Responsable Marketing Direct

📌 Core Information

🔹 Job Title: Responsable Marketing Direct

🔹 Company: Interface

🔹 Location: Casablanca, Casablanca-Settat, Morocco

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership and management of a team of supervisors
• Driving commercial performance and achieving sales targets
• Strategic planning and operational execution of marketing campaigns
• Cross-functional collaboration with marketing and market management teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on management, with a focus on driving results through team leadership and effective campaign execution.

📋 Key Responsibilities

✅ Management and Leadership: Encourage and develop team members, manage schedules, absences, and ensure quality of work

✅ Performance and Strategy: Set and achieve sales objectives, define KPIs, analyze data, and propose corrective actions

✅ Operational Management: Supervise platform production, ensure campaign quality, plan and optimize marketing campaigns, and manage relationships with marketing and market management teams

✅ Reporting: Prepare regular reports for senior management

ASSUMPTION: This role involves a mix of strategic planning, operational management, and team leadership, with a strong focus on data-driven decision making and performance optimization.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent (Bac+4)

Experience: Minimum 3 years in commercial team management or confirmed supervision in contact center platform management

Required Skills:

• Leadership and team management
• Results orientation and performance culture
• Strong analytical and data analysis skills
• Excellent communication and interdepartmental coordination skills
• Organizational skills, rigor, and autonomy

Preferred Skills:

• Experience in the textile manufacturing industry
• Fluency in French and English

ASSUMPTION: Given the industry and role requirements, candidates with relevant experience in commercial team management or contact center supervision are likely to be the best fit.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing manager in Casablanca, Morocco: 15,000 - 25,000 MAD per month

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Interface products

Working Hours: Full-time, Monday to Friday, with potential weekend or evening work based on campaign needs

ASSUMPTION: The salary range is based on market research for similar roles in the region, and benefits are typical for a mid-sized company in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Interface is a global leader in modular flooring, offering an integrated collection of carpet tiles and resilient flooring. They operate in the textile manufacturing industry.

Company Size: Interface has 1,001-5,000 employees globally, with a presence in multiple countries.

Founded: 1973, in the United States

Company Description:

• Interface is committed to sustainability and running its business in a way that is restorative to the planet
• They offer a fully integrated collection of carpet tiles and resilient flooring, helping customers create interior spaces while positively impacting the people who use them and the environment
• The company encourages innovation, creativity, and a commitment to making a real difference

Company Specialties:

• Commercial flooring
• Carpet tile
• TacTiles
• Modular carpet
• LVT (Luxury Vinyl Tile)
• Modular resilient flooring
• Modular flooring
• Sustainability
• Interior design

Company Website: www.interface.com

ASSUMPTION: Interface's commitment to sustainability and innovation sets it apart in the textile manufacturing industry, offering unique opportunities for employees to make a positive impact.

📊 Role Analysis

Career Level: Mid-level management, with potential for growth into senior roles

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of supervisors

Work Arrangement: On-site, full-time, with potential for flexible hours based on campaign needs

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion of responsibilities based on performance and company growth
• Potential international assignments, given Interface's global presence

ASSUMPTION: This role offers strong potential for career growth within the company, given Interface's global presence and commitment to employee development.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and innovation

Office Location(s): 2859 Paces Ferry Rd SE, #2000, Atlanta, Georgia 30339, US (Global Headquarters); 1503 Orchard Hill Road, PO Box 1503, LaGrange, GA 30240, US (Manufacturing Facility); and other global offices

Geographic Context:

• Casablanca is the largest city in Morocco, with a vibrant business environment
• The Casablanca-Settat region is a major economic hub, with a strong focus on industry and commerce
• Morocco offers a unique blend of African, Middle Eastern, and European cultural influences

Work Schedule: Full-time, Monday to Friday, with potential weekend or evening work based on campaign needs

ASSUMPTION: The Casablanca office offers a dynamic work environment, with opportunities for collaboration and growth within the company's global network.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Director and a member of the marketing team
• Final interview with the Global Marketing Vice President

Key Assessment Areas:

• Leadership and team management skills
• Data analysis and problem-solving abilities
• Communication and interpersonal skills
• Alignment with Interface's company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your leadership and data analysis skills for the interview
• Research Interface's company values and mission, and be ready to discuss how your personal values align with theirs

ATS Keywords: Marketing Manager, Team Management, Sales Targets, Campaign Planning, Data Analysis, Leadership, Commercial Team, Supervision, Marketing Director, Global Marketing

ASSUMPTION: The application process is likely to be competitive, with a strong focus on leadership, data analysis, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies are standard for marketing roles, with a focus on data analysis and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and positive environmental impact
• Innovation and creativity in all aspects of the business
• Collaboration and teamwork, with a focus on achieving common goals
• Integrity and ethical business practices

Work Style:

• Dynamic and fast-paced, with a focus on achieving results
• Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
• Data-driven, with a commitment to continuous improvement and optimization

Self-Assessment Questions:

• Do you share Interface's commitment to sustainability and positive environmental impact?
• Are you comfortable working in a dynamic, fast-paced environment with a strong focus on results?
• Do you thrive in collaborative, team-oriented work environments, and are you comfortable working with cross-functional teams?

ASSUMPTION: Interface's company values and work style emphasize sustainability, innovation, collaboration, and data-driven decision making, making it an attractive choice for candidates who share these priorities.

⚠️ Potential Challenges

• Managing a team of supervisors, with the need to balance leadership and support
• Achieving sales targets and campaign objectives in a competitive market
• Adapting to a dynamic, fast-paced work environment with a strong focus on results
• Working with cross-functional teams, requiring strong communication and collaboration skills

ASSUMPTION: This role presents both opportunities and challenges, with a strong focus on leadership, data analysis, and collaboration.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a strong emphasis on team leadership and management
• Interface's commitment to sustainability and innovation sets it apart from other companies in the textile manufacturing industry
• This role offers strong potential for career growth within the company, given its global presence and commitment to employee development

ASSUMPTION: This role offers unique opportunities for leadership and growth within the company, with a strong focus on sustainability and innovation.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Analyzing sales data to identify trends and optimize marketing strategies
• Managing a team of supervisors to achieve sales targets and improve campaign performance

ASSUMPTION: These sample projects reflect the role's focus on leadership, data analysis, and campaign management, with a strong emphasis on achieving results.

❓ Key Questions to Ask During Interview

• How does this role contribute to Interface's mission and commitment to sustainability?
• What opportunities are there for professional growth and development within the company?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the key challenges facing the marketing department, and how can this role address them?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions focus on the role's alignment with Interface's mission, opportunities for growth, cross-functional collaboration, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your leadership and data analysis skills for the interview
• Research Interface's company values and mission, and be ready to discuss how your personal values align with theirs
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.