Responsable marketing numérique

📌 Core Information

🔹 Job Title: Responsable marketing numérique

🔹 Company: Poulet Rouge

🔹 Location: Laval, Quebec

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global digital marketing strategies
• Managing the company website and optimizing content for SEO
• Collaborating with local marketing teams to support franchisees
• Analyzing campaign performance and adjusting strategies accordingly
• Managing digital advertising campaigns and social media presence

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement digital marketing strategies to enhance brand visibility and drive sales growth

✅ Manage the company website, optimize content for SEO, and improve user experience

✅ Collaborate with local marketing teams to support franchisees and ensure brand consistency

✅ Analyze campaign performance using data analysis tools and adjust strategies as needed

✅ Manage digital advertising campaigns on various platforms and maintain an active social media presence

✅ Create integrated marketing campaigns combining SEO, SEM, email marketing, social media, and influencer marketing

✅ Develop email marketing strategies, including automated emails, newsletters, and promotional campaigns

✅ Stay up-to-date with the latest digital marketing trends and tools

ASSUMPTION: This role requires a strong understanding of digital marketing channels, data analysis, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, or a related field

Experience: 3-5 years of experience in a similar role, preferably in the restaurant or franchise sector

Required Skills:

• Proven experience in digital marketing, SEO, SEM, and data analysis
• Strong organizational skills and attention to detail
• Creativity and team spirit
• Excellent communication skills in French and English
• Proficiency in WordPress, Google Analytics, Meta Business Suite, YouTube, and content planning tools

Preferred Skills:

• Experience with Canva and video editing

ASSUMPTION: Candidates with relevant experience in digital marketing and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for a mid-level marketing role in Quebec)

Benefits:

• Competitive salary
• Evolving benefits package
• Hybrid and flexible work mode

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Quebec. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Poulet Rouge operates in the restaurant industry, with a focus on fast-casual dining and a strong brand presence in Quebec

Company Size: Poulet Rouge is a mid-sized company with 18 employees, offering a dynamic and collaborative work environment

Founded: Poulet Rouge was founded in the United Kingdom and has since expanded to Canada

Company Description:

• Poulet Rouge is a fast-casual restaurant chain specializing in chicken dishes
• The company is known for its authentic, high-quality ingredients and commitment to customer satisfaction
• Poulet Rouge fosters a culture of authenticity, clarity, respect, humility, and teamwork

Company Specialties:

• Fast-casual dining
• Chicken dishes
• Brand management

Company Website: http://pouletrouge.co.uk

ASSUMPTION: Poulet Rouge is a well-established company in the restaurant industry, with a strong brand presence and a commitment to quality and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Director and works closely with local marketing teams and franchisees

Work Arrangement: Hybrid work arrangement, with a focus on collaboration and flexibility

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities as the company grows and enters new markets
• Opportunities to work on special projects and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the brand's digital presence.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with offices located in Laval, Quebec

Office Location(s): 7A Chestnut Grove, London, SW12 8JA, GB

Geographic Context:

• Laval is a city located on the north shore of Montreal, offering a mix of urban and suburban living
• The city is known for its vibrant cultural scene, including museums, theaters, and festivals
• Laval is home to a diverse and multicultural population, with a strong French-speaking majority

Work Schedule: Full-time, 40 hours per week, with a flexible work arrangement that allows for remote work and in-office collaboration

ASSUMPTION: The hybrid work environment offers a balance between remote work and in-office collaboration, fostering a dynamic and engaging work culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare examples of your work, such as digital marketing campaigns or SEO projects, to showcase during the interview

ATS Keywords: Digital Marketing, SEO, SEM, Data Analysis, Marketing Strategy, Campaign Management, Social Media, Email Marketing, WordPress, Google Analytics

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• WordPress
• Google Analytics
• Meta Business Suite
• YouTube
• Content planning tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The required tools and technologies may evolve as the company adopts new platforms and technologies to support its digital marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Authenticity, clarity, and respect
• Humility and teamwork
• Excellence and growth

Work Style:

• Collaborative and flexible
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Poulet Rouge's values of authenticity, clarity, and respect?
• Are you comfortable working in a hybrid environment that balances remote work and in-office collaboration?
• Do you thrive in a data-driven and results-oriented work culture?

ASSUMPTION: Candidates who demonstrate a strong fit with Poulet Rouge's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to changes in digital marketing trends and technologies
• Collaborating effectively with remote team members and franchisees
• Balancing the needs of the corporate brand with the unique requirements of individual franchisees

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and effective communication and collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on digital marketing channels and strategies
• This role requires a strong understanding of data analysis and the ability to make data-driven decisions
• Compared to other marketing roles, this position offers opportunities for growth and advancement within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive brand awareness and engagement
• Optimizing the company website for SEO to improve organic search rankings and drive traffic
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, but the specific projects may vary depending on the company's current priorities and initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does Poulet Rouge support the professional development and growth of its employees?
• What is the company's approach to collaboration and communication, particularly in a hybrid work environment?
• How does the company measure the success of its digital marketing campaigns, and how can this role contribute to that success?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your work, such as digital marketing campaigns or SEO projects, to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.