeholders may require excellent communication and networking skills.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: Addressing these potential challenges requires strong self-awareness, effective time management, and the ability to build and maintain effective working relationships with colleagues and partners.
📈 Similar Roles Comparison
- This role is unique in its focus on the security sector and the specific events (APS and Expoprotection).
- Compared to other marketing roles within RX France, this position requires a deeper understanding of the security sector and its key players.
- Career progression in this role may lead to senior marketing positions within the company, with potential expansion of responsibilities to include additional events or event categories.
ASSUMPTION: Understanding the unique aspects of this role and its specific requirements is crucial for candidates seeking to apply their marketing skills in the security sector.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase event attendance among key industry players.
- Creating and managing a social media strategy to enhance event visibility and engagement among a broader audience.
- Conducting market research and competitive analysis to inform event programming and content development.
ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and responsibilities associated with this role, highlighting the importance of strong project management and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the target audience for APS and Expoprotection, and how the marketing strategy caters to their specific needs and interests?
- How does the marketing team collaborate with other departments, such as event operations and content development, to ensure consistent branding and messaging across all events and channels?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
- How does RX France support the professional development and growth of its marketing team members?
- What are the most rewarding aspects of working on APS and Expoprotection, and what challenges might I face in this role?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RX France careers portal.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the security sector.
- Prepare for interview questions that assess your understanding of the security sector, marketing strategies, and event management.
- Research RX France and its events to demonstrate your interest and enthusiasm for the role.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
