Responsable Marketing, Lead Acquisition & Communication Manager (H/F)

📌 Core Information

🔹 Job Title: Responsable Marketing, Lead Acquisition & Communication Manager (H/F)

🔹 Company: Lowit

🔹 Location: Lyon, Auvergne-Rhône-Alpes, France

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing strategy to drive qualified lead acquisition
• Creating targeted content for diverse media platforms
• Managing SEO, SEA, and online advertising campaigns
• Collaborating with sales and technical teams for aligned marketing strategies

ASSUMPTION: The position is situated within a fast-growth tech startup environment focused on sustainable energy solutions. This implies dynamic and varied responsibilities necessitating adaptability.

📋 Key Responsibilities

✅ Define and deploy the digital marketing strategy to enhance lead acquisition

✅ Create content tailored to target audiences across various platforms

✅ Manage and optimize SEO, SEA, and social media advertising

✅ Analyze campaign performance and optimize acquisition channels

✅ Enrich the CRM system and ensure leads are properly addressed

✅ Maintain active market research to stay ahead of market trends

✅ Work closely with commercial and technical teams to ensure marketing goals are aligned with business objectives

ASSUMPTION: It is assumed that the role supports strategic decision-making processes for the company, given the integration with technical and sales teams.

🎯 Required Qualifications

Education: Master's degree in marketing, communication, business, or equivalent

Experience: Minimum 5 years in a similar role, preferably in a B2B tech or software industry

Required Skills:

• Expertise in digital marketing and lead generation
• Strong strategic content development capabilities
• Proficiency in CRM management and analytics tools

Preferred Skills:

• Ability to work autonomously with strong analytical skills
• Excellent interpersonal skills and team collaboration ability

ASSUMPTION: Given the specified tools and skills, candidates are likely expected to have proficiency in using platforms like HubSpot, Google Analytics, and social media ad managers.

💰 Compensation & Benefits

Salary Range: Attractive remuneration based on experience and profile

Benefits:

• Contributing to an environmentally positive mission
• Engagement in a dynamic and motivated team
• Work in a well-connected, pleasant environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary and benefits package is competitive within the industry, promoting sustainability and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on energy transition

Company Size: 11-50 employees, offering a close-knit work atmosphere

Founded: 2020, in response to increasing environmental regulations

Company Description:

• Specializes in digital tools for energy management in tertiary buildings
• Recognized by governmental entities for innovative solutions
• Committed to reducing energy consumption and emissions

Company Specialties:

• Energy transition
• Energy audit and management
• Tertiary real estate renovation

Company Website: https://www.lowit.fr

ASSUMPTION: The company's innovative approach and recognition position it effectively within the green tech market, appealing to environmentally conscious candidates.

📊 Role Analysis

Career Level: Mid to senior-level, with opportunities for strategic influence

Reporting Structure: Likely reports to senior marketing executives or directly to CEO due to company size

Work Arrangement: On-site, fostering team collaboration and innovation

Growth Opportunities:

• Lead and develop marketing strategies in a growing market
• Impact meaningful change in energy efficiency sectors
• Potential for career advancement in a scaling startup

ASSUMPTION: The role offers significant potential for professional growth and influence in shaping future marketing initiatives in a burgeoning sector.

🌍 Location & Work Environment

Office Type: Modern, eco-friendly office space in Lyon

Office Location(s): Located in a well-connected urban area with access to public transportation

Geographic Context:

• Located in the heart of Lyon, a hub for innovation and startups
• Accessible via public transit and cycling routes
• A vibrant cultural and professional setting

Work Schedule: Standard business hours with potential flexibility as per project needs

ASSUMPTION: The location and work environment support a balanced work-life approach, with a focus on sustainability and connectivity.

💼 Interview & Application Insights

Typical Process:

• Submit an online application through the company's career portal
• Initial screening by HR for alignment with company values
• Technical interview focusing on digital marketing strategies

Key Assessment Areas:

• Proficiency in digital marketing tools and strategies
• Ability to collaborate with cross-functional teams
• Cultural fit with the company's mission and values

Application Tips:

• Highlight past successes in lead generation and digital marketing campaigns
• Demonstrate adaptability to fast-paced, innovative environments
• Showcase your commitment to environmental sustainability

ATS Keywords: Digital Marketing, Lead Generation, SEO, CRM Management

ASSUMPTION: The hiring process is expected to focus on technical skills and alignment with the environmental mission.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Ads

ASSUMPTION: Mastery of these tools is crucial as they are central to implementing the role's digital marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to environmental sustainability
• Innovation in energy management solutions
• Focus on team collaboration and growth

Work Style:

• Dynamic and adaptable to change
• Collaborative, with strong team interaction
• Driven by results and strategic objectives

Self-Assessment Questions:

• How does my experience align with digital marketing in the B2B technology space?
• Am I passionate about contributing to sustainable solutions?
• What have I done to support successful team outcomes in my previous roles?

ASSUMPTION: Cultural alignment is critical, emphasizing sustainability and innovation as key motivators for employees.

⚠️ Potential Challenges

• Adapting to the fast-paced startup environment
• Balancing strategic and tactical marketing initiatives
• Navigating evolving regulations in the energy sector
• Maintaining continual alignment with cross-functional teams

ASSUMPTION: The main challenges will involve dynamic adaptation to market changes and regulatory environments.

📈 Similar Roles Comparison

• Higher focus on sustainability compared to similar positions
• More integration with technical teams for holistic strategy development
• Greater emphasis on innovation within the energy transition sector

ASSUMPTION: The comparison highlights this role's unique position within a specialized niche of the market.

📝 Sample Projects

• Development of a digital marketing campaign for a new software feature
• SEO optimization project for a product line launch
• Cross-collaboration project with the sales team to optimize lead conversion

ASSUMPTION: Potential projects will align with strategic objectives to enhance lead acquisition and market presence.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall mission?
• What are the expected outcomes for the first 6 months?
• How does the company measure the success of marketing initiatives?
• What are the main challenges in scaling digital marketing efforts here?
• Can you describe the company's approach to fostering innovation?

ASSUMPTION: These questions are designed to clarify expectations and understand the company's growth and strategy vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lowit contact page
• Prepare a tailored resume highlighting relevant digital marketing experience
• Include a cover letter demonstrating alignment with the company mission
• Contact HR for any clarification or additional information
• Monitor email for interview scheduling requests

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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