📌 Core Information
🔹 Job Title: Responsable marketing et communication H/F
🔹 Company: Galileo Global Education
🔹 Location: Montreuil, Île-de-France, France
🔹 Job Type: Full-Time (On-site)
🔹 Category: Higher Education
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing the annual marketing plan in collaboration with the management team.
- Managing and optimizing multichannel marketing campaigns to enhance the school's visibility and attractiveness.
- Overseeing content creation, social media management, and the school's website in collaboration with the web team.
- Organizing institutional events and developing strategic partnerships with schools, companies, media, and influencers.
- Monitoring and analyzing marketing KPIs, and conducting market and competitive intelligence.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Developing and implementing the annual marketing plan, in line with the school's objectives and brand strategy.
✅ Managing and optimizing multichannel marketing campaigns (online and offline) to generate leads and increase the school's visibility.
✅ Supervising content creation for various platforms (website, social media, email campaigns, etc.) and ensuring brand consistency.
✅ Piloting social media accounts (LinkedIn, Instagram, TikTok, Facebook) and engaging with the school's community.
✅ Monitoring and analyzing marketing KPIs, and conducting market and competitive intelligence to inform decision-making.
✅ Organizing institutional events (open days, conferences, workshops, etc.) and managing event logistics.
✅ Developing strategic partnerships with schools, companies, media, and influencers to enhance the school's reputation and attractiveness.
✅ Managing and coaching a team of marketing and communication professionals.
ASSUMPTION: This role involves a mix of strategic planning, operational management, and team leadership. Successful candidates will be comfortable working in a dynamic, fast-paced environment and collaborating with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent in marketing, communication, or a related field. A Master's degree would be an asset.
Experience: Minimum of 5 years of experience in marketing, with a strong digital component, preferably in an educational environment.
Required Skills:
- Proven experience in marketing strategy development and implementation.
- Excellent project management skills and the ability to work effectively with multiple stakeholders.
- Strong analytical skills and proficiency in marketing KPI analysis.
- Excellent communication and interpersonal skills, with the ability to influence and persuade.
- Fluency in French and English, both written and spoken.
- Proficient in marketing tools (CMS, CRM, social media management platforms, etc.) and digital analytics tools.
Preferred Skills:
- Experience in event management.
- Knowledge of the higher education sector and its specificities.
- Familiarity with the tech, design, and innovation sectors.
ASSUMPTION: Successful candidates will have a strong background in marketing, with a proven track record of driving results through strategic planning and effective execution. They will be comfortable working in a dynamic, fast-paced environment and collaborating with various stakeholders.
💰 Compensation & Benefits
Salary Range: €40,000 - €50,000 per year, depending on experience and qualifications.
Benefits:
- Transportation allowance.
- Health insurance.
- Meal vouchers.
- Profit-sharing bonus.
Working Hours: Full-time (35 hours per week), with flexibility to work additional hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers in the higher education sector in France. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Galileo Global Education is a world leader in independent higher education, with over 210,000 students, 61 schools, and 106 campuses in 18 countries.
Company Size: 10,001+ employees. As a large organization, Galileo Global Education offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: 2007. Galileo Global Education was founded with the mission to enable everyone to unleash their potential and boost their long-term employability through innovative, interdisciplinary, and high-quality education.
Company Description:
- Galileo Global Education offers a wide range of programs in digital, business, design, digital communication, health, arts, and culture.
- The group's schools share a vision of higher education that emphasizes interdisciplinarity, student supervision, high-quality training, international culture, and professional integration.
- Galileo Global Education is committed to moving the lines of the world of education through innovation, hybridization of disciplines, pedagogies, schools, and geographies.
Company Specialties:
- Digital marketing and communication.
- Event management.
- Partnership development.
- Brand strategy and management.
Company Website: https://www.ggeedu.com/
ASSUMPTION: Galileo Global Education's large size and international presence offer candidates the opportunity to work on diverse projects and collaborate with teams from around the world. The company's focus on innovation and interdisciplinary learning creates a dynamic and stimulating work environment.
📊 Role Analysis
Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to take on a leadership position in a dynamic and growing organization.
Reporting Structure: The Marketing and Communication Manager reports directly to the school's management team and oversees a team of marketing and communication professionals.
Work Arrangement: On-site, full-time. The role may require occasional flexibility to work additional hours or attend events outside of regular business hours.
Growth Opportunities:
- Progression to a director-level role within the marketing department or another department within the organization.
- Opportunities to work on international projects and collaborate with teams from around the world.
- Professional development opportunities, such as training and workshops, to enhance skills and knowledge.
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Galileo Global Education, thanks to the organization's commitment to employee development and its diverse range of programs and initiatives.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): 27 bis rue du Progrès, 93100 Montreuil (Metro: Porte de Montreuil)
Geographic Context:
- Montreuil is a commune in the eastern suburbs of Paris, located in the Seine-Saint-Denis department.
- The area is well-connected by public transportation, with easy access to central Paris and other nearby cities.
- Montreuil offers a mix of urban and suburban living, with a variety of cultural attractions, shops, and restaurants.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexibility may be required to accommodate events and other work-related activities.
ASSUMPTION: The on-site work environment at Galileo Global Education's Montreuil campus is modern, collaborative, and well-equipped, with a focus on fostering creativity and innovation. The location offers easy access to public transportation and a variety of nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- First-round interview with the hiring manager and/or a member of the management team.
- Second-round interview with additional stakeholders, such as team members or other department heads.
- Final interview with the school's director or another senior leader.
Key Assessment Areas:
- Marketing strategy and planning.
- Project management and organizational skills.
- Analytical and problem-solving skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with the company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Galileo Global Education and the higher education sector to demonstrate your understanding of the industry and the company's mission.
ATS Keywords: Marketing strategy, campaign management, project management, KPI analysis, event management, partnership development, brand management, higher education, digital marketing, social media management, content creation, team leadership
ASSUMPTION: The interview process at Galileo Global Education is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Successful candidates will be able to demonstrate their marketing expertise, leadership potential, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM).
- Content management systems (CMS) (e.g., WordPress, Drupal, Joomla).
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel).
- Project management tools (e.g., Asana, Trello, Jira).
ASSUMPTION: Successful candidates will be proficient in using a range of marketing tools and technologies to manage campaigns, analyze data, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Galileo Global Education fosters a culture of creativity and continuous improvement.
- Interdisciplinarity: The company encourages collaboration and learning across different disciplines and departments.
- Internationalism: Galileo Global Education values diversity and promotes a global perspective in its programs and initiatives.
Work Style:
- Dynamic and fast-paced: The marketing department works in a fast-paced environment, with a focus on driving results and meeting deadlines.
- Collaborative: Team members work closely together to develop and implement marketing campaigns and initiatives.
- Data-driven: Decisions are made based on data analysis and insights, with a focus on continuous improvement and optimization.
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic and evolving environment?
- Can you provide an example of a successful marketing campaign you've managed, and how you measured its impact?
- How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?
ASSUMPTION: Successful candidates will be able to demonstrate their alignment with Galileo Global Education's values and work style, as well as their ability to thrive in a dynamic, collaborative, and data-driven environment.
⚠️ Potential Challenges
- Managing a team of marketing and communication professionals with varying levels of experience and expertise.
- Balancing the need for strategic planning and execution with the demands of day-to-day operations and tactical tasks.
- Adapting to a fast-paced and evolving work environment, with a focus on continuous improvement and innovation.
- Working with a diverse range of stakeholders, including team members, management, and external partners.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their marketing expertise, leadership skills, and ability to adapt to change.
📈 Similar Roles Comparison
- Unlike other marketing roles in the higher education sector, this position requires a strong focus on strategic planning and execution, as well as the ability to manage a team and collaborate with various stakeholders.
- Galileo Global Education's international presence and commitment to innovation set it apart from other higher education institutions, offering candidates the opportunity to work on diverse and impactful projects.
- This role is suitable for experienced marketing professionals looking to take on a leadership position in a dynamic and growing organization, with opportunities for career growth and development.
ASSUMPTION: Successful candidates will be able to leverage their marketing expertise and leadership skills to drive results and contribute to Galileo Global Education's mission and vision.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to launch a new program or initiative within the school.
- Managing a team to create and execute a series of targeted marketing campaigns to generate leads and increase brand awareness.
- Conducting market research and competitive analysis to inform strategic decision-making and identify opportunities for growth and innovation.
ASSUMPTION: Successful candidates will be able to demonstrate their ability to manage complex marketing projects, collaborate effectively with team members, and drive results through strategic planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the marketing department's structure and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has implemented, and how it was measured?
- How does the company approach collaboration and knowledge-sharing between departments and teams?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Successful candidates will use the interview process to gain a deeper understanding of the role, the company, and the marketing department, as well as to demonstrate their marketing expertise and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://galileo.wd3.myworkdayjobs.com/galileo_career_site/job/Montreuil/Responsable-marketing-et-communication-H-F_R-23380
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Galileo Global Education's values and mission.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Galileo Global Education and the higher education sector to demonstrate your understanding of the industry and the company's mission.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
