📌 Core Information
🔹 Job Title: Responsable Marketing - F/H
🔹 Company: ALTAREA
🔹 Location: Villeneuve-la-Garenne, Île-de-France, France
🔹 Job Type: Temps complet
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for the QWARTZ shopping center
- Managing a marketing team and external partners
- Analyzing market trends and customer needs to drive targeted marketing campaigns
- Coordinating commercial actions and managing marketing budgets
- Monitoring and improving marketing performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of the retail market.
📋 Key Responsibilities
✅ Manage the marketing strategy for the QWARTZ shopping center, in line with the group's strategy
✅ Coordinate commercial actions and manage marketing budgets
✅ Analyze market trends and customer needs to develop targeted marketing campaigns
✅ Manage marketing teams and external partners
✅ Monitor and improve marketing performance
✅ Conduct market studies, competitive analysis, and data analysis
✅ Create and manage marketing content (brochures, presentations, website content, etc.)
✅ Manage social media platforms and email campaigns
ASSUMPTION: This role requires a hands-on approach, with a focus on both strategic planning and day-to-day execution.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Marketing, Communication, Commerce, or a related field
Experience: At least 2-5 years of experience in a similar role
Required Skills:
- Proven experience in marketing strategy development and implementation
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Proficient in digital tools and social media management
- Fluency in French (both written and spoken)
Preferred Skills:
- Experience in the retail sector
- Bilingual or multilingual
ASSUMPTION: Candidates with a strong academic background and relevant work experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for similar roles in the region)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts at shopping centers
- Training and development opportunities
Working Hours: Full-time, 35 hours per week
ASSUMPTION: The salary range is an estimate based on market standards for similar roles in the Île-de-France region.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focused on commercial property development and management
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1994, with a rich history in the French real estate market
Company Description:
- Altarea is a leading French real estate company specializing in commercial property development and management
- The company focuses on sustainable urban development and creating value for its stakeholders
- Altarea offers a comprehensive range of services, from promotion to property management
Company Specialties:
- Commercial property development
- Property management
- Sustainable urban development
Company Website: http://www.altarea.com
ASSUMPTION: Altarea's focus on sustainability and urban development provides a unique context for this marketing role.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Manager will report directly to the Center Director and manage a team of marketing professionals
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities and team management opportunities
- Potential to work on diverse projects across different shopping centers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern office space within a bustling shopping center
Office Location(s): Villeneuve-la-Garenne, Île-de-France, France
Geographic Context:
- The office is located in the northern suburbs of Paris, offering a mix of urban and suburban environments
- The area is well-connected by public transportation, with easy access to major highways and the city center
- The region offers a diverse range of cultural, recreational, and culinary experiences
Work Schedule: Standard office hours, with flexibility for occasional remote work
ASSUMPTION: The location offers a dynamic work environment, with easy access to both urban and suburban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with the hiring manager and relevant team members
- Final interview with the Center Director
Key Assessment Areas:
- Marketing strategy development and implementation
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the retail market and Altarea's focus on sustainable urban development
ATS Keywords: Marketing strategy, market analysis, team management, commercial coordination, event management, social media management, content creation, data analysis, competitive analysis, project management, organizational skills
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (Hootsuite, Buffer, etc.)
- Customer relationship management (CRM) software (Salesforce, HubSpot, etc.)
- Marketing automation tools (Marketo, Pardot, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Expertise
- Responsibility
- Performance
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Strong focus on teamwork and collaboration
- Openness to new ideas and continuous learning
- Results-driven and performance-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong team player with excellent communication skills?
- Are you results-driven and committed to continuous learning and improvement?
ASSUMPTION: Candidates who align with Altarea's company values and work style will be best suited for this role.
⚠️ Potential Challenges
- Managing a team and external partners in a fast-paced environment
- Adapting to changes in market trends and customer preferences
- Balancing strategic planning with day-to-day execution
- Working in a competitive retail market
ASSUMPTION: These challenges can be overcome with strong leadership skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role focuses on marketing strategy and implementation for a single shopping center, whereas similar roles in other companies may involve managing multiple centers or broader marketing campaigns
- Altarea's focus on sustainable urban development sets this role apart from other marketing positions in the retail sector
- This role offers opportunities for growth and advancement within the company, with potential to take on senior marketing roles in the future
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a focus on sustainable urban development.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase foot traffic during the holiday season
- Conducting a market study to identify new customer segments and develop tailored marketing strategies
- Managing a team to plan and execute a large-scale event, such as a grand opening or anniversary celebration
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, with a focus on driving marketing performance and customer engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Altarea?
- What opportunities are there for growth and advancement within the company?
- How does Altarea support work-life balance for its employees?
- What are the biggest challenges facing the retail market in the region, and how does Altarea plan to address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader market trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the retail market and Altarea's focus on sustainable urban development
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
