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Responsable Marketing & Communication BtoB (H/F)

Teamwork Corporate
Full-time
On-site
Paris, Île-de-France, France
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Responsable Marketing & Communication BtoB (H/F)

πŸ”Ή Company: Teamwork Corporate

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Temps complet

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-12

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic marketing planning and execution
  • Partnership development and management
  • Event management and lead generation
  • Cross-functional collaboration with various stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills.

πŸ“‹ Key Responsibilities

βœ… Define and execute the annual marketing plan, aligning with business objectives

βœ… Develop and maintain strong relationships with strategic partners (SAP, AWS, Microsoft)

βœ… Organize and manage events to generate leads and drive business growth

βœ… Support sales teams with marketing materials, lead nurturing campaigns, and CRM management

βœ… Monitor and analyze marketing and sales KPIs to optimize performance

βœ… Stay up-to-date with market trends and propose innovative marketing strategies

ASSUMPTION: This role requires a strong understanding of the B2B marketing landscape, excellent project management skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 8 years of experience in B2B marketing, ideally within IT services or software publishing

Required Skills:

  • Proven experience in B2B marketing strategy and execution
  • Strong knowledge of SAP, AWS, and Microsoft environments
  • Excellent project management and leadership skills
  • Fluency in French (C1 minimum) and English
  • Proficiency in CRM/marketing automation tools (Salesforce, Pardot), CMS, and creation tools (Canva, Adobe Suite)

Preferred Skills:

  • Experience in the ESN industry
  • Knowledge of cloud and data environments

ASSUMPTION: Candidates should have a solid background in B2B marketing, with a strong focus on strategic planning, project management, and stakeholder communication.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for similar roles in Paris)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee assistance program

Working Hours: Full-time position, with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Paris. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Teamwork Corporate is an international group specializing in consulting, technology integration, and innovation, with a focus on IT services and IT consulting.

Company Size: Teamwork Corporate has 1,001-5,000 employees globally, with a presence in multiple countries.

Founded: The company was founded in 1999 and has since grown to become a major player in its industry.

Company Description:

  • Teamwork Corporate supports both large international accounts and small and medium-sized businesses in five main areas: Management Consulting, Business Solutions, Technology Platforms, Data Analytics, and TW Solutions.
  • The company is recognized by its customers for enhancing their operational performance, supporting them in their transformation, and generating new levers for growth and competitiveness.
  • Teamwork Corporate stands out for its ability to guarantee 24/7 outsourcing and geographical proximity to its customers.

Company Specialties:

  • Infrastructure
  • Data Analytics
  • Business Intelligence
  • Logistic & Finance
  • Process Integration
  • Portfolio & Project Management
  • Mobility
  • Outsourcing
  • Business Transformation
  • SAP
  • Technology Platforms
  • Architecture
  • Cloud
  • Machine Learning
  • SAP Business Solutions
  • Business Consulting
  • SAP Business One
  • SAP By Design
  • AWS
  • SAP S/4HANA
  • SAP Business Solutions
  • Technology Platforms
  • Data Analytics
  • SAP Functional ECC
  • S/4 HANA
  • SAP BI and Analytics
  • SAP Architecture
  • SAP Cloud solutions (ByDesign, C/4 HANA Sales Cloud, Ariba)
  • SAP Portal
  • SAP PI
  • Integration
  • SAP Basis (project and support)
  • Management Consulting
  • SAP IBP
  • Migration Cloud
  • Azure
  • IBM
  • HANA on IBM Power
  • IoT
  • Development
  • Wize
  • Banking Solutions
  • SAP F
  • and SAP New Technologies : Fiori, SAPUI5, HCP portal and Development

Company Website: http://www.teamwork.net

ASSUMPTION: Teamwork Corporate is a well-established company with a strong presence in its industry and a diverse range of specialties.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of strategic thinking, project management, and stakeholder communication skills.

Reporting Structure: The Responsable Marketing & Communication BtoB (H/F) will report directly to the company's management team.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work.

Growth Opportunities:

  • Potential career progression to a marketing director or similar role
  • Opportunities to work on high-impact projects and contribute to the company's growth
  • possibility to gain experience in a variety of marketing disciplines and industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): 18 bis rue d'Anjou, Paris, Île-de-France, France

Geographic Context:

  • Paris is the capital and most populous city of France, with a rich cultural heritage and a thriving business ecosystem
  • The Île-de-France region is home to many of France's most important industries, including finance, fashion, and tourism
  • Teamwork Corporate's office is located in the 8th arrondissement, a bustling commercial district with easy access to public transportation

Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work

ASSUMPTION: The office environment at Teamwork Corporate is designed to foster collaboration, creativity, and employee well-being, with a focus on supporting work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final interview with the company's management team
  • Job offer and onboarding

Key Assessment Areas:

  • Strategic thinking and marketing expertise
  • Project management and organizational skills
  • Stakeholder communication and collaboration
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
  • Research the company and its industry to demonstrate your understanding of the role and the market

ATS Keywords: Marketing Strategy, B2B Marketing, Partnership Development, Event Management, Lead Generation, CRM Management, Stakeholder Communication, Project Management, SAP, AWS, Microsoft

ASSUMPTION: The application process at Teamwork Corporate is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on identifying the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Pardot
  • CMS web
  • Canva
  • Adobe Suite
  • CRM/marketing automation tools
  • Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant training and experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Expertise
  • Integrity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and continuous improvement
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you approach strategic planning and execution in a dynamic business environment?
  • Can you provide an example of a successful partnership you've developed and managed?
  • How do you prioritize and manage multiple projects and stakeholders effectively?

ASSUMPTION: Teamwork Corporate values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Balancing strategic planning with day-to-day execution
  • Adapting to a dynamic and fast-paced work environment
  • Working effectively with cross-functional teams and remote colleagues
  • Keeping up with industry trends and technological advancements

ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability, requiring strong organizational skills and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Director position, with a focus on B2B marketing, partnership development, and event management
  • Compared to other marketing roles, this position requires a higher level of strategic thinking, project management, and stakeholder communication skills
  • Career progression in this role may lead to a marketing director or similar position, with opportunities to gain experience in a variety of marketing disciplines and industries

ASSUMPTION: This role offers a unique opportunity to gain experience in a variety of marketing disciplines and industries, with potential for career progression and growth.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing plan for a new product launch
  • Managing a strategic partnership with a major technology provider (e.g., SAP, AWS, Microsoft)
  • Organizing and executing a high-impact industry event, generating leads, and driving business growth

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Responsable Marketing & Communication BtoB (H/F) role at Teamwork Corporate.

❓ Key Questions to Ask During Interview

  • How does the company support the growth and development of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its marketing initiatives, and how can I contribute to improving these metrics?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?
  • How does the company foster a culture of innovation and continuous improvement within its marketing team?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
  • Research the company and its industry to demonstrate your understanding of the role and the market
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.